SaaS Account Executive salary benchmark
| Band | Average pay (annualized) | Number of salaries included |
|---|---|---|
| Top 25% (P75–P100) | $148,420 | 309 |
| Middle 50% (P25–P75) | $76,521 | 617 |
| Bottom 25% (P0–P25) | $45,056 | 283 |
Annualized SaaS compensation benchmarks across sales, engineering, product, customer success, and leadership—shown as medians and typical ranges (P25–P75), plus a quartile view for key roles.
Benchmarks are derived from an anonymized dataset. Pay is annualized to make hourly/monthly and salaried compensation comparable.
Search and filter medians and typical ranges for 179 SaaS roles.
179 matching roles of 179 total
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| .NET DeveloperEngineering & Product | — |
|---|---|
| Account ExecutiveSales & Marketing | $75,000$60,000 – $100,423 |
| Account ManagerSales & Marketing | $66,950$41,600 – $92,449 |
| AccountantOperations, Finance & People | $80,080$71,294 – $113,594 |
| Administrative AssistantOperations, Finance & People | $37,440$30,441 – $45,760 |
| Assistant ManagerOperations, Finance & People | $48,880$41,600 – $62,400 |
| Backend EngineerEngineering & Product | $71,250$52,257 – $99,164 |
| Brand CoordinatorLeadership | $150,000$120,000 – $165,000 |
| Business AnalystOperations, Finance & People | $94,918$80,000 – $110,000 |
| Business Development ManagerSales & Marketing | $65,227$55,488 – $75,000 |
| Business Development RepresentativeSales & Marketing | $53,342$46,000 – $65,000 |
| Care PartnerOperations, Finance & People | — |
| Chief Executive OfficerLeadership | $145,000$84,000 – $225,000 |
| Chief Financial OfficerLeadership | $128,659$61,157 – $211,600 |
| Chief Marketing OfficerLeadership | $132,000$84,000 – $203,255 |
| Chief of StaffLeadership | $120,000$78,942 – $160,486 |
| Chief Operating OfficerLeadership | $150,000$112,500 – $200,004 |
| Chief Product OfficerLeadership | $150,000$116,667 – $187,813 |
| Chief Revenue OfficerLeadership | $175,000$102,565 – $225,000 |
| Chief Strategy OfficerLeadership | $124,000$77,310 – $249,240 |
| Chief Technology OfficerLeadership | $163,386$100,000 – $212,250 |
| Client Accounting ManagerOperations, Finance & People | $75,000$68,640 – $77,250 |
| Client Success ManagerOperations, Finance & People | $73,903$62,500 – $98,955 |
| Co-founderLeadership | $104,000$65,000 – $150,000 |
Base salary benchmarks for every sales seat in the dataset, from SDR to CRO. Commission and on-target earnings (OTE) sit on top of these figures and vary with quota design.
| Sales role | Median base |
|---|---|
| Sales Development Representative | $45,000$35,360–$60,000 |
| Business Development Representative | $53,342$46,000–$65,000 |
| Sales Representative | $75,000$46,250–$90,000 |
| Account Executive | $75,000$60,000–$100,423 |
| Senior Account Executive | $90,000$70,000–$127,850 |
| Enterprise Account Executive | $103,000$90,000–$130,000 |
| Account Manager | $66,950$41,600–$92,449 |
| Senior Account Manager | $104,018$79,722–$114,300 |
| Sales Manager | $72,800$42,250–$90,500 |
| Director of Sales | $113,932$83,844–$150,000 |
| Head of Sales | $150,000$132,500–$185,000 |
| Vice President of Sales | $160,000$115,000–$185,000 |
| Chief Revenue Officer | $175,000$102,565–$225,000 |
Designing the variable half of the package? The SaaS sales commission calculator turns an OTE split and a quota into a payout curve, and each role page covers pay drivers and career progression.
Our salary benchmarking methodology uses fast, scannable compensation data tables with clear role definitions and salary benchmarks. This structured format makes it easy to compare compensation data across roles and company stages.
| Pay frequency | Annualization rule |
|---|---|
| Hourly | Hourly × 2,080 (40 hours/week × 52 weeks) |
| Weekly | Weekly × 52 |
| Semi-monthly | Semi-monthly × 24 |
| Monthly | Monthly × 12 |
| Yearly | Yearly × 1 |
Each role below includes three bands (employees), each showing the number of salaries in that band:
Contractor medians are listed in the role directory above and on each role page.
| Band | Average pay (annualized) | Number of salaries included |
|---|---|---|
| Top 25% (P75–P100) | $148,420 | 309 |
| Middle 50% (P25–P75) | $76,521 | 617 |
| Bottom 25% (P0–P25) | $45,056 | 283 |
| Band | Average pay (annualized) | Number of salaries included |
|---|---|---|
| Top 25% (P75–P100) | $5,352,056 | 595 |
| Middle 50% (P25–P75) | $104,179 | 1,159 |
| Bottom 25% (P0–P25) | $41,901 | 584 |
| Band | Average pay (annualized) | Number of salaries included |
|---|---|---|
| Top 25% (P75–P100) | $267,178 | 294 |
| Middle 50% (P25–P75) | $141,330 | 588 |
| Bottom 25% (P0–P25) | $70,489 | 291 |
| Band | Average pay (annualized) | Number of salaries included |
|---|---|---|
| Top 25% (P75–P100) | $183,535 | 187 |
| Middle 50% (P25–P75) | $107,336 | 365 |
| Bottom 25% (P0–P25) | $49,810 | 181 |
| Band | Average pay (annualized) | Number of salaries included |
|---|---|---|
| Top 25% (P75–P100) | $243,182 | 232 |
| Middle 50% (P25–P75) | $74,796 | 466 |
| Bottom 25% (P0–P25) | $36,742 | 189 |
| Band | Average pay (annualized) | Number of salaries included |
|---|---|---|
| Top 25% (P75–P100) | $74,130 | 140 |
| Middle 50% (P25–P75) | $43,944 | 255 |
| Bottom 25% (P0–P25) | $6,828 | 124 |
Salary benchmarking is the process of comparing your company's compensation data against market rates for similar roles. It helps HR professionals and founders make data-driven decisions about pay, ensuring you attract top talent while maintaining fair and competitive compensation structures.
For SaaS companies, accurate salary benchmarking is critical. The market moves fast, and what was competitive six months ago might not be today. Real pay data—like the benchmarks above—gives you concrete numbers to work with, not just industry averages that might not reflect your specific market or company stage.
Research shows that 76% of employees planning to quit cite poor compensation as a top reason. Salary benchmarking helps you identify when your pay falls below market rates and adjust before losing key team members. When you benchmark regularly, you can:
Competitive salary ranges in job descriptions increase application quality and speed up hiring. When candidates see realistic pay bands upfront, you attract people who are genuinely interested and qualified. Salary benchmarking helps you:
Compensation benchmarking enables you to make objective, data-driven pay decisions. By comparing internal salaries to market benchmarks, you can identify and address pay disparities based on role, experience, and performance—not bias. This helps you:
Effective salary benchmarking follows a structured process. Here's how to benchmark salaries for your SaaS company, step by step:
Step 1: Define the roles and levels you are benchmarking
List every role you pay or plan to hire, then write down its level: scope, seniority, team size, and whether it carries a quota. Titles alone mislead, because a "Product Manager" at a 10-person startup can do the work of a senior PM elsewhere. Matching on scope is what makes every later comparison fair.
Step 2: Gather internal compensation data
Compile what each person earns today: base pay, bonus or commission (and OTE for sales roles), equity, and benefits, along with location and start date. This internal baseline shows which roles need adjustment and which are already competitive.
Step 3: Choose your benchmark sources
Use at least two sources and weight the ones closest to your company. Look for:
Prioritize data from companies similar in size, stage, business model, and location. For SaaS companies, that means B2B SaaS and subscription businesses rather than all employers.
Step 4: Pick your target percentile
Decide where you want to pay against the market. Paying at the median (P50) matches the market. Paying toward the 75th percentile (P75) helps you win hard-to-fill or business-critical roles. Paying toward the 25th percentile (P25) conserves cash, and early-stage and bootstrapped companies often offset it with equity, flexibility, or scope. Many companies set one target for most roles and a higher one for the few they cannot afford to lose.
Step 5: Build salary ranges for each level
Turn the target percentile into a pay band: the benchmark at your target becomes the midpoint, with a minimum and maximum around it. A common starting point is a range spread of 30–50% from minimum to maximum, wider for senior roles. Ranges let you place new hires by experience and give managers room for raises without renegotiating the structure.
Step 6: Compare, budget, and close the gaps
Compare each person's pay to the band for their level and flag anyone below the minimum or far under the midpoint; these are your highest retention risks. Then budget the fix at fully loaded cost, not base: payroll taxes, benefits, and equipment typically add 25–40% to base salary. Close critical gaps first and phase the rest over one or two review cycles.
Step 7: Document, communicate, and review regularly
Write down your compensation philosophy, sources, and target percentile so pay decisions stay consistent as you grow. Several US states, including California, Colorado, New York, and Washington, require salary ranges in job postings, so documented bands also keep you compliant. Refresh your benchmarks at least once a year, and every six months for roles where the market moves fast.
Salary benchmarking tools fall into four groups. They differ in cost, freshness, and how closely the companies in the data resemble yours:
Free industry benchmarks
Free, role-level data built for a specific industry, like the SaaS salary benchmarks on this page: medians and quartiles from verified salaries at SaaS companies, with no signup. Best for a fast market check and for setting ranges before you hire.
Government wage data
The U.S. Bureau of Labor Statistics publishes Occupational Employment and Wage Statistics (OEWS) by occupation, industry, and metro area. It is free and very large, but it covers all employer sizes, reports wages rather than total compensation, and is published about a year after collection.
Crowdsourced salary sites
Glassdoor and Levels.fyi collect self-reported pay. Levels.fyi is strongest for engineering total compensation at larger tech companies, and Glassdoor covers more roles. Both are free, but submissions are unverified and skew toward larger employers.
Compensation platforms and salary surveys
Platforms such as Pave, Carta Total Compensation, and Ravio build benchmarks from the HR and payroll data of participating companies. Survey providers such as Radford (Aon), Mercer, and WTW run annual compensation surveys. Both give the most granular cuts by level, stage, and location, but they are paid and usually ask you to contribute your own data.
Even with good intentions, companies make these common compensation benchmarking mistakes:
Relying solely on job titles
Job titles vary widely between companies. A "Product Manager" at one startup might be a senior role, while at another it's entry-level. Always compare responsibilities, scope, and experience levels—not just titles. Use detailed job descriptions and role requirements when benchmarking.
Using outdated salary data
Salary markets change quickly, especially in tech. Data from a year ago might not reflect current market rates. Use recent benchmarks (within the last 6-12 months) and update your compensation data regularly. Set calendar reminders to review benchmarks quarterly or semi-annually.
Ignoring location and company stage
A Series A startup in San Francisco pays differently than a bootstrapped SaaS company in Austin. When benchmarking, filter by geographic location, company size, funding stage, and industry. The benchmarks above are specific to SaaS companies, which helps ensure relevance.
Focusing only on base salary
Total compensation includes base pay, bonuses, equity, benefits, and perks. A lower base salary might be competitive if you offer strong equity packages or exceptional benefits. Benchmark total compensation, not just salary, to get an accurate picture of your competitiveness.
Salary benchmarking isn't a one-time exercise—it's an ongoing process that helps you stay competitive and fair. The benchmarks above give you real SaaS salary data to work with, but they're just the starting point.
Use this data to inform your compensation strategy, identify gaps, and make decisions that attract and retain top talent. When you benchmark regularly and act on the insights, you're not just adjusting numbers—you're building a compensation culture that supports growth and fairness.
Start benchmarking. Make data-driven pay decisions. Build a team that stays.
SaaS salary benchmarks are reference pay ranges (often medians and percentile bands) for common job titles at SaaS companies. This page presents annualized figures so different pay frequencies can be compared consistently. Use these benchmarks to understand typical SaaS sales salary, SaaS product manager salary, SaaS sales manager salary, and other role-specific compensation data.
Hourly pay is annualized using 2,080 hours per year. Weekly uses 52, monthly uses 12, semi-monthly uses 24, and yearly uses 1.
Quartiles show dispersion: what the bottom 25% looks like, what's typical for the middle 50% (P25–P75), and what the top 25% looks like—useful for leveling and comp planning.
Contractor rates can be higher per hour than employee base pay because contractors typically cover their own benefits, taxes, downtime, and admin costs. This page provides directional median hourly rates and annualized equivalents by contractor title.
Equivalent titles are merged into canonical roles (e.g., "CTO" + "Chief Technology Officer" → "Chief Technology Officer (CTO)"). This ensures consistency and allows for meaningful sample sizes.
Median: The middle value when all salaries are sorted—half are above, half are below.
Typical range (P25–P75): The interquartile range showing where the middle 50% of salaries fall. This accounts for experience, location, and company performance variations.
Yes — the Founderpath SaaS Salary Benchmarks are completely free to use. No signup required. Use these benchmarks to inform your compensation planning, hiring decisions, and salary negotiations.
Define each role and level by scope rather than title, gather what you pay today (base, bonus or commission, equity, and benefits), and compare it with at least two market sources close to your company. Pick a target percentile (the median to match the market, toward the 75th percentile for hard-to-fill roles), build a salary range around it for each level, and budget any gaps at fully loaded cost. Refresh the benchmarks at least once a year. The guide above walks through all seven steps.
Salary benchmarking tools fall into four groups. Free industry benchmarks, such as the Founderpath SaaS salary benchmarks, give role-level medians and quartiles for one industry with no signup. Government data from the BLS Occupational Employment and Wage Statistics is free and large but covers all employers and lags about a year. Crowdsourced sites such as Glassdoor and Levels.fyi are free but self-reported. Compensation platforms such as Pave, Carta Total Compensation, and Ravio, and surveys from Radford (Aon), Mercer, and WTW, offer the most granular cuts but are paid and usually ask you to contribute your own data. Most companies combine a free industry source with one paid source as they grow.
SaaS salaries vary significantly by role, seniority, and company stage. Median annualized base pay in this dataset — Sales Representative: $75,000 (typical range $46,250–$90,000); Account Executive: $75,000 (typical range $60,000–$100,423); Product Manager: $113,500 (typical range $75,000–$134,257); Sales Manager: $72,800 (typical range $42,250–$90,500); Chief Technology Officer: $163,386 (typical range $100,000–$212,250); Chief Executive Officer: $145,000 (typical range $84,000–$225,000). Use the role directory above for the full quartile breakdown of any role.
SaaS sales salary benchmarks depend on the seat. Median annualized base pay — Sales Development Representative: $45,000 (typical range $35,360–$60,000); Sales Representative: $75,000 (typical range $46,250–$90,000); Account Executive: $75,000 (typical range $60,000–$100,423). These are base salaries: commission and on-target earnings (OTE) are not part of this dataset, and quota-carrying roles typically earn variable pay on top. Each role page shows the full quartile breakdown.
SaaS companies pay more than the average employer for the same job. In the U.S. Bureau of Labor Statistics' May 2025 Occupational Employment and Wage Statistics, mean annual wages at software publishers — the BLS industry that includes most SaaS companies — exceed the all-industry average by 14% for sales managers ($186,910 vs. $164,350), 16% for marketing managers ($206,930 vs. $177,770), 7% for software developers ($158,300 vs. $148,100), and 31% for customer service representatives ($61,210 vs. $46,590). Sources: BLS OEWS May 2025, software publishers (NAICS 513200) and all-industry national estimates.
Yes. The page refreshes from Founderpath’s live salary dataset at least weekly, and the “Updated” date at the top shows when the underlying figures last changed. All figures are annualized base pay; commissions, bonuses, and equity are not included.
We're here to help. Contact the Founderpath team or explore our platform to get personalized salary insights for your SaaS business.
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Check your termsCompare your compensation structure with industry benchmarks and discover funding options tailored to your SaaS business. Use our startup compensation benchmarks and SaaS salary benchmarks to make data-driven decisions about your compensation packages and hiring strategy.
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