The best SaaS resources for Founders, by Founders

How I built 3 SaaS companies to $20m ARR

... All 100% Bootstrapped

Adam Baker

Dealpad

Leader

Cold Call Machine: 30k Calls per week, $3.8m Revenue

… And how we achieve a 5% conversion rate from call to customer

Andre Cvijovic

Referrizer

Builder

Our Competitors Raised $100m

… how we’re competing with just $1m raised, less resources

Ari Salafia

Taxtaker

Hustler

Secret Playbook for Revenue Acceleration

How I Exited to Hootsuite With No Sales Reps

Armando Biondi

Breadcrumbs

Leader

How we grew our revenue by 1700%

... using a Kermit puppet, a Star Wars helmet, Sea Shanties, and a 1976 Cessna 172M

Becca Kay

Dingus and Zazzy

Builder

Founder Net Worth Map

... How to use your SaaS to cash out, diversify without losing control

Ben Carpel

Galleon

Builder

The Simple PR Template We Used to Bootstrap to $1m in ARR

... and got off the ground with less than $30k

Ben Gabler

Rocket.Net

Hustler

9 Do's and Don'ts of Raising Capital

... Secrets pulled from 10’s of SaaS founders who pay me as Fractional CFO

Ben Murray

TheSaaSCFO

Builder

Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m

... Then Flipped for a Huge Gain

Brad Miller

AwarenessTech

Guru

How I Bootstrapped to $5m using profit sharing and open salaries to motivate the team

... plus the Profit Sharing Matrix I use to do it

Bridget Harris

Youcanbookme

Leader

How I bootstrapped video management SaaS to over $10m ARR

... in under 5 years

Chad Lakin

Shootsta

Guru

How we are using ERP partners to create a billion dollar company

… and the deals terms we used to structure the partnership

Charlie Fritsch

Hotel Investor Apps

Hustler

How I Pivoted From Flat and Unhappy to $6m and High Growth

… all completely bootstrapped!

Chris Brisson

SalesMessage

Builder

How Clickup Bootstrapped to $25m

... Then Decided to Go All In and Raise $530m to Take on Giants

Chris Cunningham

Clickup

Unicorn

How to 5x Your Bookings

... with a Transactional Sales Model for SMBs

Chris Marentis

Surefirelocal

Guru

High Volume, Low ARPU Sales Playbook

... 14 Page Process We Used to hit $3m Revenue, Profitable

Chris Vandersluis

Timecontrol

Builder

How I bootstrapped to $20m in 5 years

... and 3 growth channels I used to hit first 100 customers

Cody McLain

SupportNinja

Leader

Our content supported SaaS business hit $20m in SaaS ARR in 4 years

... while also hitting $40m in revenue

Craig Fuller

FreightWaves

Unicorn

How I Scaled a $1M client to $40M

... & sale for $100M+ in 4 years

Damian Thompson

Revteam

Builder

The Closers M&A Playbook: How I Sold Grasshopper for $100m+

... How I buy companies today (and how you can get me to pay the most)

David Hauser

Grasshopper

Leader

Life After Freemium: How we killed our business model

... built a new one from scratch, and increased LTV by 400%

Drew D’Agostino

Crystalknows

Builder

How I moved retention from 74% to 107%

... with a shift from SaaS to SaaS+

Erica Olsen

OnStrategy

Builder

How Ramp Raised $800m in 18 Months

... and Plans to Grow from 80 to 300

Geoff Charles

Ramp

Unicorn

Scaling enterprise sales with digital transformation for a niche industry

… and continue growing despite the war

George Elfond

Rallyware

Leader

How to Survive Cash Death and Grow 600% in 2yrs

Breakeven Business Template

Gil Allouche

Metadata

Guru

9 Do's and Dont's of Scaling a SaaS Business to $50m+ in ARR

... key lessons learned scaling G2

Godard Abel

G2

Unicorn

The Capital Efficient Founder

...Secondaries, Debt Driven Takeovers, IPO Pop

Henry Schuck

ZoomInfo

Unicorn

How I grew my GovTech SaaS $50k to $350k

… And growth channels we relied on the most

Ibrahim Aissam

Ecourtdate

Hustler

Acquisition Master: How we hit $30m Revenue

… and why we acquired our PLG competitor

James Isilay

Cognism

Unicorn

How I hit $3m in ARR

... during a pandemic, a war and a looming recession

Jamie Akhtar

Cybersmart

Builder

How we pivoted to a $90m+ Exit

... the specific tactics we used to get there

Jason Andrew

Fineos

Unicorn

How we Bootstrapped to $10m in ARR with 140% NDR

... a Robust Testimonial Machine, and Enterprise Customers Paying More than $100k/yr

Jay Hakami

Skypad

Leader

The Tenfold Turnaround Story: From $5m ARR, Flat, Burning $1m per Month to 100% YoY Growth

... and an exit where everyone made money

Jeff Cotten

Tenfold

Leader

How I Generated $250M In Leads

... As A One Person Marketing Team

John Doherty

Getcredo

Hustler

How I Exited For $200m

... And Why I Spent $12m on new MVP

Jon Darbyshire

SmartSuite

Guru

How we used Customer Support to build $9m Bootstrapped

... while our competitors diluted themselves with VC money

Jon Kazarian

Accelevents

Leader

How being bootstrapped saved us

… and how service provided a spark to blue ocean opportunity that lead to a $1M SaaS pivot and why we did it

Jonathan Fishbeck

Estatespace

Builder

How I scaled systems and processes to grow from 1 to 50 employees

... and make a $50M valuation secondary

Karsten Rendemann

Cookie Information

Leader

4 Capital Allocation Mistakes Smart SaaS Founders Avoid

… lessons I’ve learned from deploying $250m to SaaS founders over the past 5 years

Kevin Houston

Founderpath

Leader

Bootstrapped to $5m

... then Insight Venture Partners Reached Out

Mark Abbott

Ninety.io

Leader

Team Retreat Playbook: What we spent on our last retreat

... and agenda we use to keep team culture spreading

Massimo Arrigoni

Beefree

Leader

$100m Deck Builder

... Bootstrapped to $100M Valuation

Matt Prados

Review Wave

Guru

9 mistakes sales reps make when the only remaining activity is to sign the contract

... How RevOps doubled our MRR in 3 months

Mauricio Kigiela

Docsales

Hustler

How We Stay Patiently Bootstrapped While Competitors Raise $100m+

... and why we're winning

Michael Cooney

WhatConverts

Builder

Professional Services Playbook

... How we used services to bootstrap our way to $3m in SaaS revenue in 18 months

Michael Maximoff

Folderly Inc

Builder

6 Tactics We Used to Go From Bootstrapped to Unicorn

… and still no gray hair

Mikita Mikado

PandaDoc

Unicorn

How we used System-Driven Word of Mouth to Break $30m Revenue

… without hiring any outbound sales team (and 100% bootstrapped!)

Muhammad Younas

Vfairs

Unicorn

How to Turn a $2m Niche Solution Into a $500m+ Brand New Category

... turn a niche into a movement

Nicolas Vandenberghe

Chili Piper

Guru

How I built a team that was as invested emotionally as me

... using profit sharing

Nina Alag Suri

X0Pa

Builder

Founder First PE Playbook

... Growing from $24m Revenue Bootstrapper to $400m PE Valuation

Paroon Chadha

Onboardmeetings

Unicorn

Building Culture, Processes, and Accountability as Remote Team

... 9 Ideas / Systems that have worked for us

Patrick Shaw

Rapidfunnel

Builder

How We Bootstrapped to $5m in 5 years

... leveraging partners

Pavel Doležal

Keboola

Leader

Cheat Code: I learned what SaaS to build for dentists by building a $7m agency first

… the power of an agency first model

Rajeev Bhatia

BPKTech

Hustler

How I Raised $60m Then Fumbled a $1b Exit

… and how you can avoid the same thing.

Rami Essaid

Finmark

Guru

My $5k hobby project used 1 to many selling to reach $700k ARR in a year

… And used 1 to many selling to get there

Robert Warner

Ppc Ad Lab

Hustler

We bootstrapped to $60k MRR with no product team

... How We Built Our MVP to Virtually Guarantee MRR Fast

Rory Codrington

Trust Keith

Hustler

How we acquired a competitor for $40,000

... and why we'll never do it again

Ryan O'Neil

Curate

Builder

How we got 5,000 on our beta SaaS waitlist

... using a community first approach

Sarah Hawley

GrowMotely

Builder

How We Bootstrapped to $7.5m in Revenue

... and Beat VC Backed Competitors with $400m Raised

Scott Brandley

ShopperApproved

Leader

How Vroozi leveraged two internal hackathons last year to add $1M new ARR

... how we continuously innovate as a company

Shaz Khan

Vroozi

Leader

Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months

... without spending money on ads

Stefan Smulders

Expandi

Leader

How I hit $5m ARR, kept control using 3 different debt providers

... here's what you need to watch out for

Steve Benson

Badger Maps

Leader

How to build an A+ team to drive 700% growth

... on a shoestring budget

Steve Pockross

Verblio

Guru

The $100m Pendo Story

... The Crazy Not-Scaleable Stuff We Did At Every Stage

Todd Olson

Pendo

Unicorn

How we used a $1 Guarantee to Break $75k MRR

... the $1 trial map with Instant CAC Payback

Travis Chappell

Guestio

Hustler

How We Hit $30m in ARR Bootstrapped

... By Acquiring 5 Companies In 5 Years

Vivek Bhaskaran

QuestionPro

Guru

How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year

... without spending a dime on advertising.

Vladimir Blagojevic

Fullfunnel.Io

Hustler

Unlocking B2B Influencer Marketing

... How I used $20k to get over $1M in ARR

Zack Oates

Ovation

Builder

9 New Growth Tactics Top Founders Are Using in 2023

and clear playbooks for you to use.

Nathan Latka

Founderpath

Leader

9 Clever Ways SaaS Founders Doubled their ARR in Q1

... and how they did it

Nathan Latka

Founderpath

Leader

9 Creative Ways SaaS Founders Can Cut Burn

... and generate piles of profits

Nathan Latka

Founderpath

How to consistently win 7-figure software sales deals

Adam Baker

dealpad.io

The MAP Framework: Find your way out of a growth stall in 6 weeks

Adrienne Barnes

Best Buyer Persona

How a $3 billion company leads fully remote teams

Alanna Brown

Remote.com

Customer Empathy: The key to 10Xing your company

Aleksandr Yampolskiy

SecurityScorecard

Tips for Creating a $1m Customer Onboarding Experience

Alex Delivet

Collect

9 Things you should ask your super customers to do for you

Alicia Hatt

DPOrganizer

How We Used Brand Building To Hit $25m in ARR

Alina Vandenberghe

Chili Piper

How to build foundational marketing to scale from $200k to $2m

Alison Murdock

Trusted CMO

Skills Agility as a Point of Competitive Differentiation for SaaS Companies

Alison Lands

SkyHive

Don't do these 68 things in your SaaS company

Anand Sanwal

CB Insights

Financial habits of the best performing startups

Andrew Gauthier

Mighty Startup

How We Grew ARR 3X by Upselling Existing Customers

Aneto Okonkwo

Chatdesk

Doing more with less: Increasing productivity for finance teams

Anna King

Mesh Payments

How I Built a Media Company (within Gainsight) that Created a $1B Brand

Anthony Kennada

AudiencePlus

Why Velocity is the #1 Sustainable Advantage

Ariel Diaz

Vendr

How we scaled from zero to 140+ employees that are all better looking and more talented than our CEO in less than 2 years.

Becca Kay

Dingus and Zazzy

SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars

Ben Murray

SaaSCFO

Using data to find product-market fit

Benn Stancil

Mode

Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain

Brad Miller

Awareness Tech

Fireside chat with Bridget Harris and Alex Theuma - How to take care of business: 5 lessons in bootstrapping to $5m ARR

Bridget Harris

YouCanBookMe

Emotion is a superpower: how I leveraged mine to drive $5m in revenue

Calvin Correli

Simplero

How to upsell discounted customers to generate 10x more in MRR

Casey Golden

Luxlock

There's no one right way to get to an 8 figure exit. Here's how I did it

Chad Ingram

Distro

SaaS Storytelling: How I generated 50+ demo requests from a single story

Charles Dairo

Beezop

How We Scaled Founderpath to Process 200 Million Rows of Financial Data Per Day

Charlie Martin

Founderpath

Pivot City! How we pivoted 6 times on our way to $20m in revenue

Chris Federspiel

Blackthorn.io

7 SaaS Sales Techniques I Used to Help Grow Gong from $200k to $200M in ARR

Chris Orlob

pclub.io

How Innovatemap enabled their clients to raise more than $1B in capital with a product-first approach.

Christian Beck

Innovatemap

How We Used the 4 P's to Thrive in a Downturn and Close our $20m Series A

Cristina Vila

Cledara

Scale Your SaaS Startup to $5m: Systems and Strategies I Used to Exit 3 SaaS Companies Over the Last 10 years

Dan Martell

SaaS Academy

3 Frameworks to Help Forecast & Inform your Board in Your First Three Year

David Appel

Sage

The 25 problems you don’t need to solve

Derek Steer

Mode

How to Convince High-Performers to Take a Pay Cut & Work for You

Drew D'Agostino

Crystal

SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!

Eric Siu

Single Grain

How to recession-proof your SaaS: 3 keys to surviving just about any economic downturn

Gil Allouche

Metadata

From (almost) bankruptcy to $20M ARR / $2M profit within 3 years

Gilles Domartini

Cleeng

5 Secret Ingredients for Moving Up Market

Girish Redekar

Sprinto

How We Bootstrapped Backblaze from $0 to IPO and $87m in ARR

Gleb Budman

Backblaze

$10m playbook for getting sales/marketing to work in harmony

Grant Cohen

Bloom Growth Studio

Helping a bootstrapped founder go from Twitter only to omni-channel marketing to grow past $1M ARR

Guillaume Bardet

Testimonial.to

5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals

Guy Rubin

ebsta

Your Untapped Resource for Creating a Compelling Product Roadmap

Heather O'Neill

Pixels for Humans

How I raised a $15m Series B in a downturn

Jaime Akhtar

CyberSmart

Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023

James Ski

Sales Confidence

Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

James Isilay

Cognism

What we've learned from spending $4,000,000 of other people's money on offsites

Jared Kleinert

Offsite

3 Signs You Need to Hire a CMO (and how to choose between full time/fractional)

Jason Bradwell

B2B Better

How I built $5+m ARR Software Business from a Services Business

Jawad Shaikh

Streamline Health

Top 3 Growth Opportunities for Founders in 10 Mins

Jeff Mains

Champion Leadership Group

How We Help ScaleUps Measure Efficient Growth

Jeremey Donovan

Insight Partners

How I got Issuu to profitability the first time in 2016: Lessons for 2023

Joe Hyrkin

Issuu

I bootstrapped 2 times and raised VC once: How to pick the right option

Joe DiPasquale

Regroup

The 5 levels of great customer analytics experience

Karel Callens

Cumul.io

Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.

Ken Hoppe

Modigie

How to Grow Faster with $0 CAC

Kyle Poyar

OpenView

How I use sales data to increase revenue without hiring more reps

Kyle Vamvouris

Vouris

3 Phases: Get People, Product, and Profit Right at Each Growth Stage

Larry Talley

Everyware

How we bootstrapped to $20m ARR using asynchronous work

Liam Martin

TimeDoctor.com

How we grew to $15M with less than $1M marketing spend

Lucjan Suski

Surfer

Want To Be Acquired? Two Key Steps Pre-Acquistion Your SaaS Needs To Consider

Luke Cooper

Latimer VC

How We Bootstrapped to $50k MRR with Team of 2

Marie Martens

Tally.so

I’m a fangirl for your SaaS business, here's why you need me to survive an economic downturn

Mariya Delano

Kalyna Marketing

9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet

Mark Kilens

Airmeet

Do these 9 things to ensure your way to $50 Million ARR

Mark Douglas

LCPTracker

How we used intent data to boost SDR productivity by 320%

Markus Stahlberg

N.Rich

How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

Michael Burns

vFairs

Partnerships helped us scale to $10m+. Here's what we learned.

Michał Suski

Surfer

CEO Systems: 5 Lessons Learned from Scaling at Every Growth Phase

Muhammad Younas

vFairs

A New Way to Think About SaaS: How to Build a 9-Figure Company by Giving Software Away For Free

Neil Patel

UberSuggest

Crazy years: from $60M in secondaries to layoffs & back to cash positive

Nicolas Vandenberghe

Chili Piper

Product vs. Engineering: The surprising way to create alignment in 2023

Nikita Gupta

Symba

The Sales & Marketing Tech Stack to Scale Successfully from $1 - $100M+ ARR

Phil Rader

SaaScend

3 Demand Gen Tactics That Paid off Big time

Pritesh Vora

Sprinto

Series-A ready marketing: 10 commandments for growing revenue to $2m ARR in 12 months

Raffi Salama

Passion Fruit

Startup to $100Mn Proficorn: Building an enduring, bootstrapped, profitable and valuable SaaS business

Rajesh Jain

Netcore

Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023

Ray Rike

Rev Ops Squared

How I leveraged marketing analytics to scale from $1M to $11M

Roland Polzin

Wing Assistant

How we pivoted our customer experience map to hit 80% Gross Margin

Rory Codrington

Trust Keith

How We Hit $30M ARR with only 4 Sales Reps. in 5.5 years

Ryan Staley

Whale Boss

How we built a successful sales team and scaled to +$10m ARR

Samir Smajic

GetAccept

Transform your business from a EBITA multiple of 4 to a revenue multiple of 5+

Sanjeev Kalyanaraman

codemantra

How I Helped Rippling Hire Their First 5 CSM's after $45m Series A, and lessons from Gorgias, other SaaS Brands on building CSM teams

Sara Roberts

Bayview Talent

12 Founders disciplines that helped to bootstrap to $10m+ ARR

Saravana Kumar

Kovai

How I’m transforming a $1b+ publicly traded company into SaaS and why

Savneet Singh

PAR Technology Corp.

How PandaDoc Uses CI to Manage 800 Product Updates Per Month on Path To $100m+ ARR

Serge Barysiuk

PandaDoc

How We Built a Culture To Drive Efficiency, $8m ARR, and $150k in ARR per Employee

Sindre Haaland

SalesScreen

Reduce Your Employee ‘Burn Rate’ to Improve Your Startup’s Burn Rate: 5 Tips for Talent Retention

Sowmya Murthy

Seven Lakes Technologies

Sniper Targeting: Tactics your competition doesn’t know about, even with the 2021 LinkedIn changes

Stefan Smulders

Expandi

Pricing and monetization in a downturn (and beyond)

Stephen Ngo

Paddle

Why You Should Start Measuring Psychological Safety Today

Susan Hunt Stevens

WeSpire

108 ways of getting to a million dollars in ARR

Thiyagarajan (Rajan) Maruthavanan

Upekkha Value SaaS Accelerator

Lessons From $1bn in Exits: Behind The Scenes of the ThriveCart Exit

Thomas Smale

FE International

Learnings from 35.7K SaaS companies to help make you recession proof

Tripp Brockway

Paddle

Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

Yuryi Ferber

BRITech Global

Previously Private SaaS Case Studies:

See the $5m Profit and Loss, Study the No Cash Down Acquisition LOI, Read the $100k Customer Contract

Nathan Latka

Founderpath