The best SaaS resources for Founders, by Founders

Tactics, contracts, SOPs, excel files, and other real documents top SaaS founders used to double their MRR, acquire competitors, and keep control. Exclusively available on Founderpath.

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Every week, Bootstrapped founders share new secrets to growing their SaaS.

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    How I built 3 SaaS companies to $20m ARR

    ... All 100% Bootstrapped

    Adam Baker

    Dealpad

    Leader
    Play

    Cold Call Machine: 30k Calls per week, $3.8m Revenue

    … And how we achieve a 5% conversion rate from call to customer

    Andre Cvijovic

    Referrizer

    Builder
    Play

    Our Competitors Raised $100m

    … how we’re competing with just $1m raised, less resources

    Ari Salafia

    Taxtaker

    Hustler
    Play

    Secret Playbook for Revenue Acceleration

    How I Exited to Hootsuite With No Sales Reps

    Armando Biondi

    Breadcrumbs

    Leader
    Play

    How we grew our revenue by 1700%

    ... using a Kermit puppet, a Star Wars helmet, Sea Shanties, and a 1976 Cessna 172M

    Becca Kay

    Dingus and Zazzy

    Builder
    Play

    Founder Net Worth Map

    ... How to use your SaaS to cash out, diversify without losing control

    Ben Carpel

    Galleon

    Builder
    Play

    The Simple PR Template We Used to Bootstrap to $1m in ARR

    ... and got off the ground with less than $30k

    Ben Gabler

    Rocket.Net

    Hustler
    Play

    9 Do's and Don'ts of Raising Capital

    ... Secrets pulled from 10’s of SaaS founders who pay me as Fractional CFO

    Ben Murray

    TheSaaSCFO

    Builder
    Play

    Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m

    ... Then Flipped for a Huge Gain

    Brad Miller

    AwarenessTech

    Guru
    Play

    How I Bootstrapped to $5m using profit sharing and open salaries to motivate the team

    ... plus the Profit Sharing Matrix I use to do it

    Bridget Harris

    Youcanbookme

    Leader
    Play

    How I bootstrapped video management SaaS to over $10m ARR

    ... in under 5 years

    Chad Lakin

    Shootsta

    Guru
    Play

    How we are using ERP partners to create a billion dollar company

    … and the deals terms we used to structure the partnership

    Charlie Fritsch

    Hotel Investor Apps

    Hustler
    Play

    How I Pivoted From Flat and Unhappy to $6m and High Growth

    … all completely bootstrapped!

    Chris Brisson

    SalesMessage

    Builder
    Play

    How Clickup Bootstrapped to $25m

    ... Then Decided to Go All In and Raise $530m to Take on Giants

    Chris Cunningham

    Clickup

    Unicorn
    Play

    How to 5x Your Bookings

    ... with a Transactional Sales Model for SMBs

    Chris Marentis

    Surefirelocal

    Guru
    Play

    High Volume, Low ARPU Sales Playbook

    ... 14 Page Process We Used to hit $3m Revenue, Profitable

    Chris Vandersluis

    Timecontrol

    Builder
    Play

    How I bootstrapped to $20m in 5 years

    ... and 3 growth channels I used to hit first 100 customers

    Cody McLain

    SupportNinja

    Leader
    Play

    Our content supported SaaS business hit $20m in SaaS ARR in 4 years

    ... while also hitting $40m in revenue

    Craig Fuller

    FreightWaves

    Unicorn
    Play

    How I Scaled a $1M client to $40M

    ... & sale for $100M+ in 4 years

    Damian Thompson

    Revteam

    Builder
    Play

    The Closers M&A Playbook: How I Sold Grasshopper for $100m+

    ... How I buy companies today (and how you can get me to pay the most)

    David Hauser

    Grasshopper

    Leader
    Play

    Life After Freemium: How we killed our business model

    ... built a new one from scratch, and increased LTV by 400%

    Drew D’Agostino

    Crystalknows

    Builder
    Play

    How I moved retention from 74% to 107%

    ... with a shift from SaaS to SaaS+

    Erica Olsen

    OnStrategy

    Builder
    Play

    How Ramp Raised $800m in 18 Months

    ... and Plans to Grow from 80 to 300

    Geoff Charles

    Ramp

    Unicorn
    Play

    Scaling enterprise sales with digital transformation for a niche industry

    … and continue growing despite the war

    George Elfond

    Rallyware

    Leader
    Play

    How to Survive Cash Death and Grow 600% in 2yrs

    Breakeven Business Template

    Gil Allouche

    Metadata

    Guru
    Play

    9 Do's and Dont's of Scaling a SaaS Business to $50m+ in ARR

    ... key lessons learned scaling G2

    Godard Abel

    G2

    Unicorn
    Play

    The Capital Efficient Founder

    ...Secondaries, Debt Driven Takeovers, IPO Pop

    Henry Schuck

    ZoomInfo

    Unicorn
    Play

    How I grew my GovTech SaaS $50k to $350k

    … And growth channels we relied on the most

    Ibrahim Aissam

    Ecourtdate

    Hustler
    Play

    Acquisition Master: How we hit $30m Revenue

    … and why we acquired our PLG competitor

    James Isilay

    Cognism

    Unicorn
    Play

    How I hit $3m in ARR

    ... during a pandemic, a war and a looming recession

    Jamie Akhtar

    Cybersmart

    Builder
    Play

    How we pivoted to a $90m+ Exit

    ... the specific tactics we used to get there

    Jason Andrew

    Fineos

    Unicorn
    Play

    How we Bootstrapped to $10m in ARR with 140% NDR

    ... a Robust Testimonial Machine, and Enterprise Customers Paying More than $100k/yr

    Jay Hakami

    Skypad

    Leader
    Play

    The Tenfold Turnaround Story: From $5m ARR, Flat, Burning $1m per Month to 100% YoY Growth

    ... and an exit where everyone made money

    Jeff Cotten

    Tenfold

    Leader
    Play

    How I Generated $250M In Leads

    ... As A One Person Marketing Team

    John Doherty

    Getcredo

    Hustler
    Play

    How I Exited For $200m

    ... And Why I Spent $12m on new MVP

    Jon Darbyshire

    SmartSuite

    Guru
    Play

    How we used Customer Support to build $9m Bootstrapped

    ... while our competitors diluted themselves with VC money

    Jon Kazarian

    Accelevents

    Leader
    Play

    How being bootstrapped saved us

    … and how service provided a spark to blue ocean opportunity that lead to a $1M SaaS pivot and why we did it

    Jonathan Fishbeck

    Estatespace

    Builder
    Play

    How I scaled systems and processes to grow from 1 to 50 employees

    ... and make a $50M valuation secondary

    Karsten Rendemann

    Cookie Information

    Leader
    Play

    4 Capital Allocation Mistakes Smart SaaS Founders Avoid

    … lessons I’ve learned from deploying $250m to SaaS founders over the past 5 years

    Kevin Houston

    Founderpath

    Leader
    Play

    Bootstrapped to $5m

    ... then Insight Venture Partners Reached Out

    Mark Abbott

    Ninety.io

    Leader
    Play

    Team Retreat Playbook: What we spent on our last retreat

    ... and agenda we use to keep team culture spreading

    Massimo Arrigoni

    Beefree

    Leader
    Play

    $100m Deck Builder

    ... Bootstrapped to $100M Valuation

    Matt Prados

    Review Wave

    Guru
    Play

    9 mistakes sales reps make when the only remaining activity is to sign the contract

    ... How RevOps doubled our MRR in 3 months

    Mauricio Kigiela

    Docsales

    Hustler
    Play

    How We Stay Patiently Bootstrapped While Competitors Raise $100m+

    ... and why we're winning

    Michael Cooney

    WhatConverts

    Builder
    Play

    Professional Services Playbook

    ... How we used services to bootstrap our way to $3m in SaaS revenue in 18 months

    Michael Maximoff

    Folderly Inc

    Builder
    Play

    6 Tactics We Used to Go From Bootstrapped to Unicorn

    … and still no gray hair

    Mikita Mikado

    PandaDoc

    Unicorn
    Play

    How we used System-Driven Word of Mouth to Break $30m Revenue

    … without hiring any outbound sales team (and 100% bootstrapped!)

    Muhammad Younas

    Vfairs

    Unicorn
    Play

    How to Turn a $2m Niche Solution Into a $500m+ Brand New Category

    ... turn a niche into a movement

    Nicolas Vandenberghe

    Chili Piper

    Guru
    Play

    How I built a team that was as invested emotionally as me

    ... using profit sharing

    Nina Alag Suri

    X0Pa

    Builder
    Play

    Founder First PE Playbook

    ... Growing from $24m Revenue Bootstrapper to $400m PE Valuation

    Paroon Chadha

    Onboardmeetings

    Unicorn
    Play

    Building Culture, Processes, and Accountability as Remote Team

    ... 9 Ideas / Systems that have worked for us

    Patrick Shaw

    Rapidfunnel

    Builder
    Play

    How We Bootstrapped to $5m in 5 years

    ... leveraging partners

    Pavel Doležal

    Keboola

    Leader
    Play

    Cheat Code: I learned what SaaS to build for dentists by building a $7m agency first

    … the power of an agency first model

    Rajeev Bhatia

    BPKTech

    Hustler
    Play

    How I Raised $60m Then Fumbled a $1b Exit

    … and how you can avoid the same thing.

    Rami Essaid

    Finmark

    Guru
    Play

    My $5k hobby project used 1 to many selling to reach $700k ARR in a year

    … And used 1 to many selling to get there

    Robert Warner

    Ppc Ad Lab

    Hustler
    Play

    We bootstrapped to $60k MRR with no product team

    ... How We Built Our MVP to Virtually Guarantee MRR Fast

    Rory Codrington

    Trust Keith

    Hustler
    Play

    How we acquired a competitor for $40,000

    ... and why we'll never do it again

    Ryan O'Neil

    Curate

    Builder
    Play

    How we got 5,000 on our beta SaaS waitlist

    ... using a community first approach

    Sarah Hawley

    GrowMotely

    Builder
    Play

    How We Bootstrapped to $7.5m in Revenue

    ... and Beat VC Backed Competitors with $400m Raised

    Scott Brandley

    ShopperApproved

    Leader
    Play

    How Vroozi leveraged two internal hackathons last year to add $1M new ARR

    ... how we continuously innovate as a company

    Shaz Khan

    Vroozi

    Leader
    Play

    Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months

    ... without spending money on ads

    Stefan Smulders

    Expandi

    Leader
    Play

    How I hit $5m ARR, kept control using 3 different debt providers

    ... here's what you need to watch out for

    Steve Benson

    Badger Maps

    Leader
    Play

    How to build an A+ team to drive 700% growth

    ... on a shoestring budget

    Steve Pockross

    Verblio

    Guru
    Play

    The $100m Pendo Story

    ... The Crazy Not-Scaleable Stuff We Did At Every Stage

    Todd Olson

    Pendo

    Unicorn
    Play

    How we used a $1 Guarantee to Break $75k MRR

    ... the $1 trial map with Instant CAC Payback

    Travis Chappell

    Guestio

    Hustler
    Play

    How We Hit $30m in ARR Bootstrapped

    ... By Acquiring 5 Companies In 5 Years

    Vivek Bhaskaran

    QuestionPro

    Guru
    Play

    How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year

    ... without spending a dime on advertising.

    Vladimir Blagojevic

    Fullfunnel.Io

    Hustler
    Play

    Unlocking B2B Influencer Marketing

    ... How I used $20k to get over $1M in ARR

    Zack Oates

    Ovation

    Builder
    Play

    9 New Growth Tactics Top Founders Are Using in 2023

    and clear playbooks for you to use.

    Nathan Latka

    Founderpath

    Leader
    Play

    9 Clever Ways SaaS Founders Doubled their ARR in Q1

    ... and how they did it

    Nathan Latka

    Founderpath

    Leader
    Play

    9 Creative Ways SaaS Founders Can Cut Burn

    ... and generate piles of profits

    Nathan Latka

    Founderpath

    Play

    How to consistently win 7-figure software sales deals

    Adam Baker

    dealpad.io

    Play

    The MAP Framework: Find your way out of a growth stall in 6 weeks

    Adrienne Barnes

    Best Buyer Persona

    Play

    How a $3 billion company leads fully remote teams

    Alanna Brown

    Remote.com

    Play

    Customer Empathy: The key to 10Xing your company

    Aleksandr Yampolskiy

    SecurityScorecard

    Play

    Tips for Creating a $1m Customer Onboarding Experience

    Alex Delivet

    Collect

    Play

    9 Things you should ask your super customers to do for you

    Alicia Hatt

    DPOrganizer

    Play

    How We Used Brand Building To Hit $25m in ARR

    Alina Vandenberghe

    Chili Piper

    Play

    How to build foundational marketing to scale from $200k to $2m

    Alison Murdock

    Trusted CMO

    Play

    Skills Agility as a Point of Competitive Differentiation for SaaS Companies

    Alison Lands

    SkyHive

    Play

    Don't do these 68 things in your SaaS company

    Anand Sanwal

    CB Insights

    Play

    Financial habits of the best performing startups

    Andrew Gauthier

    Mighty Startup

    Play

    How We Grew ARR 3X by Upselling Existing Customers

    Aneto Okonkwo

    Chatdesk

    Play

    Doing more with less: Increasing productivity for finance teams

    Anna King

    Mesh Payments

    Play

    How I Built a Media Company (within Gainsight) that Created a $1B Brand

    Anthony Kennada

    AudiencePlus

    Play

    Why Velocity is the #1 Sustainable Advantage

    Ariel Diaz

    Vendr

    Play

    How we scaled from zero to 140+ employees that are all better looking and more talented than our CEO in less than 2 years.

    Becca Kay

    Dingus and Zazzy

    Play

    SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars

    Ben Murray

    SaaSCFO

    Play

    Using data to find product-market fit

    Benn Stancil

    Mode

    Play

    Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain

    Brad Miller

    Awareness Tech

    Play

    Fireside chat with Bridget Harris and Alex Theuma - How to take care of business: 5 lessons in bootstrapping to $5m ARR

    Bridget Harris

    YouCanBookMe

    Play

    Emotion is a superpower: how I leveraged mine to drive $5m in revenue

    Calvin Correli

    Simplero

    Play

    How to upsell discounted customers to generate 10x more in MRR

    Casey Golden

    Luxlock

    Play

    There's no one right way to get to an 8 figure exit. Here's how I did it

    Chad Ingram

    Distro

    Play

    SaaS Storytelling: How I generated 50+ demo requests from a single story

    Charles Dairo

    Beezop

    Play

    How We Scaled Founderpath to Process 200 Million Rows of Financial Data Per Day

    Charlie Martin

    Founderpath

    Play

    Pivot City! How we pivoted 6 times on our way to $20m in revenue

    Chris Federspiel

    Blackthorn.io

    Play

    7 SaaS Sales Techniques I Used to Help Grow Gong from $200k to $200M in ARR

    Chris Orlob

    pclub.io

    Play

    How Innovatemap enabled their clients to raise more than $1B in capital with a product-first approach.

    Christian Beck

    Innovatemap

    Play

    How We Used the 4 P's to Thrive in a Downturn and Close our $20m Series A

    Cristina Vila

    Cledara

    Play

    Scale Your SaaS Startup to $5m: Systems and Strategies I Used to Exit 3 SaaS Companies Over the Last 10 years

    Dan Martell

    SaaS Academy

    Play

    3 Frameworks to Help Forecast & Inform your Board in Your First Three Year

    David Appel

    Sage

    Play

    The 25 problems you don’t need to solve

    Derek Steer

    Mode

    Play

    How to Convince High-Performers to Take a Pay Cut & Work for You

    Drew D'Agostino

    Crystal

    Play

    SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!

    Eric Siu

    Single Grain

    Play

    How to recession-proof your SaaS: 3 keys to surviving just about any economic downturn

    Gil Allouche

    Metadata

    Play

    From (almost) bankruptcy to $20M ARR / $2M profit within 3 years

    Gilles Domartini

    Cleeng

    Play

    5 Secret Ingredients for Moving Up Market

    Girish Redekar

    Sprinto

    Play

    How We Bootstrapped Backblaze from $0 to IPO and $87m in ARR

    Gleb Budman

    Backblaze

    Play

    $10m playbook for getting sales/marketing to work in harmony

    Grant Cohen

    Bloom Growth Studio

    Play

    Helping a bootstrapped founder go from Twitter only to omni-channel marketing to grow past $1M ARR

    Guillaume Bardet

    Testimonial.to

    Play

    5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals

    Guy Rubin

    ebsta

    Play

    Your Untapped Resource for Creating a Compelling Product Roadmap

    Heather O'Neill

    Pixels for Humans

    Play

    How I raised a $15m Series B in a downturn

    Jaime Akhtar

    CyberSmart

    Play

    Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023

    James Ski

    Sales Confidence

    Play

    Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

    James Isilay

    Cognism

    Play

    What we've learned from spending $4,000,000 of other people's money on offsites

    Jared Kleinert

    Offsite

    Play

    3 Signs You Need to Hire a CMO (and how to choose between full time/fractional)

    Jason Bradwell

    B2B Better

    Play

    How I built $5+m ARR Software Business from a Services Business

    Jawad Shaikh

    Streamline Health

    Play

    Top 3 Growth Opportunities for Founders in 10 Mins

    Jeff Mains

    Champion Leadership Group

    Play

    How We Help ScaleUps Measure Efficient Growth

    Jeremey Donovan

    Insight Partners

    Play

    How I got Issuu to profitability the first time in 2016: Lessons for 2023

    Joe Hyrkin

    Issuu

    Play

    I bootstrapped 2 times and raised VC once: How to pick the right option

    Joe DiPasquale

    Regroup

    Play

    The 5 levels of great customer analytics experience

    Karel Callens

    Cumul.io

    Play

    Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.

    Ken Hoppe

    Modigie

    Play

    How to Grow Faster with $0 CAC

    Kyle Poyar

    OpenView

    Play

    How I use sales data to increase revenue without hiring more reps

    Kyle Vamvouris

    Vouris

    Play

    3 Phases: Get People, Product, and Profit Right at Each Growth Stage

    Larry Talley

    Everyware

    Play

    How we bootstrapped to $20m ARR using asynchronous work

    Liam Martin

    TimeDoctor.com

    Play

    How we grew to $15M with less than $1M marketing spend

    Lucjan Suski

    Surfer

    Play

    Want To Be Acquired? Two Key Steps Pre-Acquistion Your SaaS Needs To Consider

    Luke Cooper

    Latimer VC

    Play

    How We Bootstrapped to $50k MRR with Team of 2

    Marie Martens

    Tally.so

    Play

    I’m a fangirl for your SaaS business, here's why you need me to survive an economic downturn

    Mariya Delano

    Kalyna Marketing

    Play

    9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet

    Mark Kilens

    Airmeet

    Play

    Do these 9 things to ensure your way to $50 Million ARR

    Mark Douglas

    LCPTracker

    Play

    How we used intent data to boost SDR productivity by 320%

    Markus Stahlberg

    N.Rich

    Play

    How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

    Michael Burns

    vFairs

    Play

    Partnerships helped us scale to $10m+. Here's what we learned.

    Michał Suski

    Surfer

    Play

    CEO Systems: 5 Lessons Learned from Scaling at Every Growth Phase

    Muhammad Younas

    vFairs

    Play

    A New Way to Think About SaaS: How to Build a 9-Figure Company by Giving Software Away For Free

    Neil Patel

    UberSuggest

    Play

    Crazy years: from $60M in secondaries to layoffs & back to cash positive

    Nicolas Vandenberghe

    Chili Piper

    Play

    Product vs. Engineering: The surprising way to create alignment in 2023

    Nikita Gupta

    Symba

    Play

    The Sales & Marketing Tech Stack to Scale Successfully from $1 - $100M+ ARR

    Phil Rader

    SaaScend

    Play

    3 Demand Gen Tactics That Paid off Big time

    Pritesh Vora

    Sprinto

    Play

    Series-A ready marketing: 10 commandments for growing revenue to $2m ARR in 12 months

    Raffi Salama

    Passion Fruit

    Play

    Startup to $100Mn Proficorn: Building an enduring, bootstrapped, profitable and valuable SaaS business

    Rajesh Jain

    Netcore

    Play

    Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023

    Ray Rike

    Rev Ops Squared

    Play

    How I leveraged marketing analytics to scale from $1M to $11M

    Roland Polzin

    Wing Assistant

    Play

    How we pivoted our customer experience map to hit 80% Gross Margin

    Rory Codrington

    Trust Keith

    Play

    How We Hit $30M ARR with only 4 Sales Reps. in 5.5 years

    Ryan Staley

    Whale Boss

    Play

    How we built a successful sales team and scaled to +$10m ARR

    Samir Smajic

    GetAccept

    Play

    Transform your business from a EBITA multiple of 4 to a revenue multiple of 5+

    Sanjeev Kalyanaraman

    codemantra

    Play

    How I Helped Rippling Hire Their First 5 CSM's after $45m Series A, and lessons from Gorgias, other SaaS Brands on building CSM teams

    Sara Roberts

    Bayview Talent

    Play

    12 Founders disciplines that helped to bootstrap to $10m+ ARR

    Saravana Kumar

    Kovai

    Play

    How I’m transforming a $1b+ publicly traded company into SaaS and why

    Savneet Singh

    PAR Technology Corp.

    Play

    How PandaDoc Uses CI to Manage 800 Product Updates Per Month on Path To $100m+ ARR

    Serge Barysiuk

    PandaDoc

    Play

    How We Built a Culture To Drive Efficiency, $8m ARR, and $150k in ARR per Employee

    Sindre Haaland

    SalesScreen

    Play

    Reduce Your Employee ‘Burn Rate’ to Improve Your Startup’s Burn Rate: 5 Tips for Talent Retention

    Sowmya Murthy

    Seven Lakes Technologies

    Play

    Sniper Targeting: Tactics your competition doesn’t know about, even with the 2021 LinkedIn changes

    Stefan Smulders

    Expandi

    Play

    Pricing and monetization in a downturn (and beyond)

    Stephen Ngo

    Paddle

    Play

    Why You Should Start Measuring Psychological Safety Today

    Susan Hunt Stevens

    WeSpire

    Play

    108 ways of getting to a million dollars in ARR

    Thiyagarajan (Rajan) Maruthavanan

    Upekkha Value SaaS Accelerator

    Play

    Lessons From $1bn in Exits: Behind The Scenes of the ThriveCart Exit

    Thomas Smale

    FE International

    Play

    Learnings from 35.7K SaaS companies to help make you recession proof

    Tripp Brockway

    Paddle

    Play

    Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

    Yuryi Ferber

    BRITech Global

    Play

    Previously Private SaaS Case Studies:

    See the $5m Profit and Loss, Study the No Cash Down Acquisition LOI, Read the $100k Customer Contract

    Nathan Latka

    Founderpath

    Play

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    Bootstrapper Book of the Month

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