The best SaaS resources for Founders, by Founders

Tactics, contracts, SOPs, excel files, and other real documents top SaaS founders used to double their MRR, acquire competitors, and keep control. Exclusively available on Founderpath.

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Every week, Bootstrapped founders share new secrets to growing their SaaS.

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    Latest Resources

    How I built 3 SaaS companies to $20m ARR

    ... All 100% Bootstrapped

    Adam Baker

    Dealpad

    Leader
    Play

    Cold Call Machine: 30k Calls per week, $3.8m Revenue

    … And how we achieve a 5% conversion rate from call to customer

    Andre Cvijovic

    Referrizer

    Builder
    Play

    Our Competitors Raised $100m

    … how we’re competing with just $1m raised, less resources

    Ari Salafia

    Taxtaker

    Hustler
    Play

    Secret Playbook for Revenue Acceleration

    How I Exited to Hootsuite With No Sales Reps

    Armando Biondi

    Breadcrumbs

    Leader
    Play

    How we grew our revenue by 1700%

    ... using a Kermit puppet, a Star Wars helmet, Sea Shanties, and a 1976 Cessna 172M

    Becca Kay

    Dingus and Zazzy

    Builder
    Play

    Founder Net Worth Map

    ... How to use your SaaS to cash out, diversify without losing control

    Ben Carpel

    Galleon

    Builder
    Play

    The Simple PR Template We Used to Bootstrap to $1m in ARR

    ... and got off the ground with less than $30k

    Ben Gabler

    Rocket.Net

    Hustler
    Play

    9 Do's and Don'ts of Raising Capital

    ... Secrets pulled from 10’s of SaaS founders who pay me as Fractional CFO

    Ben Murray

    TheSaaSCFO

    Builder
    Play

    Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m

    ... Then Flipped for a Huge Gain

    Brad Miller

    AwarenessTech

    Guru
    Play

    How I Bootstrapped to $5m using profit sharing and open salaries to motivate the team

    ... plus the Profit Sharing Matrix I use to do it

    Bridget Harris

    Youcanbookme

    Leader
    Play

    How I bootstrapped video management SaaS to over $10m ARR

    ... in under 5 years

    Chad Lakin

    Shootsta

    Guru
    Play

    How we are using ERP partners to create a billion dollar company

    … and the deals terms we used to structure the partnership

    Charlie Fritsch

    Hotel Investor Apps

    Hustler
    Play

    How I Pivoted From Flat and Unhappy to $6m and High Growth

    … all completely bootstrapped!

    Chris Brisson

    SalesMessage

    Builder
    Play

    How Clickup Bootstrapped to $25m

    ... Then Decided to Go All In and Raise $530m to Take on Giants

    Chris Cunningham

    Clickup

    Unicorn
    Play

    How to 5x Your Bookings

    ... with a Transactional Sales Model for SMBs

    Chris Marentis

    Surefirelocal

    Guru
    Play

    High Volume, Low ARPU Sales Playbook

    ... 14 Page Process We Used to hit $3m Revenue, Profitable

    Chris Vandersluis

    Timecontrol

    Builder
    Play

    How I bootstrapped to $20m in 5 years

    ... and 3 growth channels I used to hit first 100 customers

    Cody McLain

    SupportNinja

    Leader
    Play

    Our content supported SaaS business hit $20m in SaaS ARR in 4 years

    ... while also hitting $40m in revenue

    Craig Fuller

    FreightWaves

    Unicorn
    Play

    How I Scaled a $1M client to $40M

    ... & sale for $100M+ in 4 years

    Damian Thompson

    Revteam

    Builder
    Play

    The Closers M&A Playbook: How I Sold Grasshopper for $100m+

    ... How I buy companies today (and how you can get me to pay the most)

    David Hauser

    Grasshopper

    Leader
    Play

    Life After Freemium: How we killed our business model

    ... built a new one from scratch, and increased LTV by 400%

    Drew D’Agostino

    Crystalknows

    Builder
    Play

    How I moved retention from 74% to 107%

    ... with a shift from SaaS to SaaS+

    Erica Olsen

    OnStrategy

    Builder
    Play

    How Ramp Raised $800m in 18 Months

    ... and Plans to Grow from 80 to 300

    Geoff Charles

    Ramp

    Unicorn
    Play

    Scaling enterprise sales with digital transformation for a niche industry

    … and continue growing despite the war

    George Elfond

    Rallyware

    Leader
    Play

    How to Survive Cash Death and Grow 600% in 2yrs

    Breakeven Business Template

    Gil Allouche

    Metadata

    Guru
    Play

    9 Do's and Dont's of Scaling a SaaS Business to $50m+ in ARR

    ... key lessons learned scaling G2

    Godard Abel

    G2

    Unicorn
    Play

    The Capital Efficient Founder

    ...Secondaries, Debt Driven Takeovers, IPO Pop

    Henry Schuck

    ZoomInfo

    Unicorn
    Play

    How I grew my GovTech SaaS $50k to $350k

    … And growth channels we relied on the most

    Ibrahim Aissam

    Ecourtdate

    Hustler
    Play

    Acquisition Master: How we hit $30m Revenue

    … and why we acquired our PLG competitor

    James Isilay

    Cognism

    Unicorn
    Play

    How I hit $3m in ARR

    ... during a pandemic, a war and a looming recession

    Jamie Akhtar

    Cybersmart

    Builder
    Play

    How we pivoted to a $90m+ Exit

    ... the specific tactics we used to get there

    Jason Andrew

    Fineos

    Unicorn
    Play

    How we Bootstrapped to $10m in ARR with 140% NDR

    ... a Robust Testimonial Machine, and Enterprise Customers Paying More than $100k/yr

    Jay Hakami

    Skypad

    Leader
    Play

    The Tenfold Turnaround Story: From $5m ARR, Flat, Burning $1m per Month to 100% YoY Growth

    ... and an exit where everyone made money

    Jeff Cotten

    Tenfold

    Leader
    Play

    How I Generated $250M In Leads

    ... As A One Person Marketing Team

    John Doherty

    Getcredo

    Hustler
    Play

    How I Exited For $200m

    ... And Why I Spent $12m on new MVP

    Jon Darbyshire

    SmartSuite

    Guru
    Play

    How we used Customer Support to build $9m Bootstrapped

    ... while our competitors diluted themselves with VC money

    Jon Kazarian

    Accelevents

    Leader
    Play

    How being bootstrapped saved us

    … and how service provided a spark to blue ocean opportunity that lead to a $1M SaaS pivot and why we did it

    Jonathan Fishbeck

    Estatespace

    Builder
    Play

    How I scaled systems and processes to grow from 1 to 50 employees

    ... and make a $50M valuation secondary

    Karsten Rendemann

    Cookie Information

    Leader
    Play

    4 Capital Allocation Mistakes Smart SaaS Founders Avoid

    … lessons I’ve learned from deploying $250m to SaaS founders over the past 5 years

    Kevin Houston

    Founderpath

    Leader
    Play

    Bootstrapped to $5m

    ... then Insight Venture Partners Reached Out

    Mark Abbott

    Ninety.io

    Leader
    Play

    Team Retreat Playbook: What we spent on our last retreat

    ... and agenda we use to keep team culture spreading

    Massimo Arrigoni

    Beefree

    Leader
    Play

    $100m Deck Builder

    ... Bootstrapped to $100M Valuation

    Matt Prados

    Review Wave

    Guru
    Play

    9 mistakes sales reps make when the only remaining activity is to sign the contract

    ... How RevOps doubled our MRR in 3 months

    Mauricio Kigiela

    Docsales

    Hustler
    Play

    How We Stay Patiently Bootstrapped While Competitors Raise $100m+

    ... and why we're winning

    Michael Cooney

    WhatConverts

    Builder
    Play

    Professional Services Playbook

    ... How we used services to bootstrap our way to $3m in SaaS revenue in 18 months

    Michael Maximoff

    Folderly Inc

    Builder
    Play

    6 Tactics We Used to Go From Bootstrapped to Unicorn

    … and still no gray hair

    Mikita Mikado

    PandaDoc

    Unicorn
    Play

    How we used System-Driven Word of Mouth to Break $30m Revenue

    … without hiring any outbound sales team (and 100% bootstrapped!)

    Muhammad Younas

    Vfairs

    Unicorn
    Play

    How to Turn a $2m Niche Solution Into a $500m+ Brand New Category

    ... turn a niche into a movement

    Nicolas Vandenberghe

    Chili Piper

    Guru
    Play

    How I built a team that was as invested emotionally as me

    ... using profit sharing

    Nina Alag Suri

    X0Pa

    Builder
    Play

    Founder First PE Playbook

    ... Growing from $24m Revenue Bootstrapper to $400m PE Valuation

    Paroon Chadha

    Onboardmeetings

    Unicorn
    Play

    Building Culture, Processes, and Accountability as Remote Team

    ... 9 Ideas / Systems that have worked for us

    Patrick Shaw

    Rapidfunnel

    Builder
    Play

    How We Bootstrapped to $5m in 5 years

    ... leveraging partners

    Pavel Doležal

    Keboola

    Leader
    Play

    Cheat Code: I learned what SaaS to build for dentists by building a $7m agency first

    … the power of an agency first model

    Rajeev Bhatia

    BPKTech

    Hustler
    Play

    How I Raised $60m Then Fumbled a $1b Exit

    … and how you can avoid the same thing.

    Rami Essaid

    Finmark

    Guru
    Play

    My $5k hobby project used 1 to many selling to reach $700k ARR in a year

    … And used 1 to many selling to get there

    Robert Warner

    Ppc Ad Lab

    Hustler
    Play

    We bootstrapped to $60k MRR with no product team

    ... How We Built Our MVP to Virtually Guarantee MRR Fast

    Rory Codrington

    Trust Keith

    Hustler
    Play

    How we acquired a competitor for $40,000

    ... and why we'll never do it again

    Ryan O'Neil

    Curate

    Builder
    Play

    How we got 5,000 on our beta SaaS waitlist

    ... using a community first approach

    Sarah Hawley

    GrowMotely

    Builder
    Play

    How We Bootstrapped to $7.5m in Revenue

    ... and Beat VC Backed Competitors with $400m Raised

    Scott Brandley

    ShopperApproved

    Leader
    Play

    How Vroozi leveraged two internal hackathons last year to add $1M new ARR

    ... how we continuously innovate as a company

    Shaz Khan

    Vroozi

    Leader
    Play

    Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months

    ... without spending money on ads

    Stefan Smulders

    Expandi

    Leader
    Play

    How I hit $5m ARR, kept control using 3 different debt providers

    ... here's what you need to watch out for

    Steve Benson

    Badger Maps

    Leader
    Play

    How to build an A+ team to drive 700% growth

    ... on a shoestring budget

    Steve Pockross

    Verblio

    Guru
    Play

    The $100m Pendo Story

    ... The Crazy Not-Scaleable Stuff We Did At Every Stage

    Todd Olson

    Pendo

    Unicorn
    Play

    How we used a $1 Guarantee to Break $75k MRR

    ... the $1 trial map with Instant CAC Payback

    Travis Chappell

    Guestio

    Hustler
    Play

    How We Hit $30m in ARR Bootstrapped

    ... By Acquiring 5 Companies In 5 Years

    Vivek Bhaskaran

    QuestionPro

    Guru
    Play

    How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year

    ... without spending a dime on advertising.

    Vladimir Blagojevic

    Fullfunnel.Io

    Hustler
    Play

    Unlocking B2B Influencer Marketing

    ... How I used $20k to get over $1M in ARR

    Zack Oates

    Ovation

    Builder
    Play

    9 New Growth Tactics Top Founders Are Using in 2023

    and clear playbooks for you to use.

    Nathan Latka

    Founderpath

    Leader
    Play

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    Bootstrapper Book of the Month

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