Head of Marketing SaaS Salary (2026)

Head of Marketing Salary Overview

$67,068

Bottom 25% Average

Early-stage startups

$115,292

Middle 50% Average

Growth companies

$203,450

Top 25% Average

Late-stage/public companies

Heads of Marketing at SaaS companies lead the entire marketing function, from demand generation to brand strategy. They manage Directors of Marketing, Marketing Managers, Growth Marketers, and Product Marketing Managers. The role typically reports to the Chief Marketing Officer or CEO.

Head of Marketing compensation reflects the role's direct impact on pipeline and revenue. The career path advances to VP of Marketing or Chief Marketing Officer. View all SaaS salary benchmarks.

Detailed Head of Marketing Compensation Breakdown

Percentile Band	Average Base Salary	# of salaries
Top 25%	$203,450	18 salaries
Middle 50%	$115,292	41 salaries
Bottom 25%	$67,068	13 salaries

What Drives Higher Head of Marketing Pay?

Pipeline and revenue attribution track record
Company stage — Series B–D companies value proven go-to-market leaders
Full-funnel ownership from awareness through conversion
Product-led growth (PLG) experience commands a premium

Head of Marketing Compensation Structure

Base salary is the primary component (70–85% of total comp)
Performance bonuses tied to pipeline generation and revenue targets
Equity grants significant at growth-stage companies (0.1–0.5%)
Marketing budget scope influences total compensation package

Frequently Asked Questions

The median SaaS Head of Marketing base salary is $130,000, with a typical range of $86,625–$146,415. The average base is $128,625 across 72 verified salaries. Total compensation including bonuses and equity can push 25–50% above base at growth-stage companies.

At smaller SaaS companies the titles are often equivalent. At larger organizations, VP of Marketing is more senior with broader scope across multiple marketing teams and higher compensation. Head of Marketing typically focuses on execution and team building, while VP of Marketing owns enterprise-wide marketing strategy.

Common progressions include VP of Marketing (broader organizational scope), Chief Marketing Officer (company-wide brand and revenue strategy), or lateral moves into a Director of Marketing role at a larger organization. Some Heads of Marketing transition into general management or CEO roles at marketing-led companies.

Yes. Our data shows a $86,625–$146,415 typical range across 72 salaries. Series B–D companies often pay the highest premiums as they invest heavily in demand generation and brand building to accelerate growth.

Yes. Heads of Marketing with strong demand generation and revenue attribution backgrounds tend to earn 10–20% more than those with primarily brand or communications backgrounds, especially at growth-stage SaaS companies where pipeline generation is the top priority.

Related Salary Benchmarks

Marketing Manager$73K - $98K Marketing Associate$42K - $112K Marketing Specialist$59K - $155K Digital Marketing Associate$3K - $4K Account Executive$60K - $95K Senior Account Executive$66K - $124K

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