Vice President of Marketing Salary Benchmarks

Comprehensive compensation data for Vice President of Marketings at SaaS companies. Based on real salary information from 300+ companies.

Average Base Salary

$144,827

Salaries Analyzed

Typical Range

$132,000–$173,157

SaaS salary benchmarks

SaaS compensation benchmarks

B2B SaaS pay benchmarks

Salary ranges (P25–P75)

Benchmarks are derived from an anonymized dataset.
Pay is annualized to make hourly/monthly and salaried compensation comparable.

Vice President of Marketing Salary Overview

$79,043

Bottom 25% Average

Early-stage startups

$148,929

Middle 50% Average

Growth companies

$191,590

Top 25% Average

Late-stage/public companies

Vice President of Marketings at SaaS companies earn an average of $144,827, with typical salaries ranging from $132,000 to $173,157. Based on 94 real salary data points from SaaS companies.

Detailed Vice President of Marketing Compensation Breakdown

Percentile Band	Average Base Salary	# of salaries
Top 25%	$191,590	27 salaries
Middle 50%	$148,929	45 salaries
Bottom 25%	$79,043	22 salaries

What Drives Higher Vice President of Marketing Pay?

Years of experience and proven track record
Company stage and funding (later stage typically pays more)
Technical expertise and specialization
Location and remote work policies

Vice President of Marketing Compensation Structure

Base salary is primary component
Equity grants common at growth-stage companies
Performance bonuses typically 10-20% of base
Benefits packages vary by company stage

Related Salary Benchmarks

Vice President of Engineering$158K - $205K Vice President of Product$142K - $200K Director of Engineering$160K - $183K Head of Product$150K - $200K Chief Marketing Officer$84K - $225K Principal Software Engineer$129K - $205K

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