Vice President of Marketing Salary Overview
VPs of Marketing at SaaS companies lead the entire marketing organization, owning pipeline generation, brand strategy, and revenue attribution. They manage Directors of Marketing, Heads of Growth, Marketing Managers, and Product Marketing Managers, and report to the Chief Marketing Officer or CEO.
VP of Marketing compensation reflects accountability for pipeline targets and marketing-sourced revenue. The natural career path leads to CMO, especially for those who demonstrate full-funnel ownership. View all SaaS salary benchmarks.
Detailed Vice President of Marketing Compensation Breakdown
Percentile Band | Average Base Salary | # of salaries |
|---|---|---|
| Top 25% | $191,590 | 27 salaries |
| Middle 50% | $148,929 | 45 salaries |
| Bottom 25% | $79,043 | 22 salaries |
What Drives Higher VP of Marketing Pay?
Pipeline and revenue attribution — direct tie to sourced ARR
Company ARR — $50M+ ARR companies pay 25–35% more
Category leadership experience (creating or owning a market category)
PLG vs. sales-led expertise — PLG specialists command premium
VP of Marketing Compensation Structure
Base salary is 70–80% of total cash compensation
Equity grants of 0.1–0.5% at growth-stage companies
Performance bonuses tied to pipeline and revenue targets (15–25%)
Signing bonuses common at growth-stage ($25K–$75K)
