Marketing Manager Salary Overview
Marketing Managers at SaaS companies lead marketing programs and campaigns that drive pipeline, brand awareness, and customer acquisition. They work closely with Growth Marketers on channel strategy, Product Marketing Managers on positioning and messaging, and Marketing Associates on execution. They typically report to a Director of Marketing or Head of Marketing.
Marketing Manager compensation is closely tied to pipeline contribution and measurable revenue impact. The role offers a clear leadership track toward Director of Marketing positions. View all SaaS salary benchmarks.
Detailed Marketing Manager Compensation Breakdown
Percentile Band | Average Base Salary | # of salaries |
|---|---|---|
| Top 25% | $118,032 | 31 salaries |
| Middle 50% | $83,087 | 68 salaries |
| Bottom 25% | $41,946 | 25 salaries |
What Drives Higher Marketing Manager Pay?
Pipeline attribution — demonstrable impact on MQLs and revenue
Channel expertise in high-ROI areas (paid, SEO, ABM, events)
Company stage — growth-stage companies invest heavily in marketing leadership
Campaign ROI track record with quantified pipeline and revenue results
Marketing Manager Compensation Structure
Base salary is 80–90% of total cash compensation
Performance bonuses tied to MQL targets and pipeline contribution (10–20%)
Equity grants standard at growth-stage companies (0.02–0.10%)
Marketing budget responsibility often correlates with higher total comp
