How does Head of Growth compare to VP of Marketing?

Head of Growth is typically more data-driven and cross-functional, sitting between marketing, product, and engineering. VP of Marketing owns the full marketing function including brand, content, and communications. Head of Growth focuses specifically on measurable acquisition, activation, and retention loops. At some companies, Head of Marketing and Head of Growth are peer roles reporting to the same executive.

Head of Growth SaaS Salary (2026) — $145K Avg, 57 Verified

Head of Growth Salary Overview

$78,125

Bottom 25% Average

Early-stage startups

$132,529

Middle 50% Average

Growth companies

$230,000

Top 25% Average

Late-stage/public companies

Heads of Growth at SaaS companies drive growth strategy across acquisition, activation, and retention. They work cross-functionally with Marketing Managers, Growth Marketers, Data Analysts, and Product Managers. The role typically reports to the CEO or Chief Marketing Officer.

Head of Growth compensation reflects the cross-functional nature of the role and its direct impact on revenue metrics. Growth leaders sit at the intersection of marketing, product, and engineering. View all SaaS salary benchmarks.

Detailed Head of Growth Compensation Breakdown

Percentile Band	Average Base Salary	# of salaries
Top 25%	$230,000	15 salaries
Middle 50%	$132,529	28 salaries
Bottom 25%	$78,125	14 salaries

What Drives Higher Head of Growth Pay?

Measurable revenue impact and attribution to growth initiatives
Product-led growth (PLG) expertise with proven self-serve conversion results
Experimentation velocity — running high-volume A/B tests at scale
Technical depth — ability to work directly with engineering on growth systems

Head of Growth Compensation Structure

Base salary is the primary component (65–80% of total comp)
Variable pay tied to growth metrics (MRR growth, activation, retention)
Equity grants significant at startups (0.1–0.5%) where growth is existential
Performance bonuses for exceeding acquisition and expansion targets

Frequently Asked Questions

The median SaaS Head of Growth base salary is $130,000, with a typical range of $100,000–$200,000. The average base is $144,817 across 57 verified salaries. Total compensation including variable pay and equity can push 30–60% above base at high-growth companies.

Head of Growth is typically more data-driven and cross-functional, sitting between marketing, product, and engineering. VP of Marketing owns the full marketing function including brand, content, and communications. Head of Marketing and Head of Growth are sometimes peer roles reporting to the same executive, with Growth focused specifically on measurable acquisition, activation, and retention loops.

Common progressions include VP of Marketing (broader marketing ownership), Chief Marketing Officer (company-wide marketing and brand strategy), or VP of Product at PLG companies. Some Heads of Growth transition into general management or founding roles where their cross-functional experience is an asset.

Yes. Our data shows a $100,000–$200,000 typical range across 57 salaries. Seed to Series B companies often pay premium equity packages, while Series C+ companies offer higher base salaries as growth teams become more established.

Heads of Growth with engineering backgrounds (growth engineering) tend to earn 10–20% more than those from pure marketing backgrounds, especially at PLG and developer-tools companies. Technical growth leaders can directly build experimentation infrastructure, which reduces dependency on engineering teams and accelerates iteration speed.

Related Salary Benchmarks

Marketing Manager$73K - $98K Marketing Associate$42K - $112K Marketing Specialist$59K - $155K Digital Marketing Associate$3K - $4K Account Executive$60K - $95K Senior Account Executive$66K - $124K

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