Growth Marketer Salary Overview
Growth Marketers at SaaS companies run data-driven campaigns and experiments to acquire, activate, and retain users across digital channels. They partner closely with Heads of Growth on strategy, Growth Engineers on tooling and automation, and Data Analysts on performance measurement and attribution.
Growth Marketer compensation reflects the performance-driven nature of the role and the direct tie to revenue and pipeline. The role often advances into Marketing Manager or Head of Marketing. View all SaaS salary benchmarks.
Detailed Growth Marketer Compensation Breakdown
Percentile Band | Average Base Salary | # of salaries |
|---|---|---|
| Top 25% | $200,000 | 25 salaries |
| Middle 50% | $134,016 | 61 salaries |
| Bottom 25% | $19,800 | 5 salaries |
What Drives Higher Growth Marketer Pay?
Proven performance results — CAC reduction, pipeline generated, conversion rate improvements
Multi-channel expertise — paid, SEO, email, lifecycle, and product-led channels
Technical skills — SQL, tracking implementation, and marketing automation
Experience at high-growth PLG or sales-led SaaS companies
Growth Marketer Compensation Structure
Base salary is the primary component (72–82% of total comp)
Performance bonuses tied to pipeline, CAC, and activation metrics
Equity grants common at growth-stage SaaS companies (0.03–0.15%)
Annual bonuses of 10–20% based on growth targets and company performance
