SaaS Salary Benchmarks

Growth Marketer Salary Benchmarks

Compensation data for the Growth Marketer role at US SaaS companies, based on 196 verified salaries.

Updated September 2026
Quartile breakdownAll SaaS roles
Base salary · US SaaS94 salaries
$120,000
Median base salary
Bottom 25% avg$22,714Top 25% avg$200,000
Average base salary
$143,606
Typical range (P25–P75)
$120,000–$200,000
Salaries analyzed94 employee · 102 contractor
196

Hiring for this role? At the median, one Growth Marketer costs $120,000 a year in base salary.

See what your revenue can fund
Overview
94 salaries

Growth Marketer Salary Overview

Bottom 25% AverageAverage of the lowest-paid quarter · 7 salaries
$22,714
Middle 50% AverageAverage of the middle half · 62 salaries
$134,516
Top 25% AverageAverage of the highest-paid quarter · 25 salaries
$200,000

Median Growth Marketer base pay by pay period

Per year
$120,000
Per month
$10,000
Every two weeks
$4,615
Per hour
$57.69
Base-pay equivalents before tax; hourly assumes 2,080 working hours a year.

Growth Marketers at SaaS companies run data-driven campaigns and experiments to acquire, activate, and retain users across digital channels. They partner closely with Heads of Growth on strategy, Growth Engineers on tooling and automation, and Data Analysts on performance measurement and attribution.

Growth Marketer compensation reflects the performance-driven nature of the role and the direct tie to revenue and pipeline. The role often advances into Marketing Manager or Head of Marketing. View all SaaS salary benchmarks.

Quartile bands
Employees · annualized base

Detailed Growth Marketer Compensation Breakdown

Growth Marketer base salary by percentile band
Percentile BandSalary rangeAverage Base Salary# of salaries
Top 25%$200,000 and up$200,00025 salaries
Middle 50%$120,000–$200,000$134,51662 salaries
Bottom 25%Under $120,000$22,7147 salaries
Hiring budget
Base salary · fully loaded

What Does a Growth Marketer Cost to Hire?

Budget for Growth Marketer hires at the 25th percentile, median and 75th percentile of this benchmark, as base salary and as fully loaded cost.

Pay level
Hires
1

One Growth Marketer hire at the median: $120,000 a year in base salary, $150,000–$168,000 fully loaded.

Cost of one hire by pay level
Per hireP25MedianP75
Base salary / year$120,000$120,000$200,000
Base salary / month$10,000$10,000$16,667
Fully loaded / year1.25–1.4× base$150,000–$168,000$150,000–$168,000$250,000–$280,000
Fully loaded / month1.25–1.4× base$12,500–$14,000$12,500–$14,000$20,833–$23,333

Contractor alternative: at the median rate of $72.12/hr, one contractor costs $150,000 a year ($12,500 a month) at 2,080 hours, with no benefits load on top.

Fully loaded adds employer payroll taxes, health and retirement benefits, software seats, and equipment at 1.25–1.4× base salary. That multiplier is a planning rule of thumb applied to this benchmark, not a surveyed cost figure. Commission, bonus, equity, and recruiting fees are not included.

Fund this hire from revenue: see what your ARR qualifies for.

Check your terms
Contractors
Hourly · annualized at 2,080 hrs

Growth Marketer Contractor Rates

Hourly rates for contractors in the Growth Marketer role at SaaS companies, annualized for comparison.

Median Hourly RateMarket rate per hour
$72/hr
Annualized EquivalentBased on 2,080 hrs/year
$150,000
EngagementsVerified contractor engagements
102

Contractor rates are typically higher per hour than employee base salaries — contractors cover their own benefits, taxes, downtime, and admin costs.

Key insights

What Drives Higher Growth Marketer Pay?

  • Proven performance results — CAC reduction, pipeline generated, conversion rate improvements
  • Multi-channel expertise — paid, SEO, email, lifecycle, and product-led channels
  • Technical skills — SQL, tracking implementation, and marketing automation
  • Experience at high-growth PLG or sales-led SaaS companies

Growth Marketer Compensation Structure

  • Base salary is the primary component (72–82% of total comp)
  • Performance bonuses tied to pipeline, CAC, and activation metrics
  • Equity grants common at growth-stage SaaS companies (0.03–0.15%)
  • Annual bonuses of 10–20% based on growth targets and company performance
FAQ
Growth Marketer salary

The median SaaS Growth Marketer base salary is $120,000, with a typical range of $120,000–$200,000. The average base is $143,606 across 94 verified salaries. Total compensation including performance bonuses and equity typically adds 20–35% above base at growth-stage companies.

Growth Marketers and Growth Managers are closely related roles. Growth Managers often carry broader strategic ownership and team responsibilities, earning a slight premium. Growth Marketers tend to focus on channel execution and campaign performance, with compensation comparable or slightly below Growth Managers at the same company stage.

Common progressions include Head of Growth, Marketing Manager, or specialist leadership in paid acquisition or lifecycle marketing. Some also advance into Head of Marketing roles at earlier-stage companies.

Yes, equity is common for Growth Marketers at growth-stage SaaS companies. Typical grants range from 0.03–0.15% depending on seniority. Combined with a median base of $120,000, total compensation at funded startups often exceeds base by 20–35%.

On a median base salary of $120,000, a Growth Marketer at a US SaaS company makes about $10,000 a month, $4,615 every two weeks, or $57.69 an hour over 2,080 working hours a year. The middle half of salaries (25th–75th percentile) works out to $10,000–$16,667 a month. These are base-pay equivalents before tax, and they leave out bonus, commission, and equity.

Expect the lower half of this benchmark. Across 94 verified SaaS Growth Marketer salaries, the 25th percentile is $120,000 and the median is $120,000. A Growth Marketer at a seed or Series A startup, or at a bootstrapped company under roughly $10M ARR, will often land between those two figures. Base pay typically moves toward and past the $200,000 75th percentile as the company adds headcount and ARR. Those stage bands are a rule of thumb applied to this benchmark, not a breakdown by company size, which the dataset does not report.

Budget for more than base salary. On a median base of $120,000, the fully loaded cost of a US Growth Marketer is roughly $150,000–$168,000 per year once employer payroll taxes (~7.65% FICA plus federal and state unemployment), health and retirement benefits, software seats, and equipment are added. That 1.25–1.4x multiplier is a planning rule of thumb applied to the benchmark on this page, not a surveyed cost figure. Commission, bonuses, and equity sit on top where the role carries them. Also budget one-off hiring costs: agency recruiting fees commonly run 15–25% of first-year base, and a new hire takes weeks to months to reach full productivity.

Hiring for this role? See what your revenue qualifies you for.

Check your terms
Keep exploring
Back to All Salary Benchmarks

Related Salary Benchmarks

Founderpath

Ready to benchmark your own company?

Get personalized salary insights and funding options.

Compare your compensation structure with industry benchmarks and discover funding options tailored to your SaaS business. Use our startup compensation benchmarks and SaaS salary benchmarks to make data-driven decisions about your compensation packages and hiring strategy.

Explore Founderpath

Compare your compensation structure with similar SaaS companies at your stage, size, and geography. Use our startup compensation benchmarks and SaaS salary benchmarks to ensure competitive pay that aligns with market rates. Our benchmarking tools provide real-time compensation data to help you make informed decisions.

Salary benchmarks are industry-standard compensation data that help you understand market rates for specific roles. They matter because they ensure you offer competitive compensation packages that attract top talent while maintaining healthy cash flow. Our SaaS salary benchmarks include medians, quartiles, and typical ranges (P25–P75) for accurate comparisons.

Set competitive salaries that attract top talent while maintaining healthy cash flow and runway. Access real compensation data and benchmarking best practices to make informed decisions about your compensation packages. Use compensation benchmarks to determine the right salary range for each role.

Get personalized funding recommendations based on your company metrics and growth trajectory. Our compensation benchmarking tools help you understand how your salary structure impacts your funding options. Investors want to see that your compensation aligns with industry benchmarks.

Monitor cash flow, runway, and key metrics in one dashboard that updates automatically. Use compensation benchmarks to ensure your salary data supports sustainable growth. Benchmarking compensation helps you balance competitive pay with financial sustainability.

Generate professional reports and insights that investors want to see — no manual work required. Show how your compensation benchmarking aligns with industry standards and supports your growth strategy. Demonstrate that you use compensation data to make strategic hiring decisions.