Digital Marketing Associate Salary Overview
Digital Marketing Associates at SaaS companies execute campaigns across paid, organic, email, and social channels, supporting senior marketers with analytics, content, and campaign operations. They work closely with Marketing Managers on campaign delivery, Directors of Marketing on strategy, and Product Marketing Managers on positioning and messaging.
Digital Marketing Associate compensation is typically entry-to-mid level, reflecting structured channel execution and learning responsibilities. The role progresses naturally into Head of Marketing tracks with specialization over time. View all SaaS salary benchmarks.
Detailed Digital Marketing Associate Compensation Breakdown
Percentile Band | Average Base Salary | # of salaries |
|---|---|---|
| Top 25% | $4,971 | 166 salaries |
| Middle 50% | $648 | 367 salaries |
| Bottom 25% | $0 | 0 salaries |
What Drives Higher Digital Marketing Associate Pay?
Multi-channel execution skills — paid search, SEO, email, and social
Analytics proficiency — Google Analytics, attribution modeling, and reporting
SaaS-specific experience — understanding of PLG funnels and SaaS metrics
Track record of measurable campaign performance improvements
Digital Marketing Associate Compensation Structure
Base salary is the primary component (85–92% of total comp)
Performance bonuses tied to pipeline contribution and campaign KPIs
Equity available at early and growth-stage startups (0.01–0.05%)
Annual bonuses of 5–10% based on team and company performance
