SaaS Salary Benchmarks

Brand Coordinator Salary Benchmarks

Compensation data for the Brand Coordinator role at US SaaS companies, based on 178 verified salaries.

Updated September 2026
Quartile breakdownAll SaaS roles
Base salary · US SaaS110 salaries
$150,000
Median base salary
Bottom 25% avg$0Top 25% avg$190,968
Average base salary
$152,818
Typical range (P25–P75)
$120,000–$165,000
Salaries analyzed110 employee · 68 contractor
178

Hiring for this role? At the median, one Brand Coordinator costs $150,000 a year in base salary.

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Overview
110 salaries

Brand Coordinator Salary Overview

Bottom 25% AverageNo salaries in this band in the current sample
—
Middle 50% AverageAverage of the middle half · 79 salaries
$137,848
Top 25% AverageAverage of the highest-paid quarter · 31 salaries
$190,968

Median Brand Coordinator base pay by pay period

Per year
$150,000
Per month
$12,500
Every two weeks
$5,769
Per hour
$72.12
Base-pay equivalents before tax; hourly assumes 2,080 working hours a year.

Brand Coordinators at SaaS companies support brand identity, campaign execution, and creative consistency across all marketing channels. They work closely with Marketing Managers on campaign execution, Marketing Specialists on channel-specific initiatives, and Creative Directors on maintaining brand standards across all touchpoints.

Brand Coordinator compensation reflects an entry-to-mid-level marketing role with room to grow into Director of Marketing or Head of Marketing as brand ownership expands. View all SaaS salary benchmarks.

Quartile bands
Employees · annualized base

Detailed Brand Coordinator Compensation Breakdown

Brand Coordinator base salary by percentile band
Percentile BandSalary rangeAverage Base Salary# of salaries
Top 25%$165,000 and up$190,96831 salaries
Middle 50%$120,000–$165,000$137,84879 salaries
Bottom 25%——0 salaries
Hiring budget
Base salary · fully loaded

What Does a Brand Coordinator Cost to Hire?

Budget for Brand Coordinator hires at the 25th percentile, median and 75th percentile of this benchmark, as base salary and as fully loaded cost.

Pay level
Hires
1

One Brand Coordinator hire at the median: $150,000 a year in base salary, $187,500–$210,000 fully loaded.

Cost of one hire by pay level
Per hireP25MedianP75
Base salary / year$120,000$150,000$165,000
Base salary / month$10,000$12,500$13,750
Fully loaded / year1.25–1.4× base$150,000–$168,000$187,500–$210,000$206,250–$231,000
Fully loaded / month1.25–1.4× base$12,500–$14,000$15,625–$17,500$17,188–$19,250

Contractor alternative: at the median rate of $57.69/hr, one contractor costs $120,000 a year ($10,000 a month) at 2,080 hours, with no benefits load on top.

Fully loaded adds employer payroll taxes, health and retirement benefits, software seats, and equipment at 1.25–1.4× base salary. That multiplier is a planning rule of thumb applied to this benchmark, not a surveyed cost figure. Commission, bonus, equity, and recruiting fees are not included.

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Contractors
Hourly · annualized at 2,080 hrs

Brand Coordinator Contractor Rates

Hourly rates for contractors in the Brand Coordinator role at SaaS companies, annualized for comparison.

Median Hourly RateMarket rate per hour
$58/hr
Annualized EquivalentBased on 2,080 hrs/year
$120,000
EngagementsVerified contractor engagements
68

Contractor rates are typically higher per hour than employee base salaries — contractors cover their own benefits, taxes, downtime, and admin costs.

Key insights

What Drives Higher Brand Coordinator Pay?

  • Experience managing multi-channel brand campaigns independently
  • Proficiency with design tools (Figma, Adobe Creative Suite)
  • Track record of brand consistency at scale
  • Industry vertical — B2B SaaS pays more than SMB-focused companies

Brand Coordinator Compensation Structure

  • Base salary is the primary component (85–95% of total comp)
  • Performance bonuses tied to campaign metrics (5–10% of base)
  • Equity uncommon at this level; may appear at Series B+ startups
  • Marketing tools budget and conference allowances common
FAQ
Brand Coordinator salary

The median SaaS Brand Coordinator base salary is $150,000, with a typical range of $120,000–$165,000. The average base is $152,818 across 110 verified salaries.

Brand Coordinators and Marketing Specialists occupy similar pay bands, though Marketing Specialists with channel expertise can earn slightly more. Brand Coordinators who own end-to-end brand programs at growth-stage companies often close this gap quickly.

Brand Coordinators typically advance to Marketing Manager, Brand Manager, or Creative Director roles. Those with strong data skills may move into growth marketing, while strong visual communicators often grow toward Creative Director.

Equity is uncommon for Brand Coordinators but does appear at early-stage and growth-stage SaaS companies. Where offered, grants are modest. At a median base of $150,000, total compensation is primarily cash-driven.

On a median base salary of $150,000, a Brand Coordinator at a US SaaS company makes about $12,500 a month, $5,769 every two weeks, or $72.12 an hour over 2,080 working hours a year. The middle half of salaries (25th–75th percentile) works out to $10,000–$13,750 a month. These are base-pay equivalents before tax, and they leave out bonus, commission, and equity.

Expect the lower half of this benchmark. Across 110 verified SaaS Brand Coordinator salaries, the 25th percentile is $120,000 and the median is $150,000. A Brand Coordinator at a seed or Series A startup, or at a bootstrapped company under roughly $10M ARR, will often land between those two figures. Base pay typically moves toward and past the $165,000 75th percentile as the company adds headcount and ARR. Those stage bands are a rule of thumb applied to this benchmark, not a breakdown by company size, which the dataset does not report.

Budget for more than base salary. On a median base of $150,000, the fully loaded cost of a US Brand Coordinator is roughly $187,500–$210,000 per year once employer payroll taxes (~7.65% FICA plus federal and state unemployment), health and retirement benefits, software seats, and equipment are added. That 1.25–1.4x multiplier is a planning rule of thumb applied to the benchmark on this page, not a surveyed cost figure. Commission, bonuses, and equity sit on top where the role carries them. Also budget one-off hiring costs: agency recruiting fees commonly run 15–25% of first-year base, and a new hire takes weeks to months to reach full productivity.

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