Brand Coordinator Salary Overview
Brand Coordinators at SaaS companies support brand identity, campaign execution, and creative consistency across all marketing channels. They work closely with Marketing Managers on campaign execution, Marketing Specialists on channel-specific initiatives, and Creative Directors on maintaining brand standards across all touchpoints.
Brand Coordinator compensation reflects an entry-to-mid-level marketing role with room to grow into Director of Marketing or Head of Marketing as brand ownership expands. View all SaaS salary benchmarks.
Detailed Brand Coordinator Compensation Breakdown
Percentile Band | Average Base Salary | # of salaries |
|---|---|---|
| Top 25% | $190,968 | 31 salaries |
| Middle 50% | $137,848 | 79 salaries |
| Bottom 25% | $0 | 0 salaries |
What Drives Higher Brand Coordinator Pay?
Experience managing multi-channel brand campaigns independently
Proficiency with design tools (Figma, Adobe Creative Suite)
Track record of brand consistency at scale
Industry vertical — B2B SaaS pays more than SMB-focused companies
Brand Coordinator Compensation Structure
Base salary is the primary component (85–95% of total comp)
Performance bonuses tied to campaign metrics (5–10% of base)
Equity uncommon at this level; may appear at Series B+ startups
Marketing tools budget and conference allowances common
