Why the data business has strong margins
Adam explains how compiling a reusable dataset can keep costs relatively fixed as the business grows.
Summary ·Watch at 04:48
Founder conversationMaster $20m+
Bootstrapping, Team Growing, & Fast Changes at Retention.Com
A reusable dataset keeps costs near fixed, while organic LinkedIn content and a prelaunch Google Form built the demand
Adam Robinson · Retention.com
Published September 6, 2024About this resource
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What you’ll learn
Adam explains how compiling a reusable dataset can keep costs relatively fixed as the business grows. Adam describes using content and conversations to bring people along on the company’s journey and build relationships that lead to website traffic.
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Building demand through organic LinkedIn content
Adam describes using content and conversations to bring people along on the company’s journey and build relationships that lead to website traffic.
Summary ·Watch at 09:30
Collecting prelaunch leads with a Google Form
Adam and Nathan discuss the simple form behind RB2B’s prelaunch leads and the customer discovery conversations that shaped the launch.
Summary ·Watch at 10:29
Connecting a focused audience to paid conversion
Adam discusses activation, trial-to-paid conversion, and RB2B’s credit-based offer for leads.
Summary ·Watch at 12:23
RB2B revenue growth
“RB2B Revenue Growth Adding $60k MRR Every Month!”
The cost of reckless expansion
“Reckless Expansion in 2023 = Overconfidence”
ICP and churn lesson
“Honing in on our ICP DIDN’T solve our churn problem (much to my surprise) We added a bunch of expensive senior (and junior) people with no processes Got FOMO, started behaving like a VC-backed co, lost bootstrapping roots Lessons Learned from Moving Too Fast: I screwed every THOUGHT I SOLVED CHURN HIRED TOO QUICKLY LOST DISCIPLINE”
LinkedIn content pivot
“Content Pivot Really Worked”
Hook, story, and CTA leads
“Hook + Story + CTA = 1637 Leads”
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Bootstrapping, Team Growing, & Fast Changes at Retention.Com - Slide Deck
Adam Robinson is the Founder & CEO of Retention.com. He's bootstrapped the company to $22m ARR in 4 years. Prior to Retention.com, he bootstrapped and sold Robly Email Marketing for $10m to Private Equity. Adam posts frequently on LinkedIn about his startup journey, and made an 18-episode docuseries last year called "Billion Dollar Challenge".
- Company revenue
- $22M
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Slide text
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18 passages
Retention.com growth context
SaaSOpen, September 2024 Bootstrapping, Team Growing, & Fast Changes at Retention.Com Adam Robinson CEO, Retention.com
Retention.Com ARR Growth
RB2B revenue growth
RB2B Revenue Growth Adding $60k MRR Every Month!
Over the next 20 minutes Is he the King of Linkedin? P&L LAWSUIT TRIAL TO PAID
Profit and loss and expansion lessons
Profit and Loss
Reckless Expansion in 2023 = Overconfidence
Honing in on our ICP DIDN’T solve our churn problem (much to my surprise) We added a bunch of expensive senior (and junior) people with no processes Got FOMO, started behaving like a VC-backed co, lost bootstrapping roots Lessons Learned from Moving Too Fast: I screwed every THOUGHT I SOLVED CHURN HIRED TOO QUICKLY LOST DISCIPLINE
January 2024 (Retention.com)
Lawsuit marketing and transparency
Lawsuit Marketing … and the bigger question about Transparency
Lawsuit Marketing
LinkedIn conversion strategy
Actually Converting on Linkedin
Content Pivot Really Worked
Hook + Story + CTA = 1637 Leads
Strategy Change Due to Linkedin Megaphone
10% conversion is industry leading
Revenue-growth outcomes
Retention.Com ARR Growth
RB2B Revenue Growth
SaaSOpen, September 2024 Thank you! Adam Robinson CEO, Retention.com