Why the data business has strong margins
Adam explains how compiling a reusable dataset can keep costs relatively fixed as the business grows.
Summary ·Watch at 04:48
Master $20m
Bootstrapping, Team Growing, & Fast Changes at Retention.Com
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Created by: Adam Robinson
Last updated: 6th Sep, 2024
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What you’ll learn
Adam explains how compiling a reusable dataset can keep costs relatively fixed as the business grows. Adam describes using content and conversations to bring people along on the company’s journey and build relationships that lead to website traffic.
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Building demand through organic LinkedIn content
Adam describes using content and conversations to bring people along on the company’s journey and build relationships that lead to website traffic.
Summary ·Watch at 09:30
Collecting prelaunch leads with a Google Form
Adam and Nathan discuss the simple form behind RB2B’s prelaunch leads and the customer discovery conversations that shaped the launch.
Summary ·Watch at 10:29
Connecting a focused audience to paid conversion
Adam discusses activation, trial-to-paid conversion, and RB2B’s credit-based offer for leads.
Summary ·Watch at 12:23
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Instructor
Adam Robinson
Adam Robinson is the Founder & CEO of Retention.com. He's bootstrapped the company to $22m ARR in 4 years. Prior to Retention.com, he bootstrapped and sold Robly Email Marketing for $10m to Private Equity. Adam posts frequently on LinkedIn about his startup journey, and made an 18-episode docuseries last year called "Billion Dollar Challenge".
Revenue: $22M
Fast growing SaaS companies offer this course to their employees
Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.
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