How We Built Revenue Orgs That Broke $100M ARR and Why it Won't Work Now!

“the full story of pendo what he's doing now today please help me welcome to the stage Eric bodok from [Applause] [Music] pendo you almost missed that shot iass the trash shot in the corner he almost Miss left hand was my off hand well we're thrilled you're here because we had your partner in crime Todd I guess two years ago and got a great story from him and I said Todd I”

“live there I was a remote founder for a while they were our biggest market for a period of time and that quickly changed but it was like you know it's just funny how that starts like where you get those first customers um and then righ pass them and then uh you know soon Boston New York and then San Francisco and it all kind of started to look like SAS distribution but Pittsburgh was a big market for us huge and now look I don't want to spend the next n9ine minutes grilling Eric on how he's goin”

“going into brand sorry brand yeah there's a lot of money going into brand and we started brand early there's great benefits to brand from a standpoint of like it people start identifying you and they're thinking about the problem and and they reach out to you so it drives a lot of inbounds we did bought a conference bought a conference we branded a color that was something we did early pink you know everyone thought of pendo and pink we'd get people going to conferences we weren't even at and th”

“marketing like in product marketing messaging positioning go to market enable M uh ends up being like in deals right there's a limited number of deals and you want to win all of them right and you're not going to win all of them you're going to lose some of your competition but changing that win rate because you're messaging and positioning well against your competition what is that for pendo who's your biggest competitor at pendo it varied from time to time was generally walkme okay so give me”