Watch Founderpath Fund Real Operators on Camera
24 episodes. Real businesses. Live deals. Watch the conversations between Nathan Latka and brick-and-mortar and CPG operators where capital changes hands on the spot — or doesn’t.
$271M funded to 710+ founders →Episodes filmed
Capital deployed on camera
Live deals closed
Industries covered
How The Deal works
No staged auditions. No pre-negotiated outcomes. Every episode is a real deal between Founderpath and an operator who actually runs the business.
Step 1
Nathan visits the operator
Every episode starts with Nathan Latka flying out to the founder’s storefront, kitchen, or production line to walk the business in person.
Step 2
Operator pitches their numbers
Founders show real revenue, COGS, margins, rent, and growth plans on camera — then make a specific capital ask with a clear use of funds.
Step 3
Deal happens on camera
Founderpath structures the offer live — term loan, revenue financing, or merchant cash advance. Founders accept, counter, or decline before the cameras stop.
Step 4
Capital wires after taping
After the shoot, the operator connects their bank, POS, and accounting data. Founderpath’s AI memo runs underwriting, and capital wires within 48 hours.
All 24 episodes
Every operator we’ve sat down with on camera. Filter by industry or outcome, then click any episode for the full deal breakdown — numbers, structure, and lessons.
Showing 24 of 24 episodes
New Location Buildout
Deal closedSpelled Milk
Michael Goode · $800K revenue · Dallas, TX
$50K to open a second Dallas cereal shop
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Equipment & Renovations
No offer madeAuthentic Exposure Studio
Logan Lepper · $250K revenue · Austin, TX
No offer made — too early to fund
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Menu & Concept Development
Deal closedBRB Coffee
Rony & Youssef Shabo · Inside a 1998 laundromat · Austin, TX
$20K revenue financing for marketing and concept
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Marketing & Customer Acquisition
Deal closedDetail Mavericks ATX
Jacob Sisneroz · $25K projected revenue · Austin, TX
$9K term loan to scale a parking-garage detail business
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Working Capital Smoothing
Deal closedFirehouse Hostel & Lounge
Collin Ballard & Kent Roth · Downtown Austin, TX
$75K bridge to South by Southwest
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New Location Buildout
Deal closedThe Watering Bowl
Leslie Paetschow · $500K revenue · South Austin, TX
$180K SBA down payment for a second dog daycare
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New Location Buildout
Deal closedBathe Austin
Lisa & Danyl Magick · Austin, TX
$50K to expand a luxury bathhouse
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Production Run Scaling
Deal closedWhims Delights
Leanne Viola & Jesse Barron · $1.6M revenue · 800+ retail doors
$300K revolving line for retail load-ins
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Equipment & Renovations
Deal closedTiny Grocer
Stephanie Steele · South Congress + Hyde Park · Austin, TX
$200K for equipment and inventory at a curated grocer
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Menu & Concept Development
No offer madePaws on Chicon
Keith Zeiler & Tim Andrews · 3 Austin stores
No offer made — three locations already self-funded
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New Location Buildout
Founder declinedSwift Fit Events
Lee Ackerley · $650K YTD revenue · Austin, TX
Founder declined the offer on camera
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Inventory Investment
Deal closedAtlas Custom Homes
Rudy Marroquin & Kristin · $18–20M revenue · Austin, TX
$1.8M — the largest deal ever closed on the show
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Refinance Toast Capital
Deal closedCabana Club
Scott Withers · $2.5M revenue · East Austin, TX
$250K MCA refinancing Toast Capital at better terms
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Marketing & Customer Acquisition
Deal closedWork and Woof
Jill Dretzka · $370K revenue · Austin, TX
$10K marketing test for a dog-friendly coworking space
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Debt Consolidation
No offer madeHummingbird Flats
Dharmesh Jawarani & Venkat · Mid-term rentals · Austin, TX
No offer — wrong shape and size for Founderpath
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Equipment & Renovations
Deal closedFortune Teller
Thomas Bailey · East Austin, TX
$50K to upgrade equipment at an East Austin bar
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Working Capital Smoothing
Deal closedCarnivero
Drew Martinez · 1-acre nursery · Austin, TX
$200K to refinance a high-cost debt stack
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New Location Buildout
Deal closedDulce Frida
Francisco & Fernanda Rosales · $175K revenue · Austin, TX
$7,500 to open a storefront for an Italian-ice truck brand
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New Location Buildout
Founder declinedShipley Do-Nuts (Sam’s Store)
Sam · $1.2M revenue · Austin, TX
Founder declined — already self-funded with no debt
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Equipment & Renovations
Deal closedHyperreal Film Club
Jenni Kaye & David McMichael · Austin, TX
$10K to upgrade equipment at a member-led cinema
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Marketing & Customer Acquisition
No offer madeThe Frances Modern Inn
Vicki Faust · $800K revenue · Austin, TX
No offer — Vicki had plenty of capital already
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New Location Buildout
Deal closedGourdough’s Big Fat Donuts
Paula Samford & Ryan Palmer · $800K–$1M per truck · Austin, TX
$15K to redeploy a fleet of donut food trucks
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Ad Spend Expansion
Deal closedTexas Pecan Cakes
Scott McGee · Ghostline shared kitchen · Austin, TX
$40K to scale ad spend and cut packaging costs
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New Location Buildout
Deal closedParker + Scott
Ian & Jess Haisley · $480K revenue · Austin, TX
$150K term loan at 12% to open a second location
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Keep Your Business. Fund Your Growth.
We've deployed $271M to founders. Now we fund brick and mortar.
Deployed
Founders funded
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