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How Shutto Built a $47 Intercity Van Service and Took a $250K Debt Deal

Alberto Salcedo explains how Shutto sells $47 seats between Austin and San Antonio, what each trip costs, and why he took a $250K van-backed loan.

Alberto Salcedo · Shutto

Published July 8, 2026
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What you’ll learn

Nathan Latka visits Alberto Salcedo, founder of Shutto, an Austin-based intercity van service selling $47 one-way seats between Austin and San Antonio. Alberto walks through four vans, $21K of first-year sales, about $19K in April and a $35K monthly burn. Nathan offers a $250K loan repaid at 1.3x over two years, collateralized by two vans, and Alberto accepts.

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Key moments

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Who rides Shutto

“solo female riders, they are like the 70% of our customers right now.”
Watch at 01:49

Influencer test results

“1,000. Okay. So what happened? You spend a thousand. How much money did that make you back? 5 k.”
Watch at 07:23

Share of recurring revenue

“How much of your revenue would you guess is truly recurring? It's people that come back literally every month six or seven times. 83%.”
Watch at 07:56

Cost of one round trip

“$30 each way for gas. So $60 there. And then three hours of Tony's time for one trip there and back times $30 an hour is another $90.”
Watch at 08:43

The $250K offer

“My offer will be $250,000. You pay back over two years. 1.3 x to 250 k.”
Watch at 17:19

Resource files

About the speaker

Alberto Salcedo

Founder · Shutto

Company revenue
$200K

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