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How GameOn! ATX Built a $1.9M Game Show Business and Left Without a Deal

Jakeb White explains how four founders self-funded a game show venue, rebuilt after COVID, and now face halved sales and a weak SEO position.

Jakeb White · GameOn! ATX

Published September 30, 2026
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Jakeb White, co-owner of GameOn! ATX in Austin, explains how four founders self-funded a game show venue, rebuilt after COVID and reached $1.9M in revenue last year, then saw sales fall by half year over year with a second location in Houston. Nathan Latka questions the outsourced marketing and SEO, and ends the visit without an offer, planning to look at SEO with them first.

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Self-funding while holding day jobs

“We self funded it. We all had day jobs, so we're kind of working part time. We just were open on the weekends.”
Watch at 02:51

Word of mouth beat paid marketing

“The word-of-mouth has been easily the best marketing campaign that we've had.”
Watch at 09:55

Houston build-out ate profits

“This was our stamp. It sort of ate all of our profits from our best year.”
Watch at 11:05

Mobile set payback math

“writing a check for 25 ks to get another mobile unit and then having it amortize out where you're doing between 5 and 10 ks per month on that, that's a very fast payback period.”
Watch at 12:56

Why no offer was made

“I don't see a way to cut a check today. So not going to make an offer today.”
Watch at 17:57

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About the speaker

Jakeb White

Co-Owner · GameOn! ATX

Company revenue
$1.9M

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