Viral reel before launch
“first day I opened, I posted a reel the night before that just completely went viral, like 400,000 views.”
Founder conversationBuilder <$5m
How Cowboy Cubans Hit $7K-$8K a Week in Two Months and Took a $15K Deal
A 19-year-old Austin food truck owner explains how daily Instagram reels drove sales and how he would use $15K to add coffee.
Connor Garbo · Cowboy Cubans
Published June 24, 2026About this resource
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What you’ll learn
Connor Garbo, a 19-year-old Austin owner of the Cowboy Cuban food truck, explains how daily Instagram and TikTok reels took him from a $0 first day to $7,000-$8,000 a week within two months. He walks through food costs, his mom's trailer and the Real Mart lot, then Nathan offers $15,000 to add a coffee program, repaid at 1.2x within sixteen months or 1.4x after.
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Why he weighs every portion
“If I wasn't weighing my meat, I won't know how much I'm actually selling.”
Posting a reel every day
“For the first five weeks I was open, I posted a reel every single day.”
Lunch service exposes prep limits
“Just to realize that 15 pounds of pork was only gonna last me one day.”
Nathan's $15K repayment terms
“If you pay me back that $15,000 before sixteen months, after the one month holiday, you only owe 1.2 x the 15,000.”
Resource files
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Video
Connor Garbo
Owner · Cowboy Cubans
- Company revenue
- $336K
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