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The Deal · Local business case study

Swift Fit Events: why the founder declined $100K

Swift Fit Events founder Lee Ackerley declines Nathan Latka’s $100,000 offer at 10% interest with a three-year maturity. He says he will focus on Austin and pursue fundraising himself; the episode ends without an accepted deal. Episode evidence at 12:40

Episode published February 11, 2026 · Case study reviewed October 20, 2026
Business

Lee reports $650K of 2025 sales so far, not a full-year result.

Episode evidence at 5:15
Expansion

Lee estimates a $250K budget per new city.

Episode evidence at 7:47
Outcome

The final $100K offer is declined; earlier structures remain discussion.

Episode evidence at 12:40
Swift Fit Events episode of The Deal with Nathan Latka.Watch the episode →Source: The Deal, Founderpath’s original episode. Founder declined on camera.
What the founder reports

What the founder reports

An events operator, not a SaaS company

Lee describes corporate health and wellness events, team activities and a venue business in Austin. Serving corporate clients does not make those revenues software subscriptions.

Episode evidence at 0:19

Reported 2025 sales to date

Asked what the company has already done in 2025, Lee answers $650K. That is a historical year-to-date statement made during filming, not trailing annual revenue or a current run rate.

Episode evidence at 5:09

Expansion budget, not a completed launch

Lee estimates three hires per city, with salaries of $60K-$80K, and a $250K budget per city. These are his planning estimates, not verified hiring costs or proof of a completed expansion.

Episode evidence at 7:47
The financing decision

The financing decision

Test the proposed repayment source

Lee forecasts at least $300K in first-year Dallas sales. Nathan tests a hypothetical 20% revenue share against that forecast and argues it would recover a $250K investment too slowly. Neither the forecast nor that repayment structure becomes a funded outcome in the recording.

Episode evidence at 9:06

Keep negotiation separate from the final offer

The conversation moves through smaller amounts and fixed-loan alternatives. Lee says he hopes to find mission-aligned capital at 3%-5%. The episode does not establish that he had secured financing at those rates.

Episode evidence at 10:01

A founder can reject the final proposal

Nathan’s closing offer is $100K, paid back over three years, at 10% interest. Lee declines. The recording does not specify repayment cadence or an all-in APR, and it does not support presenting the proposal as a closed transaction.

Episode evidence at 12:40

“Nathan, we do not have a deal.”

Lee Ackerley, Founder, Swift Fit Events. Watch at 12:52
Episode questions

Questions about Swift Fit Events

Did Swift Fit Events receive funding in this episode?

The episode ends with Lee declining the final offer. It does not show an accepted or funded transaction.

Episode evidence at 12:40
What was the final offer?

Nathan offers $100,000 at 10% interest, with a three-year maturity. The episode does not specify a complete repayment schedule or all-in APR.

Episode evidence at 12:40
Was $650K the company’s annual recurring revenue?

No. Lee reports $650K of 2025 sales already made at filming. The business provides events and related services, and that figure is not presented as SaaS ARR.

Episode evidence at 5:09
Was the proposed $250K city expansion funded?

No funded expansion is established by the recording. The $250K per city budget and Dallas revenue forecast are part of the discussion before the final, smaller offer is declined.

Episode evidence at 8:08
What does Lee say he will do next?

After declining, Lee says he will focus on quality in Austin and try to fundraise himself. That is his stated intention at filming, not evidence of a later fundraising result.

Episode evidence at 12:52
Sources and method

A record of the conversation

Source: Founderpath’s original episode of The Deal, published February 11, 2026. Reviewed October 20, 2026 against the recording’s automatic captions. Revenue, costs and plans are attributed to the speakers at filming, rather than independently audited or current business results. Offer terms describe this episode, not current product pricing. The recording alone does not verify signed documents, cash disbursement or later performance.

This case concerns a local services business. Software founders should evaluate their own recurring-revenue model and financing terms separately.