Founder conversationBuilder <$5m

How Cranky Granny's Built a $756K Cinnamon Roll Business and Took a $150K Deal

Founder Sianni Dean explains her costs, social media growth and Toast Capital loan, then agrees a $150K deal with Nathan Latka to open a third store.

Sianni Dean · Cranky Granny's

Published August 12, 2026

Watch the full conversation

About this resource

Explore the lesson. Sign in to access the resource library.

What you’ll learn

Nathan Latka visits Sianni Dean, founder of Cranky Granny's Sweet Rolls in the Austin area, who grew a cinnamon roll concept she started at 14 into two Texas shops and about $756K in sales last year. She walks through her unit costs, the $85K build-out of her newest store and her Toast Capital loan, then agrees with Nathan to a $150K deal repaid over 24 months at 1.4x to fund a third location.

Read the source passages

Key moments

Find the ideas you need and go straight to the source.

Card processing fees hurt most

“4.5% off of every single time a customer is coming to shop with you. That's a lot.”

Watch at 03:05

Cost per cinnamon roll

“So for the cinnamon roll and packaging, we're looking at about $1.75. Now once we have to take in consideration labor and things of that nature too, we're looking at about $2.75.”

Watch at 04:44

Build-out cost overrun

“It did cost me probably about a good $60,000 at first. That's I what thought it was going to cost. Then that quickly turned into about a good $85,000”

Watch at 06:28