Impact of the first sales hire
“But yeah, adding this level just increase our AC by three X by just hiring a first salespeople in the company.”
Founder conversation
How Allo Reached 5,000 Customers by Adding Sales to a Self-Serve Phone System
Jeremy Goillot explains how Allo moved from solo self-serve users to small teams with a demo-led sales motion, paid search, SEO and LinkedIn.
Jeremy Goillot · Allo
Published April 1, 2026About this resource
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What you’ll learn
Jeremy Goillot, founder and CEO of The Mobile First Company, explains how Allo, an AI phone system for small teams, reached about 5,000 customers. He covers adding a demo-led sales motion to self-serve, acquisition through search, SEO and LinkedIn, and his goal of finishing 2026 at $10M revenue.
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Search traffic in a replacement category
“So I will say above 30% is coming from keyword on Google. So we are in a replacement category.”
Optimizing for whales, not CAC
“And so today, I know my whales is above like two k or three k a year on my product in term of ACV. So I don't really care about the CAC for those people”
Five calls as the activation metric
“Every people did more than five calls using my product, never churn, But most of them still struggling to do these five calls.”
Pitching operators before VCs
“I talk about 70 people, like 30 of them decided to invest in the company.”
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Jeremy Goillot
Founder & CEO · Allo
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