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How Surfe Grew to $15M ARR With CRM Partnerships and an Enrichment API

David Chevalier explains how Surfe went from a Chrome extension to 10,000 paying customers through HubSpot and Pipedrive partnerships and a waterfall data enrichment API.

David Chevalier · Surfe

Published August 4, 2026
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What you’ll learn

David Chevalier, co-founder and CEO of Surfe (formerly Leadjet), explains how the CRM and LinkedIn tool reached roughly $15M of ARR with more than 10,000 paying customers. He covers early growth through HubSpot and Pipedrive partnerships and marketplaces, a $10M funding history, and a waterfall enrichment API whose usage, credits and MCP now make up about a third of revenue.

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Targeting partners' North Star metric

“we looked at our partners like HubSpot and Pipedrive and why are they growing, what is their North Star metric, let's say. And then we try to find a product angle how we can improve that North Star metric.”
Watch at 04:51

Number one in CRM marketplaces

“HubSpot Marketplace, Pipedrive Marketplaces, we are the number one apps here.”
Watch at 06:33

Third beside ZoomInfo and Apollo

“We are now one of the partners of HubSpot's prospecting agent next to ZoomInfo and Apollo, which are massive brands.”
Watch at 08:47

API, credits and MCP revenue share

“It's now roughly a third, and that combines API, that combines credits in product, and recently, MCP.”
Watch at 13:46

Largest customers by contract size

“we have now a good amount of customers who are above 100 k and another customer which is also shy of 1,000,000.”
Watch at 15:49

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About the speaker

David Chevalier

Co-founder & CEO · Surfe

Company revenue
$15M

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