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How Swipeby Reached $3.5M ARR Selling AI Marketing Door to Door

Carl Turner explains why Swipeby sells exclusively door to door, pays reps mostly on commission and gives away websites and online ordering for free.

Carl Turner · Swipeby

Published September 1, 2026

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What you’ll learn

Carl Turner, founder and CEO of Swipeby, explains how his AI marketing department for restaurants and other Main Street businesses reached about $3.5M in ARR by selling exclusively door to door. He covers commission-heavy rep pay, his switch from Stripe loans to a $450,000 Founderpath deal, and how he weighs VC term sheets and secondary sales.

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400% year over year growth

“we are at, like, 400% year over year. It's actually accelerating.”

Watch at 04:53

Why Stripe repayment hurt

“with our insane amount of growth we have been paying Stripe loans back within three months the full loan”

Watch at 09:31

Free software, paid AI layer

“we do free websites, free online ordering, free loyalty and rewards, where there is other companies where that's their bread and butter. And we can come in and cut them out entirely. And we then monetize with the AI layer on top.”

Watch at 11:45