One-time payment mistake
“And the mistake I made in the beginning was that I didn't go with a monthly recurring plan, a a subscription model. I I went with a one time payment plan.”
Founder conversationBuilder <$5m
How StandOut CV Hit 18M Visitors and £1M Revenue With SEO and Link Building
Andrew Fennell explains how he grew a CV builder through SEO, subscription pricing and link building, and why he now wants to sell it.
Andrew Fennell · StandOut CV
Published December 24, 2025About this resource
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What you’ll learn
Andrew Fennell, founder of StandOut CV, explains how he grew his CV builder to 18 million visitors and over £1 million in revenue, mainly through SEO. He covers the switch from one-time payments to a subscription, linkable assets and digital PR for backlinks, the limits of programmatic SEO and his plan to sell the business.
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Cancellation survey drives roadmap
“And then every month, we would review that, and we would pick the most the most popular feature requests and add them, and that just helped us to to keep people on board for longer over time.”
Linkable asset stats page
“we gather these stats from really reputable sources all across across across the Internet, and we put them all in one place. Then we titled it something like job interview stats because that... That's the kind of thing that journalists are looking for.”
Features ChatGPT cannot give
“So we're finding that if you... If you're putting things onto your site that people can't get in ChatGPT now, that that's helping drive clicks through”
Programmatic SEO warning
“So programmatic SEO is good, but you have to keep an eye on it. You have to make sure the content is still quality.”
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Andrew Fennell
Founder · StandOut CV
- Company revenue
- $360K
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