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How Qobra Grew Sales Commission Software to 250 Customers and $8M

Antoine Fort explains how he started Qobra in 2020, priced the first customers, funded growth and is adding AI agents.

Antoine Fort · Qobra

Published September 29, 2026
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What you’ll learn

Antoine Fort, co-founder and CEO of Qobra, explains how he launched the sales compensation platform in 2020 and grew it to more than 250 customers. He covers the first customers and the $100K angel round, later seed and Series A funding, paid ads and events, and the AI agents Qobra is building.

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Key moments

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First round from angels

“So it was 100 k, very small rounds, with seven business angels.”
Watch at 03:14

Pricing the first ten customers

“For our first 10 customers, let's just split that in two.”
Watch at 03:34

Linking revenue to LinkedIn ads

“It is very hard indeed to link revenue to a marketing source, especially LinkedIn since it's, you know, top of funnel.”
Watch at 06:11

Where AI replaces sales reps

“Products that have very fast sales cycles where just, you know, a one call close, AI will replace sales rep.”
Watch at 13:01

Why G2 reviews drive traffic

“G two has very strong authority on SEO and geo. So having lots of reviews and being highly ranked like we are is really driving lots of traffic.”
Watch at 15:55

Resource files

About the speaker

Antoine Fort

Co-founder & CEO · Qobra

Company revenue
$8M

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