How Cal AI Passed $10M in 2025 Revenue With Onboarding Tests and 250 Influencers

“But we saw an increase in conversion rate. And the hypothesis there, which is pretty confirmed, a lot of other people see this, is just that the user invests more time.”

“I'd say into the trial, it's about 25%... Twenty to twenty five will convert either to paying right away or into a trial.”

“We have about 250 influencers right now on retainer that are just posting, integrating us into their content monthly.”

“That would be the dream, but the reality is that there's too much competition out here with the brands and they want to be guaranteed a payment. And if we're not gonna do it, another brand will.”

“So my goal right now for the company is let's bring someone on whose only job is just paywall experiments.”