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How Didomi Grew Consent Management to $40M-$60M ARR Through PE and M&A

Raphaël Boukris explains how Didomi prices by monthly unique visitors, raised venture and private equity money, and used acquisitions to cross-sell.

Raphaël Boukris · Didomi

Published August 25, 2026
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What you’ll learn

Raphaël Boukris, co-founder and chief revenue officer of Didomi, explains how the consent management company serves large publishers, with about 2% of global web traffic going through its SDK. He covers pricing by monthly unique visitors, why enterprise deals still need sales, the Addingwell acquisition, the move from venture capital to Marlin as majority investor, and a combined revenue range of $40M-$60M.

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Key moments

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Share of global web traffic

“more or less 2% of the global web traffic is going through our SDK”
Watch at 01:55

Why enterprise deals need sales

“I don't really believe that you can, you know, pay hundreds of thousands of euros ARR without talking to a sales.”
Watch at 04:09

Finding acquisition targets

“what you should do as a founder is you just need to ask your customers and your partners, what are the best tools that you are using or that can make sense to complement our offer?”
Watch at 05:36

What private equity wants

“just want you to be efficient, so rule of 40. If you grew by 40%, you can be break even.”
Watch at 11:15

Staying capital efficient after Series B

“we are not gamblers with the company, with people's lives. So we didn't want to be in a situation when we had to raise.”
Watch at 12:16

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About the speaker

Raphaël Boukris

Co-Founder & Chief Revenue Officer · Didomi

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