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Founder conversationUnicorn $50m+

How Tive Grew From a $19.99 Truck Tracker to a $100M Run Rate

Krenar Komoni explains how Tive found product-price fit with a $29 single-use tracker, grew through cold calling and expansion, and nearly ran out of money twice on the way to a $100M booked run rate.

Krenar Komoni · Tive

Published June 11, 2026
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What you’ll learn

Krenar Komoni, founder and CEO of Tive, explains how a GPS tracker he built for his father-in-law's trucks became a shipment-tracking IoT and SaaS business with a $100M booked annual run rate. He covers cutting tracker cost to find product-price fit, cold calling with SDRs, land-and-expand growth and near-failures funding the company, then lays out his vision of AI agents running autonomous supply chains.

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Key moments

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Revenue history to $100M

“We'll do 100 this year. 67,000,000 last year. 45 in 2024. 29,000,000 in 2023 revenue.”

Product market price fit lesson

“it's not all about product market fit. It's product market price fit.”

Why SDRs are the heartbeat

“I learned that SDRs or BDRs, whatever you wanna call, that frontline, that spear is actually the heartbeat of the company.”

Layoffs after a $3M seed

“And then we almost ran out of money in 2018, and that's where I had to lay off. We went from, like, 16 people down to six or... Yeah, six or seven people.”

Agents and autonomous supply chain

“after Opus came out in February, it's real. There is no doubt about that anymore.”

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About the speaker

Krenar Komoni

Founder & CEO · Tive

Company revenue
$100M