Growth

Google Ads strategy for SaaS in four steps: set a target CAC, work out the break-even cost per click, bid on high-intent keywords, then track conversions to paid accounts and scale what pays back
Growth

Google Ads Strategy for SaaS: Turn $1K into $5K Daily Revenue

Learn how Monday.com used google advertising to drive $5M ARR and scale fast.

October 16, 2025 • 14 min read
Free tool marketing connects a buyer's task to a useful free result, then offers a relevant paid next step.
Growth

Free Tool Marketing: 23 Lead Magnet Examples for SaaS

Explore 23 free-tool lead magnet ideas, verified founder examples and a worked funnel for measuring acquisition cost.

October 16, 2025 • 11 min read
How a free report turns readers into leads: answer a question buyers ask with data nobody else has, offer it behind a short form or on an open page, promote and refresh it, then follow up on the report's topic
Growth

Free Report Marketing: 29 Tactics That Generated 1,582 Free Leads

Learn how OpenView used free reports to drive 50K leads and scale fast.

October 16, 2025 • 15 min read
What is a founder brand: the founder's story, expertise and point of view, shared on one or two channels on a schedule, builds trust with buyers, hires and investors
Growth

Founder Brand Strategy: 40 Secrets CEOs Used to Build Authority

Learn how Nathan Latka used founder brand to drive $250M fund and scale fast.

October 16, 2025 • 15 min read
How to grow a business with a Facebook group: build it around your customers' problem rather than your product, set rules and up to 3 membership questions, welcome members and post daily, use Facebook's admin tools, then convert members with their permission
Growth

Facebook Group Marketing: 36 Tactics to Build a 30K+ Community

Learn how Basecamp used book to drive 1M readers and scale fast.

October 16, 2025 • 18 min read
How to build a community in five steps: define the purpose, pick one platform, seed it by hand, run a weekly rhythm and measure participation, then grow through member invitations
Growth

Community Building Strategy: 21 Ways to Attract Your First 1,000 Members

Learn how Loom used community to drive 1M users and scale fast.

October 16, 2025 • 14 min read
Cold outreach strategy in five steps: pick a narrow ideal customer profile, build a verified list, write to a trigger, follow up, then measure replies and iterate
Growth

Cold Outreach Strategy: 26 Proven Playbooks to Build a $5M Pipeline

Learn how Apollo.io used cold outreach to drive $5M pipeline and scale fast.

October 16, 2025 • 17 min read
How to structure a B2B cold call: research before dialing, then open with your name and reason, pitch, qualify, handle the objection and book a time; the goal is a meeting, not a sale
Growth

Cold Calling Scripts & Playbook: 38 Techniques That Close Deals

Learn how Outreach used cold calling to drive $2M ARR and scale fast.

October 16, 2025 • 20 min read
What is SaaS affiliate marketing: an affiliate shares a unique tracked link, a referred visitor becomes a paying customer, and the affiliate earns a commission, often recurring for as long as the customer pays
Growth

SaaS Affiliate Marketing: 31 Tactics to Build a $1M Referral Program

Learn how ClickFunnels used affiliates to drive $100M ARR and scale fast.

October 16, 2025 • 17 min read
A B2B content strategy in six steps: set one goal, pick buyer problems, create what only you know, publish steadily, earn links and measure revenue, then set the next goal.
Growth

B2B Content Strategy: 20 Blog Playbooks for Millions of Visitors

Learn how Ahrefs used blog content to drive $40M ARR and scale fast.

October 16, 2025 • 13 min read
App marketplace strategy in five steps: build the integration, pass the platform's review, rank the listing in marketplace search, earn reviews, then co-sell with the platform, on Salesforce, HubSpot, Shopify, Atlassian and Slack
Growth

App Marketplace Strategy: 30 Playbooks for AppExchange & HubSpot Growth

Learn how Conga used app exchanges to drive 5x enterprise deals and scale fast.

October 16, 2025 • 16 min read
What is account-based marketing: lead generation narrows many leads down to a few customers, while ABM starts from named accounts, reaches their buying committee and wins and expands them
Growth

Account-Based Marketing (ABM): 30 Playbooks for Landing Enterprise Deals

Learn how Gong used account based marketing to drive $10M enterprise deals and scale fast.

October 16, 2025 • 15 min read