Growth

SaaS pricing page examples: each plan on a pricing page answers six buyer questions, its billing unit, who it is for, the upgrade trigger, the usage or feature limit, a total cost cue and the next action, from start free to talk to sales

SaaS Pricing Page Examples: 7 Current Pages Compared

A good SaaS pricing page shows each plan’s price and billing unit, who the plan is for, the limit that…

February 14, 2023 • 15 min read
Eight steps in a SaaS SEO strategy, from goal and buyer through keywords, technical fixes, page planning, content, on-page work and links to measurement.

SaaS SEO Implementation: Step-by-Step Strategy for Startups

Implement a SaaS SEO strategy in eight steps: define your buyer and business goal, research keywords, fix technical issues, map…

December 27, 2022 • 15 min read
SaaS founder advice in order: know your runway and burn, focus on one ideal customer, keep customers before buying more, price on value, then hire in sequence.

SaaS Founder Advice: Strategic Insights for Scaling Your Startup

2022 brought significant challenges – from rising interest rates to political turmoil and significant market contractions. SaaS was not immune. Valuations continue to decline significantly, leaving the venture capital market sidelined for now. Though the impact to Bootstrapped SaaS companies has been less noticeable. Focusing on capital efficiency puts them in a strong, albeit not guaranteed, position. Expect more uncertainty in 2023. Founders should operate as though capital markets will remain closed and there will be a reduction in demand for software. Maximize your company's ability to survive by avoiding these mistakes as you finish 2023 planning.

December 12, 2022 • 9 min read
How to calculate SaaS growth rate: ARR added ($1.8M this year minus $1.2M last year, or $0.6M) divided by last year's ARR of $1.2M gives 50% year-over-year growth; the median private B2B SaaS company grew 22% in 2025

SaaS Growth Rate: Proven Tactics to Accelerate Your Business

SaaS growth rate is the percentage change in a software company’s recurring revenue over a period, usually annual recurring revenue…

December 5, 2022 • 14 min read
A SaaS sales strategy in four parts: the ideal customer profile, a sales motion that fits the price, pipeline stages and payback metrics, then retention and expansion

SaaS Sales Strategy: Build a Repeatable Process That Scales

A SaaS sales strategy is your plan for how a software company finds, wins and keeps subscription customers: who you…

November 22, 2022 • 18 min read
A B2B SaaS marketing strategy in five parts: ideal customer profile, positioning, buying motion, channels and measurement, with payback and churn used to refine who you target.

B2B SaaS Marketing Strategy: Complete Guide & Best Practices

A B2B SaaS marketing strategy is the plan a software company that sells to businesses uses to attract, convert and…

November 3, 2022 • 15 min read
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12 SaaS Growth Ideas from Founders Making $1K/Day

Insights From Over 500 SaaS Founders On How They Hit $30k MRR In less than an hour you’ll learn: Fastest…

October 7, 2022 • 2 min read
A SaaS landing page connects a clear promise, product demonstration, customer proof, benefits and one low friction action.

SaaS Landing Page Design: Examples That Convert (With Templates)

What does a well-designed SaaS landing page look like? And how do you go about building one?

June 9, 2022 • 15 min read