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Debt Covenants for SaaS Founders: How They Work and What to Check
A debt covenant is a promise your company makes in a financing agreement, such as keeping a financial metric above a stated level, sending reports, or getting consent before taking…
Recent Articles
SaaS Sales Strategy: Build a Repeatable Process That Scales
A SaaS sales strategy is your plan for how a software company finds, wins and keeps subscription customers: who you…
B2B SaaS: What It Is, Top Examples, and How to Build One
B2B SaaS (business-to-business software as a service) is cloud software that a vendor hosts and sells to other companies, not…
B2B SaaS Marketing Strategy: Complete Guide & Best Practices
Marketing a B2B SaaS product is hard. Many of the rules and tricks used to sell physical products can’t be…
SaaS KPIs & Metrics Every Company Should Track
SaaS KPIs are the key performance indicators a software-as-a-service company uses to track recurring revenue growth, customer retention, unit economics…
Creating a Foolproof SaaS Business Plan w/ Examples
A SaaS business plan is a document that describes a software-as-a-service company’s product, target customers, subscription pricing, go-to-market strategy, team…
12 SaaS Growth Ideas from Founders Making $1K/Day
Insights From Over 500 SaaS Founders On How They Hit $30k MRR In less than an hour you’ll learn: Fastest…
Founderpath Acquires Event Company SaaSOpen, Tickets Sell Out in 43 Minutes
Founderpath is announcing today that we’ve acquired event company SaaSOpen and plan to invest heavily to continue strengthening its position as the premier SaaS event for 1,000+ SaaS leaders each spring in NYC.
SaaS Multiples & Valuation Guide for Founders
A SaaS multiple is the number a buyer or investor multiplies a software company’s annual recurring revenue (ARR), revenue or…
Non-Dilutive Funding: 8 SaaS Financing Options Compared
Every SaaS founder faces the same tension: you need capital to grow, but raising it often means giving up ownership.…
Unsecured Business Startup Loans: What Are the Best Options?
An unsecured business startup loan is financing that isn’t backed by a specific asset such as property or equipment: the…
Early-Stage Funding Options: 9 Ways to Finance Your Startup
The main startup funding options are bootstrapping, friends and family, angel investors, accelerators, venture capital, grants, crowdfunding, loans and revenue-based…
Early Stage Startup Financing: 7 Options Before Series A
Securing early-stage financing can be the difference between your startup getting off the ground or remaining nothing more than an…