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SaaS CEO Webinar: 3 Growth Frameworks and Omnisend, Odoo and Bynder Case Studies

Nathan Latka and guest Kyle Poyar walk through target-account marketing, monument marketing and a valuation checklist, then break down affiliate, open-source and SEO growth case studies.

Nathan Latka · Founderpath

Published November 4, 2024
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What you’ll learn

Nathan Latka hosts a Founderpath webinar on growth frameworks for SaaS founders. Kyle Poyar of Growth Unhinged explains target-account marketing, Nathan presents monument marketing and a data, story and process valuation framework, and the session closes with reporting tips and case studies on Omnisend, Odoo and Bynder.

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Key moments

Find the ideas you need and go straight to the source.

How big a target list is

“If they're low enterprise or mid market focused, they've got maybe a couple thousand, 5,000 accounts. If they're SMB focused, you gotta go with a much larger audience and go with more automation. So probably, 20,000 plus.”
Watch at 07:45

Monuments build company-value assets

“Monuments build the assets. And the assets are where your company's value sits because you use the assets to drive software customers.”
Watch at 14:58

Run a tight sale process

“The way to get the highest valuation is by writing a very tight process and driving FOMO.”
Watch at 19:59

Offer rose 65% in process

“on average, from the initial offer that I've had to the final deal increased about 65%.”
Watch at 23:02

Odoo's low R&D share

“he's spending 6% of his revenue on engineers.”
Watch at 49:15

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About the speaker
Nathan Latka

Nathan Latka

Founder & CEO · Founderpath

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Nathan Latka was 19 when he hit $1m in ARR at his first SaaS company (Heyo.com). Shortly after, VC's made an offer to buy 20% of his company for $2m ($10m valuation). Latka accepted .... and then reality hit.

His company got an acquisition offer for $6.5m which his new VC's blocked. He quickly learned: Selling equity to VC's reduces your options. Why does everyone celebrate raising VC?

Eventually, he exited the company in 2015 and launched a podcast (google Latka Podcast) which features a new SaaS CEO every day. He has interviewed 3,584 of the worlds top SaaS founders over the last 5 years.

Today, he helps founders raise non-dilutive capital out of his $150m fund at Founderpath. To date, 200 founders have taken $100m in capital. The firm will deploy $250m this year.

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