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How to Add $1M in SaaS Revenue: Compare Pages, Free Tools, Virality and Usage Pricing

Nathan Latka walks software CEOs through nine case studies, from ClickUp compare pages to Clay's usage-based pricing, in a December 2024 webinar.

Nathan Latka

Published December 15, 2024
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What you’ll learn

Nathan Latka hosts a Founderpath webinar for software CEOs on adding $1M in revenue quickly, going viral without a viral product and what to expect in 2025. He covers ClickUp compare pages, ClickFunnels free tools, digital events, PandaDoc and ConvertKit virality, affiliate programs, Cast Magic and Clay's usage-based pricing.

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Key moments

Find the ideas you need and go straight to the source.

Compare page button copy

“You wanna make the button actually say the biggest reason you win. If you're cheaper, say compare prices. If you're faster, say compare speed.”
Watch at 18:06

Free tools for under $250

“You can execute this free tool strategy for under $250 per free tool.”
Watch at 21:48

One event, two years of content

“hosting a digital event basically creates all the content you need for the next two years.”
Watch at 28:40

Cycle time beats viral coefficient

“It is much better when a new user signs up for your platform to get them to invite someone else fast. One person fast versus 10 people slow.”
Watch at 34:32

Pricing on output in 2025

“The winners in 2025 are gonna kill the first two axes and be all in on the last. Just pure utility based output based pricing.”
Watch at 53:56

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About the speaker
Nathan Latka

Nathan Latka

Founder & CEO

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Nathan Latka was 19 when he hit $1m in ARR at his first SaaS company (Heyo.com). Shortly after, VC's made an offer to buy 20% of his company for $2m ($10m valuation). Latka accepted .... and then reality hit.

His company got an acquisition offer for $6.5m which his new VC's blocked. He quickly learned: Selling equity to VC's reduces your options. Why does everyone celebrate raising VC?

Eventually, he exited the company in 2015 and launched a podcast (google Latka Podcast) which features a new SaaS CEO every day. He has interviewed 3,584 of the worlds top SaaS founders over the last 5 years.

Today, he helps founders raise non-dilutive capital out of his $150m fund at Founderpath. To date, 200 founders have taken $100m in capital. The firm will deploy $250m this year.

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