SaaS Magazine Strategy: 35 Examples of Print Marketing That Scales

To launch a magazine as a marketing channel for a SaaS or B2B company, pick one reader (usually the buyers on your target account list) and an editorial angle they can’t get anywhere else, choose a format and frequency you can keep up (print, digital or both, often quarterly), budget for writing, design, printing and postage, mail it to that list, and measure it by the meetings and pipeline those accounts create. Companies that keep a magazine going for years, like John Deere with The Furrow since 1895, run it as a publication readers want first and a sales tool second.

Key Takeaways

• John Deere has published The Furrow since 1895, and its US site listed a September 2026 issue when we checked in October 2026.
• Mailing an 8 ounce magazine one copy at a time by First-Class Mail costs $3.72, against about $1.03 a copy by USPS Marketing Mail 5-digit automation flats, per USPS Notice 123 effective October 4, 2026.
• USPS Marketing Mail needs at least 200 pieces or 50 pounds per mailing and a $390 annual mailing fee, per the USPS Domestic Mail Manual and Notice 123 in October 2026.
• Sendoso, a gifting platform, launched UNBOXED, a free quarterly print magazine for go to market leaders, on October 29, 2026, per its press release.
• Stripe’s engineering magazine Increment has published nothing since Issue 19, November 2021, so plan the budget and the editor before the first issue.

What Is a SaaS or B2B Brand Magazine?

A brand magazine is a periodical a company publishes for its customers and prospects: designed issues of long articles, interviews and data, sent on a schedule, in print, online or both. It differs from a newsletter in rhythm and depth. A newsletter is a short email sent often; a magazine is fewer, longer, designed issues that people keep on a desk. If the newsletter is what you need, our guide to growing a newsletter covers it.

The phrase SaaS magazine also covers magazines about the software business, such as SaaS Mag in the examples below and Latka Magazine, which Founderpath’s CEO Nathan Latka has printed for SaaS founders.

How to Launch a Magazine for Your SaaS Company in 7 Steps

1. Pick the reader and an angle only you have

Write for one reader: the job title on your target account list. Then pick an angle that reader can’t get from trade press, usually something you own, such as product data, customer interviews or benchmarks. Latka Magazine, the print magazine of Founderpath’s CEO Nathan Latka, is built on the revenue interviews he runs:

I interview the founders in the upper left. I get it in this Excel file. And I do deep research on the biggest, fastest growing companies and do 10 to 15 page case studies in Latka magazine.

Nathan Latka, Founderpath, SaaS CEO webinar, November 2024

2. Choose the format and frequency

Print reaches a desk and gets kept; digital is cheaper to send and easy to track; most programs now do both. Pick a frequency you can sustain with the team you have. Among the examples below, monthly and quarterly are the two common rhythms.

Format	Main cost	Strength	Example
Print, mailed	Printing plus postage per copy	Lands on the buyer’s desk and stays there	Porsche’s Christophorus, four times a year
Print, handed out	Printing only	No mailing list needed; reaches people at events or stores	Costco Connection at Costco warehouses
Digital edition	Design and hosting	Cheap to send, searchable, shows who read what	First Round Review, online
Print and digital	Both	Print for key accounts, a link for everyone else	Mercury’s Meridian

3. Plan the editorial and the design

Plan the issue before you write it: a lead story, two or three features, a data page and recurring sections readers learn to look for. Microsoft’s Signal, for example, runs features, profiles, a spotlight and a by the numbers page, and its first issue was 120 pages on AI. Latka Magazine ran 56 pages plus the cover, perfect bound, according to a 2020 case study by its then printer Smartpress. Name an editor who owns the calendar: a magazine with no owner is the first channel to slip.

4. Budget the printing

Printers quote per job, so get quotes from several. Price rises with page count, trim size, paper weight, binding (perfect bound costs more than saddle stitched) and falls per copy as quantity rises. Latka went further and brought printing in house:

A magazine is another form of a monument. … They can pump out 10,000 magazines per day. We ship them once per month.

Nathan Latka, Founderpath, on printing Latka Magazine in Michigan, SaaS CEO webinar, November 2024

Watch the full webinar on our resource page.

5. Budget the postage

Postage is usually the largest cost per copy after printing, and the mail class decides it. USPS Marketing Mail is the cheap class for bulk mail: each mailing must contain at least 200 pieces or 50 pounds, and you pay a $390 annual mailing fee for each post office you mail from, per USPS Notice 123. Sorting and barcoding (automation) and sorting to carrier routes lower the price. Periodicals prices are lower again, but a publication has to apply and qualify first ($1,170 application fee).

How you mail it	Price for one 8 ounce copy	How it’s calculated
First-Class Mail, retail, one at a time	$3.72	Large envelope (flat) price for up to 8 ounces
USPS Marketing Mail, nonautomation, mixed	about $1.55	$1.150 per piece plus $0.797 per pound
USPS Marketing Mail, automation, 5-digit	about $1.03	$0.634 per piece plus $0.797 per pound
USPS Marketing Mail, basic carrier route	about $0.75	$0.377 per piece plus $0.750 per pound

So 2,000 copies of an 8 ounce issue cost about $2,065 to mail at the 5-digit automation price, against $7,440 one at a time by First-Class Mail. Weigh a printed proof before you budget, because over 4 ounces every extra ounce adds to the pound charge.

6. Mail it to a targeted list, and send a digital edition

Mail the magazine to named people at the accounts sales wants, the same list an account based marketing program works from, and keep the addresses current. Then add a digital edition, because people move and travel:

a lot of people weren’t home. They were traveling. They didn’t want me to ship them a physical magazine. So I said, oh, I gotta come with a digital thing

Nathan Latka, on Latka Magazine, in his January 2026 interview with Flipsnack’s Gabriel Ciordas

Hand out copies where your buyers gather too. Costco puts the Costco Connection in its warehouses and online, and stopped taking new mail subscriptions, according to its customer service page in March 2026.

7. Follow up and measure pipeline

Treat each issue as a touch in the sales cycle. Have sales follow up with the accounts that received it, give each issue a link or code for its offer, and compare meetings and pipeline from mailed accounts with similar accounts that didn’t get it. A digital edition adds reading data: Flipsnack’s founder Gabriel Ciordas says its digital publications show who saw what and when. Expect slow, compounding results: Latka told Smartpress in 2020 that readers buy more of his products and stay longer, which is a reported outcome, not an audited one.

8 Brand Magazines Publishing Now (Verified October 2026)

Each magazine below was checked on its own pages on October 30, 2026. Frequencies and dates are what those pages state.

1. The Furrow, John Deere. Started in 1895 as “A Journal for the American Farmer”; Deere describes it as a monthly magazine and its site listed a September 2026 issue.
2. Costco Connection, Costco. A members’ magazine now offered as a digital edition and as copies at Costco warehouses; Costco no longer takes new mail subscriptions.
3. Christophorus, Porsche. Porsche’s customer magazine, published four times a year; issue 420 is the third issue of 2026.
4. Signal, Microsoft. A print magazine Microsoft aims at business leaders; its site lists six issues from August 2025 to September 2026.
5. Meridian, Mercury. The fintech company’s print and digital magazine for entrepreneurs, launched in August 2022, still publishing in October 2026.
6. First Round Review, First Round Capital. The venture firm’s online magazine for founders, launched in 2013; its latest article was published on October 14, 2026.
7. UNBOXED, Sendoso. A free quarterly print magazine for marketing, sales and customer success leaders, launched October 29, 2026, with Issue 02 due in January.
8. SaaS Mag. Launched in 2018 by FE International, an M&A advisor for online businesses, as a quarterly print SaaS publication; it still publishes articles online, though we could not confirm a current print edition.

Latka Magazine, Nathan Latka’s print magazine of SaaS company case studies, is not on this list. He said in November 2024 that it shipped once a month and in January 2026 that readers also get it as a digital link, but its order page at getlatka.com/magazine was paused when we checked on October 30, 2026, so we could not confirm a current issue.

Magazine	Company	Format	Frequency	Since
The Furrow	John Deere	Issues online	Monthly, per Deere	1895
Costco Connection	Costco	Digital, copies in warehouses	Monthly copies at the membership desk	Not stated
Christophorus	Porsche	Print and online	Four times a year	Not stated
Signal	Microsoft	Print, issues online	Every few months	2025
Meridian	Mercury	Print and digital	Not stated	2022
First Round Review	First Round Capital	Online	Not stated	2013
UNBOXED	Sendoso	Print	Quarterly	2026
SaaS Mag	FE International (launch)	Online; print not confirmed	Quarterly at launch	2018

A magazine that stopped

Not every brand magazine lasts. Stripe’s Increment, a well regarded magazine for software engineers, has published no issue since Issue 19, November 2021; its archive is still online. Budget for at least four issues and name the editor before you announce the first one.

Funding a Magazine Without Giving Up Equity

A magazine is paid for up front, in printing, postage and an editor, while the pipeline it creates arrives over several issues. Founders who market this way can fund that gap from revenue rather than sell equity for it.

Founderpath provides non-dilutive capital for bootstrapped software founders. Connect your billing, banking and accounting data, and Founderpath shows you what you qualify for, with every figure disclosed up front. There’s no pitch deck, no equity and no board seats.

Check what you qualify for. It takes less than 5 minutes.

Brand Magazine FAQ

What is a brand magazine?

A brand magazine is a periodical a company publishes for its customers and prospects: designed issues of long articles, interviews and data, sent on a schedule in print, online or both. It earns attention by being worth reading, and the company benefits from the trust and conversations it creates. Examples publishing in 2026 include John Deere’s The Furrow, Porsche’s Christophorus and Microsoft’s Signal.

What is a SaaS magazine?

It means two things. It can be a magazine about the software business, such as SaaS Mag or Latka Magazine, which has published case studies of SaaS companies. It can also be a magazine that a software or fintech company publishes for its customers and prospects as a marketing channel, such as Mercury’s Meridian or Sendoso’s UNBOXED.

How much does it cost to mail a magazine?

It depends on weight and mail class. Under USPS prices effective October 4, 2026, an 8 ounce magazine costs $3.72 one at a time by First-Class Mail, or about $1.03 by USPS Marketing Mail 5-digit automation flats ($0.634 per piece plus $0.797 per pound). Marketing Mail needs at least 200 pieces or 50 pounds per mailing and a $390 annual mailing fee.

How much does it cost to print a magazine?

Printers quote per job, so there is no single price. The cost rises with page count, trim size, paper and binding, and the price per copy falls as the quantity rises. Get quotes from several printers for your exact specification, and weigh a printed proof so you can price the postage too.

How often should a company magazine be published?

As often as you can sustain with real content. Monthly and quarterly are the common rhythms: Deere describes The Furrow as monthly, while Porsche’s Christophorus and Sendoso’s UNBOXED come out four times a year. A smaller team is usually better off with a good quarterly issue than a thin monthly one.

Should a SaaS company launch a print or a digital magazine?

Many do both. Print reaches a buyer’s desk and stays there, so it suits a short list of high value target accounts. A digital edition is cheap to send, searchable and shows who read what, so it suits everyone else. Nathan Latka added a digital edition to his print magazine because readers were traveling and not home to receive it.

How do you measure the ROI of a company magazine?

Measure it like any account based program. Track which target accounts received each issue, have sales follow up, give each issue its own link or offer code, and compare meetings and pipeline from those accounts with similar accounts that did not get it. Add reading data from the digital edition. Expect results to build over several issues.

What is the difference between a magazine and a newsletter?

A newsletter is a short, frequent email; a magazine is fewer, longer, designed issues, often in print, that readers keep. A newsletter is cheaper to run and suits frequent updates, while a magazine suits deeper stories and a physical presence on a buyer’s desk.

Sources and Method

Every figure and quote in this guide was checked against its source on October 30, 2026. Postage prices and fees come from USPS Notice 123, effective October 4, 2026, and the mailing minimum from section 243 of the USPS Domestic Mail Manual. Each magazine’s status, format and frequency come from its own pages on that date; Sendoso’s and FE International’s launches from their dated press releases; Signal’s first issue page count from Nieman Lab’s June 2025 summary of The Verge’s report; and Latka Magazine’s format and readership from a 2020 case study by its then printer Smartpress, which are what Latka reported rather than audited figures. Quotes come from a Founderpath webinar in November 2024 and an interview with Flipsnack published in January 2026, each linked to the moment it was said. An earlier version of this post listed about 40 examples; almost all were newsletters, research reports, podcasts, LinkedIn posts or software tools rather than magazines, so they were removed, and the list now holds only magazines we could verify as publishing today.