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9 AI Growth Tactics for SaaS: Submagic's $8M, ZapMail's $6M and 40 Agents

Nathan Latka and guests show how to build a free tool in n8n, go viral with LinkedIn video, write an offer with a custom GPT and run a 40-agent marketing org chart.

Nathan Latka · Founderpath

Published June 11, 2025
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What you’ll learn

Nathan Latka hosts a June 2025 Founderpath webinar on nine AI growth tactics for software companies. Guests show how to build a free tool in n8n, go viral with LinkedIn video, write an offer with a custom GPT and run an org chart of AI agents, alongside case studies on Submagic, Superwall, ZapMail and SEO Bot.

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Submagic ARR and team size

“8,000,000 of ARR with a team of 13. Bootstrapped, and they did it in two and a half years.”
Watch at 13:56

One post, $50K of MRR

“this one LinkedIn post generated $50,000 of new monthly recurring revenue. That's 600 k of ARR.”
Watch at 21:04

Three traits of viral B2B video

“Viral content that drives revenue needs to, first of all, grab attention. Second of all, needs to be extremely entertaining or interesting, and it needs to clearly show the problem that you solve or your expertise.”
Watch at 39:37

Lifetime affiliate commissions at ZapMail

“he gives lifetime commissions of 30%. Most affiliate programs don't do that. They go to zero in year two.”
Watch at 56:49

Human approval on every agent post

“We have a human in the loop approval. I make sure to approve every single piece of content that my AI agents create before they get posted just to make sure they're both factually accurate and in my style, and then it gets posted.”
Watch at 1:02:43

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About the speaker
Nathan Latka

Nathan Latka

Founder & CEO · Founderpath

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Nathan Latka was 19 when he hit $1m in ARR at his first SaaS company (Heyo.com). Shortly after, VC's made an offer to buy 20% of his company for $2m ($10m valuation). Latka accepted .... and then reality hit.

His company got an acquisition offer for $6.5m which his new VC's blocked. He quickly learned: Selling equity to VC's reduces your options. Why does everyone celebrate raising VC?

Eventually, he exited the company in 2015 and launched a podcast (google Latka Podcast) which features a new SaaS CEO every day. He has interviewed 3,584 of the worlds top SaaS founders over the last 5 years.

Today, he helps founders raise non-dilutive capital out of his $150m fund at Founderpath. To date, 200 founders have taken $100m in capital. The firm will deploy $250m this year.

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