Skip to resource content
Founder conversationUnicorn $50m+

How ActiveCampaign Grows Past $165M ARR With LinkedIn, Podcasts and Influencers

Casey Hill explains how ActiveCampaign uses LinkedIn, podcast guesting and performance-based influencer deals to drive growth.

Casey Hill · ActiveCampaign

Published August 27, 2024
Watch the full conversation
About this resource

Explore the lesson. Sign in to access the resource library.

What you’ll learn

Casey Hill, senior growth marketing manager at ActiveCampaign, walks through the three channels he focuses on: LinkedIn, earned media through podcast guesting, and influencers. He explains how the team activates customers and employees on LinkedIn, how he pitches podcasts at volume, and how he structures 50/50 performance deals with influencers. He also covers how his work is measured, including HockeyStack revenue attribution.

Read the source passages

Key moments

Find the ideas you need and go straight to the source.

Thought leader ad costs

“the CPM is pretty efficient on our thought leader ads around $50 CPM”
Watch at 02:43

Getting customers to post

“Number one is to give them an exact day. Number two, to give them an exact scope.”
Watch at 03:57

Team LinkedIn impression goals

“Our first goal was as a team to have 150,000 views a week and then 200,250. And I think we're a little bit north of 300,000 a week impressions”
Watch at 05:43

Podcast guesting needs volume

“You wanna do at least 20 to 30 podcasts in one month in a focused niche.”
Watch at 10:10

Performance-based influencer payout

“So let's just say the average customer pays $2,000 a year. And they have a target account of 10. So that's $20,000 So I would pay that influencer $10,000 upfront.”
Watch at 17:05

Resource files

About the speaker

Casey Hill

Senior Growth Marketing Manager · ActiveCampaign

Company revenue
$165M

More founder interviews