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Founder conversation

9 Tactics CEO’s Used to Hit $10m Revenue

and how you can do it too!

Nathan Latka · Founderpath

Published June 30, 2024
About this resource

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What you’ll learn

This founder webinar compares growth tactics by speed and cost, then works through practical examples in affiliates, webinars, content, marketplaces, and product-led distribution. It emphasizes sequencing tactics to a company’s revenue stage and earning attention with useful content.

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Key moments

Find the ideas you need and go straight to the source.

A framework for growth tactics

“hello software leaders over a thousand software Founders registered for the webinar that you are about to see a recording of and over 250 showed up live in fact you can move forward here to minute 10 in the video and see them all live with the little Zoom counter at the bottom it was incredible energy we focused on 33 growth tactics the top SAS Founders are using to grow right now that was in May and June and going here into July in 2024 you're going to get all the cas studies here in about three seconds now if you want the full slide deck just click the like button Below on”

Affiliate economics over time

“spr your business if you're only going to pay them one time for a customer because you're new we're all new we're new s we're SAS startups you've got to start with a 30 or 40% perpetuity and then step two is usually like okay 30% in year 1 and then 20% in year two and then nothing in year three right and then step three is sort of okay now it's just a one one check at the beginning right and then it's done so you're buying back margin over time all right we're still in section one let's go to case study 2 as Adrian enjoys his lunch Adrian what are you having man lenberg what are you”

A webinar story structure

“we help you solve that problem minute 40 the worst thing about the golf space is block Tina what's the worst thing about the Golf software space the Golf software space is that everybody has one little solution for one little problem so Golf Course managers are stuck spending up the woo for lots and lots of different programs and none of them work together and the reason you should come check out Tina softare is cu we are an all-in-one solution for everything you need ranging from the golf course the”

Content marketing tactics

“on content content marketing now guys content marketing this is I think a massive black box you know we try it we get frustrated we put our blog post nobody views it we go content marketing is stupid it doesn't work right it doesn't work um we're going to focus on three very specific tactics here over the next seven minutes we're going to talk about Zen business clickup and then retention. comom now before we dive deep deep into each of those three categories the one thing I'll tell you guys is when you run these first three growth tactics it helps you keep your options open like Tina taught us in the beginning if you”

Finding SEO patterns

“well take a look at the screenshot this is a this is the backside of his ah refs account now if that text is clear enough can you guys type in the chat do you see any words that are repeated in those URLs what words do you see repeated in that URL in those URLs yep LLC you see LLC Mark saids said business yep you see names LLC Aaron Carr yep names Max Aaron good to see you by the way man love seeing familiar”

Resource files

Featured slides and resources

Full 67 Page Slide Deck

About the speaker
Nathan Latka

Nathan Latka

Founder & CEO · Founderpath

Nathan Latka was 19 when he hit $1m in ARR at his first SaaS company (Heyo.com). Shortly after, VC's made an offer to buy 20% of his company for $2m ($10m valuation). Latka accepted .... and then reality hit.

His company got an acquisition offer for $6.5m which his new VC's blocked. He quickly learned: Selling equity to VC's reduces your options. Why does everyone celebrate raising VC?

Eventually, he exited the company in 2015 and launched a podcast (google Latka Podcast) which features a new SaaS CEO every day. He has interviewed 3,584 of the worlds top SaaS founders over the last 5 years.

Today, he helps founders raise non-dilutive capital out of his $150m fund at Founderpath. To date, 200 founders have taken $100m in capital. The firm will deploy $250m this year.