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How Kukun Prices White-Label Home Data for Banks at $10K-$50K a Month

Raf Howery explains how Kukun prices white-label property data tools by address band and product, and how he built it with convertible notes and no priced round.

Raf Howery · Kukun

Published January 21, 2026
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What you’ll learn

Raf Howery, founder and CEO of Kukun, explains how his mostly bootstrapped property data company white-labels home analytics tools for banks, fintechs and insurers at roughly $10,000 to $50,000 a month per customer. He also covers leaving a consulting job paying close to $1M a year in 2014, funding the business with about $7M of convertible notes plus over $1M of his own money, and starting distribution by giving tools free to realtors.

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Why banks are the core buyer

“banks and lenders are the biggest use case because there's a very clear ROI driven from generating more loans when you use this service.”
Watch at 03:38

Typical monthly contract size

“It depends on the bells and whistles, but it ranges between 10,000 a month to about, let's say 50,000 a month.”
Watch at 07:35

Why he left consulting

“I wanted to do is to build something that I can finish. In the world of management consulting, you build for others and you move on.”
Watch at 16:59

First distribution: free to realtors

“I distributed to realtors, and I distributed it for free. So I would go literally from one brokerage to another, and I will pitch one by one.”
Watch at 18:40

Sell as a consultant, not a SKU

“you need to become a consultant in your distribution story. So you would need to constantly explain the ROI. You can't just sell a product like it's a SKU.”
Watch at 22:03

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About the speaker

Raf Howery

CEO · Kukun

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