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How Document Crunch Reached Hundreds of Construction Customers and a $9M Series A

Josh Levy explains how a construction lawyer built contract compliance software for non-lawyers, priced it per project and grew a sales team.

Josh Levy · Document Crunch

Published November 7, 2024
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What you’ll learn

Josh Levy, CEO and cofounder of Document Crunch, explains how he left an in-house construction lawyer role to build contract compliance software for the non-lawyers on construction projects. He covers per-project pricing, founder-led early sales, a $9M Series A and the growth of his sales team to 55 employees.

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Key moments

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The line outside his office

“every single day, I would have a line outside my office, you know, folks out there hard hat in one hand, a piece of paper on the other hand.”
Watch at 01:49

Founder-led first customers

“It started with me, founder led. I of course had a very good understanding of the product space and and the problem that we were solving for. And our original users were really legal departments of some of these large contractors.”
Watch at 08:25

Pricing per project at scale

“we've got numerous customers that are using us on hundreds of projects and now we've got folks asking to use us on thousands of projects.”
Watch at 05:44

Sales team growth this year

“we've scaled up the sales team quite a bit. We had three at the beginning of the year.”
Watch at 16:34

Conferences as the inbound engine

“from the day we started this, the booth response has been tremendous for us. That was the original engine of what drove our inbound”
Watch at 18:42

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About the speaker

Josh Levy

CEO & Co-Founder · Document Crunch

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