A 3,000-member community, lead capture, and CRM follow-up produced $208K in 48 hours at launch
Mikael Dia · Funnelytics
Published September 6, 2024Explore the lesson. Sign in to access the slide download.
Mikael Dia describes launching a marketing analytics company through a Facebook group. He explains lead capture, CRM follow-up, product launches, and using a controlled community to gather ideal prospects.
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“pleasure to introduce Mel thank you I want to give you a little bit of context around this uh I launched the our fun allytics our software company which is a marketing Analytics tool we launched it through a Facebook group and after two months of launching the Facebook group I made $28,000 in 48 hours from what I'm about to show you and I went on to do about 1.5 million in my first year of the”
“funnel service providers if approved we'll send you qualified leads to your business straight away so just talk about the value proposition of your product and your service and ask them if they want it most people say yes if you extrapolate well that's just a sales opportunity right so we use a tool called group funnels to automatically add all of these people into our CRM but that's basically the first thing second thing we want to do is have what we call”
“also use your group to do launches okay so the launches themselves are when you actually kind of promote a brand new feature in your in your product or you actually go and and release you know a new version of your product and you can kind of see here I I post as a leader in this group uh and you can see I even wrote that I have a a horrible flu and and all that stuff to make it you know for people to know that”
“let's say you have a white paper um I don't know if people build white papers anymore but let's say you have an ebook or something for for down like a download uh on the thank you page right invite people to the to the community that's the goal any lead what you want to do is you want to make sure that your ideal Prospect is congregating somewhere that you control that's the”
“We Launched Funnelytics™ through a FB group… Started the group in December 2017 with 0 members Launched our first version of Funnelytics™ in February when the group had 3,000 members - exactly 2 months later Collected $208,000 in 48 hours during that launch - almost all revenue came from the group 😲 Went on to generate $1.5m in our first 12 months 🤑 …and this playbook makes us over $1,000,000+ per year. All from one simple tactic called the FB Group Sales Machine™ … and made $208K in 48 hours”
“3 PARTS to a Highly Successful FB Group Sales Machine™ AUTOMATED GROWTH Grow your audience automatically Leverage existing assets REPEATABLE ENGAGEMENT SALES MOTION First Impressions 5 repeatable post types The Setup The Close The Launches”
“Automated Growth Drop a 2nd CTA on high volume, low impact pages Tell people that your company is bigger than the service in your indoctrination sequence Use automated LinkedIn Outreach to connect with dream customers and make a soft pitch for your group Send weekly roundup emails that point people back to the group”
“First Impressions Entry Questions Ask a simple Yes/No upfront question Request their email in exchange for a free gift so you can collect leads who aren’t already in your CRM Ask for permission to DM them details about something your Dream Customer would care about Use GroupFunnels.com to add them to your CRM Manifesto Welcome Post Don’t make it about your service Create a common goal for the group Create a common enemy for the group Attach a Start Here and Resources image to the post”
“Sales Motion - The Setup 2. Setter DMs all people who answered yes to our Gate question 1. Setter tags all new members to the Group Manifesto Post 3. Setter responds to all 2-Step Value posts to send the content”
Video
The Facebook Group Sales Machine That Makes Us $1M Per Year - Slide Deck
Founder & CEO of Funnelytics, providing tools for visualizing, planning, and optimizing marketing funnels.
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Each slide with a short explanation of what it shows. Open the slide text for its exact wording.
16 passages
SaaSOpen, September 2024 The Facebook Group Sales Machine That Made Us $1M/Year Mikael Dia Founder & CEO, Funnelytics
Funnelytics used a Facebook group to build an audience and generate $208,000 in 48 hours at launch. The group grew from 0 members to 3,000 in two months, and the speaker says the playbook later generated over $1,000,000+ per year.
We Launched Funnelytics™ through a FB group… Started the group in December 2017 with 0 members Launched our first version of Funnelytics™ in February when the group had 3,000 members - exactly 2 months later Collected $208,000 in 48 hours during that launch - almost all revenue came from the group 😲 Went on to generate $1.5m in our first 12 months 🤑 …and this playbook makes us over $1,000,000+ per year. All from one simple tactic called the FB Group Sales Machine™ … and made $208K in 48 hours
Funnelytics’ free accounts grew steadily from 2017 through 2023, with the largest increase in the final year shown. The chart tracks total free accounts created, rising from near zero to more than 400,000.
Funnelytics User Growth Total free accounts created
The Facebook group launch brought in $208K in 48 hours during Q1 2018, which the speaker presents as the start of rapid growth. The overlay pairs that launch milestone with the longer upward trend in free accounts.
Funnelytics User Growth Total free accounts created In 2018, we used our FB group to add $208K in 48 hours And we were off to the races Q1 2018
The playbook combines automated audience growth, repeatable engagement, and a sales motion. Together, these cover attracting members, keeping the group active with five post types, and moving prospects through setup, close, and launches.
3 PARTS to a Highly Successful FB Group Sales Machine™ AUTOMATED GROWTH Grow your audience automatically Leverage existing assets REPEATABLE ENGAGEMENT SALES MOTION First Impressions 5 repeatable post types The Setup The Close The Launches
Use existing company touchpoints to send more people into the group. The examples show adding a second call to action on high-traffic pages, explaining the broader company in onboarding emails, using LinkedIn outreach, and sending weekly roundup emails.
Automated Growth Drop a 2nd CTA on high volume, low impact pages Tell people that your company is bigger than the service in your indoctrination sequence Use automated LinkedIn Outreach to connect with dream customers and make a soft pitch for your group Send weekly roundup emails that point people back to the group
Entry questions gather useful contact details and permission to follow up, while a welcome manifesto gives members a shared purpose. The examples emphasize a simple yes/no gate, an optional email gift, and a start-here resource post centered on the group rather than the service.
First Impressions Entry Questions Ask a simple Yes/No upfront question Request their email in exchange for a free gift so you can collect leads who aren’t already in your CRM Ask for permission to DM them details about something your Dream Customer would care about Use GroupFunnels.com to add them to your CRM Manifesto Welcome Post Don’t make it about your service Create a common goal for the group Create a common enemy for the group Attach a Start Here and Resources image to the post
Rotate behind-the-scenes posts, live trainings, two-step value posts, A-or-B prompts, and leader stories to keep the group active. The examples pair practical or candid content with questions and resources that invite members to respond.
Repeatable Engagement Behind the Scenes Leader Stories A or B Content 2 Step Value Live Trainings
A setter moves new members from the welcome post to relevant conversations in three steps. They tag members on the manifesto post, DM people who answer yes to the gate question, then respond to two-step value comments with the promised content.
Sales Motion - The Setup 2. Setter DMs all people who answered yes to our Gate question 1. Setter tags all new members to the Group Manifesto Post 3. Setter responds to all 2-Step Value posts to send the content
A private chat illustrates how follow-up can turn engagement into a sales conversation. The setter checks interest, asks what the prospect offers and charges, and learns about the prospect’s revenue goals.
Sales Motion - The Close Chat Conversation
Launch announcements give the group a direct view of a new product release and invite members to engage with the update. The example pairs a launch message with a behind-the-scenes city photo.
Sales Motion - The Launches Launch Announcements
The recap brings the framework back to audience growth, repeatable engagement, and sales motion. It connects existing assets and five recurring post types with first impressions, setup, closing conversations, and launch activity.
Recap of the FB Group Sales Machine™ AUTOMATED GROWTH Grow your audience automatically Leverage existing assets REPEATABLE ENGAGEMENT SALES MOTION First Impressions 5 repeatable post types The Setup The Close The Launches
The sequence starts by bringing people into the group and setting expectations, then uses permission-based DMs and recurring posts to prompt replies. A setter follows up privately, Messenger conversations lead toward sales calls, and the group can support new offer launches.
Step-By-Step Instructions Use LinkedIn Outreach, Thank You Page CTAs, Email Drops to add people to the group Ask permission to DM them info as one of the Gate questions Make sure your group has a Welcome Manifesto post and it is NOT about your service Tag all new members to the Welcome Post Instantly DM all people who said yes to your Gate question Consistently publish repeatable engagement posts to keep the content fresh and relevant Every week, publish a 2-step value post to get people to comment Have your setter private DM all comments on the 2-step value post Use Messenger to convert conversations into sales calls Repeat and continue to generate new clients BONUS - leverage the group during new offer launches to ignite sales
A collage of group posts provides examples for brainstorming future content and engagement prompts. The slide points the audience to a resource for more post ideas.
Best Posts for Brainstorming and Ideation BIT.LY/FBGROUPSALESMACHINE
Funnelytics presents customer acquisition as connected paths that can be compared by their performance. The diagram traces multiple routes from entry pages toward different outcomes, making their divergence visible.
We Help Businesses Visualize The Performance Of Their Customer Acquisition Strategies
Mikael Dia closes by thanking the audience and inviting them to get in touch. The slide identifies him as Founder and CEO of Funnelytics.
SaaSOpen, September 2024 Thank you! [redacted email] Mikael Dia Founder & CEO, Funnelytics