Mikael Dia · Funnelytics
Published September 6, 2024Explore the lesson. Sign in to access the slide download.
Mikael Dia describes launching a marketing analytics company through a Facebook group. He explains lead capture, CRM follow-up, product launches, and using a controlled community to gather ideal prospects.
Read the source passagesFind the ideas you need and go straight to the source.
“pleasure to introduce Mel thank you I want to give you a little bit of context around this uh I launched the our fun allytics our software company which is a marketing Analytics tool we launched it through a Facebook group and after two months of launching the Facebook group I made $28,000 in 48 hours from what I'm about to show you and I went on to do about 1.5 million in my first year of the”
“funnel service providers if approved we'll send you qualified leads to your business straight away so just talk about the value proposition of your product and your service and ask them if they want it most people say yes if you extrapolate well that's just a sales opportunity right so we use a tool called group funnels to automatically add all of these people into our CRM but that's basically the first thing second thing we want to do is have what we call”
“also use your group to do launches okay so the launches themselves are when you actually kind of promote a brand new feature in your in your product or you actually go and and release you know a new version of your product and you can kind of see here I I post as a leader in this group uh and you can see I even wrote that I have a a horrible flu and and all that stuff to make it you know for people to know that”
“let's say you have a white paper um I don't know if people build white papers anymore but let's say you have an ebook or something for for down like a download uh on the thank you page right invite people to the to the community that's the goal any lead what you want to do is you want to make sure that your ideal Prospect is congregating somewhere that you control that's the”
“We Launched Funnelytics™ through a FB group… Started the group in December 2017 with 0 members Launched our first version of Funnelytics™ in February when the group had 3,000 members - exactly 2 months later Collected $208,000 in 48 hours during that launch - almost all revenue came from the group 😲 Went on to generate $1.5m in our first 12 months 🤑 …and this playbook makes us over $1,000,000+ per year. All from one simple tactic called the FB Group Sales Machine™ … and made $208K in 48 hours”
“3 PARTS to a Highly Successful FB Group Sales Machine™ AUTOMATED GROWTH Grow your audience automatically Leverage existing assets REPEATABLE ENGAGEMENT SALES MOTION First Impressions 5 repeatable post types The Setup The Close The Launches”
“Automated Growth Drop a 2nd CTA on high volume, low impact pages Tell people that your company is bigger than the service in your indoctrination sequence Use automated LinkedIn Outreach to connect with dream customers and make a soft pitch for your group Send weekly roundup emails that point people back to the group”
“First Impressions Entry Questions Ask a simple Yes/No upfront question Request their email in exchange for a free gift so you can collect leads who aren’t already in your CRM Ask for permission to DM them details about something your Dream Customer would care about Use GroupFunnels.com to add them to your CRM Manifesto Welcome Post Don’t make it about your service Create a common goal for the group Create a common enemy for the group Attach a Start Here and Resources image to the post”
“Sales Motion - The Setup 2. Setter DMs all people who answered yes to our Gate question 1. Setter tags all new members to the Group Manifesto Post 3. Setter responds to all 2-Step Value posts to send the content”
Video
The Facebook Group Sales Machine That Makes Us $1M Per Year - Slide Deck
Founder & CEO of Funnelytics, providing tools for visualizing, planning, and optimizing marketing funnels.
Adam Robinson · Retention.com
Alina Vandenberghe · Chili Piper
Stephen London · Fello
Senraj Soundar · Koncert
Shiyam Sunder · TripleDart
Shahrouz Varshabi · Designity
Find a passage in the slides and open the original deck.
16 passages
SaaSOpen, September 2024 The Facebook Group Sales Machine That Made Us $1M/Year Mikael Dia Founder & CEO, Funnelytics
We Launched Funnelytics™ through a FB group… Started the group in December 2017 with 0 members Launched our first version of Funnelytics™ in February when the group had 3,000 members - exactly 2 months later Collected $208,000 in 48 hours during that launch - almost all revenue came from the group 😲 Went on to generate $1.5m in our first 12 months 🤑 …and this playbook makes us over $1,000,000+ per year. All from one simple tactic called the FB Group Sales Machine™ … and made $208K in 48 hours
Funnelytics User Growth Total free accounts created
Funnelytics User Growth Total free accounts created In 2018, we used our FB group to add $208K in 48 hours And we were off to the races Q1 2018
3 PARTS to a Highly Successful FB Group Sales Machine™ AUTOMATED GROWTH Grow your audience automatically Leverage existing assets REPEATABLE ENGAGEMENT SALES MOTION First Impressions 5 repeatable post types The Setup The Close The Launches
Automated Growth Drop a 2nd CTA on high volume, low impact pages Tell people that your company is bigger than the service in your indoctrination sequence Use automated LinkedIn Outreach to connect with dream customers and make a soft pitch for your group Send weekly roundup emails that point people back to the group
First Impressions Entry Questions Ask a simple Yes/No upfront question Request their email in exchange for a free gift so you can collect leads who aren’t already in your CRM Ask for permission to DM them details about something your Dream Customer would care about Use GroupFunnels.com to add them to your CRM Manifesto Welcome Post Don’t make it about your service Create a common goal for the group Create a common enemy for the group Attach a Start Here and Resources image to the post
Repeatable Engagement Behind the Scenes Leader Stories A or B Content 2 Step Value Live Trainings
Sales Motion - The Setup 2. Setter DMs all people who answered yes to our Gate question 1. Setter tags all new members to the Group Manifesto Post 3. Setter responds to all 2-Step Value posts to send the content
Sales Motion - The Close Chat Conversation
Sales Motion - The Launches Launch Announcements
Recap of the FB Group Sales Machine™ AUTOMATED GROWTH Grow your audience automatically Leverage existing assets REPEATABLE ENGAGEMENT SALES MOTION First Impressions 5 repeatable post types The Setup The Close The Launches
Step-By-Step Instructions Use LinkedIn Outreach, Thank You Page CTAs, Email Drops to add people to the group Ask permission to DM them info as one of the Gate questions Make sure your group has a Welcome Manifesto post and it is NOT about your service Tag all new members to the Welcome Post Instantly DM all people who said yes to your Gate question Consistently publish repeatable engagement posts to keep the content fresh and relevant Every week, publish a 2-step value post to get people to comment Have your setter private DM all comments on the 2-step value post Use Messenger to convert conversations into sales calls Repeat and continue to generate new clients BONUS - leverage the group during new offer launches to ignite sales
Best Posts for Brainstorming and Ideation BIT.LY/FBGROUPSALESMACHINE
We Help Businesses Visualize The Performance Of Their Customer Acquisition Strategies
SaaSOpen, September 2024 Thank you! [redacted email] Mikael Dia Founder & CEO, Funnelytics