How CaaS (Creative-as-a-Service) Can Cut Your Design Costs By 45%. The Secret Sauce for Bootstrapped Founders

SaaSOpen, September 2024 How CaaS (Creative-as-a-Service) Can Cut Your Design Costs By 45% Shahrouz Varshabi Founder & CEO, Designity The Secret Sauce for Bootstrapped Founders

Over the next 20 minutes I’m going to show you The importance of good design What is good design?! Example of good/bad design How good design can cover up bad product Finding good designers Collaborating with designers Traditional design solutions Why use CaaS (Creative-as-a-service) CaaS solutions and differences Comprehensive project brief Constructive and timely feedback FAQ

Great products are focused on a single problem

The Last 10% Rule It defines the difference between a good and great product The difference between a good and great product is the last 10%. Everyone has the same 90%…the same core features and similar pricing and a similar story. But that last 10% is the real differentiator. It is the part that separates you from your competitors. It’s the blood, sweat, and tears of detail. And it might take 50% of your time. But time is not what you’re measuring…you’re measuring the difference between good and great.

The Top Principle of Good Design Foundational guidelines for creating effective design across various fields.

How to Find Good Designers A comprehensive overview of the solutions 1 2 3 The Traditional Design Solutions. Why use CaaS (Creative-as-a-service)? The CaaS as Solution and alternatives.

Traditional Design Solutions The Pros & Cons of

Creative-as-a-Service – Built for Marketers Overcome the Limitations of Traditional Models with CaaS

Alternatives to Traditional Solutions Scalable, flexible, and cost effective

Let’s jump into Section 3 How to collaborate with designers 1 2 Comprehensive project brief 3 Constructive and timely feedback FAQ

Start slow to move strong and fast Otherwise, it will cost you a fortune.

6 tips for providing feedback Know how to communicate with designers. 1. Be Specific & Clear Avoid Vague Feedback: Comments like “I don’t like it” or “This isn’t working” aren’t helpful. Instead, pinpoint exactly what you think isn’t working (e.g., “The color scheme feels too dark for our brand”). 2. Focus on the Objective Tie Feedback to Goals: Keep the project’s objectives in mind. If the goal is to attract a young audience, comment on whether the design achieves that, e.g., “This feels too formal for our younger target audience.” 3. Provide Feedback Early Don’t Wait Until the End: Offer feedback at key stages, such as during wireframes, mockups, and first drafts. This prevents major reworks later in the process so the team can iterate quickly and maintain momentum.

Tips for providing constructive feedback It defines the difference between a good and great product 4. Group Feedback Consolidate Feedback: Gather all feedback from stakeholders before presenting it to the design team. This prevents conflicting comments and reduces back-and-forth revisions. 5. Use Visual Examples Show, Don’t Just Tell: Use visual references or annotations on mockups to clarify your points. Provide Design Inspiration: Share examples of designs you like and explain what you like about them. 6. Provide Reasoning Explain Why: When asking for changes, explain the reasoning behind the feedback. For example, “The red color feels too aggressive for our brand, which is focused on calm and relaxation.”

SaaSOpen, September 2024 Claim Your 3-Week Trial Email me at [redacted email] Social media handle; svarshabi Shahrouz Varshabi Founder & CEO, Designity Designity.com/pricing No upfront fee or commitment is required