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The State of AI: SEO in 2024

Programmatic SEO, tactical AI tools, backlinks, and five ways to optimize for LLM-driven search

Shiyam Sunder · TripleDart

Published September 6, 2024
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Topics covered: Cool let's get started okay so yeah I mean…; First you can leverage AI to create high quality…; What kind of changes that you wanted to make….

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Cool let's get started okay so yeah I mean…

“cool let's get started okay so yeah I mean uh we're going to talk about one of the very important topics for the last two years about like you know SEO and AI like you know how this deadly combination is going to work so we're going to talk about priority challenges and opportunities for the next 20 minutes so I'm sham I'm founder of triple do triple do is a bdb SAS growth agency we work with over 100 plus brands previous to triple. I used to run marketing at”
Watch at 00:03

First you can leverage AI to create high quality…

“first you can leverage AI to create high quality content ideas not the content you shouldn't use AI to create content that will penalize or that will uh impact in a wrong way so you can use AI to find ideas second there are lot of experimentation tools right now so that will guide you whether a particular SE experiment is going on the right track or not third programmatic that we are going to cover and fourth right now you don't need to basically uh uh like you”
Watch at 06:19

What kind of changes that you wanted to make…

“what kind of changes that you wanted to make right and finally SEO is also moving towards audience Leed right so we use pararo and we use audience.com to find the demographic technographic uh signals about different companies and this will help you identify okay like you know a company a visits like you know uh freshworks decom and after that like in about 2 minutes they're they're visiting zendesk.com all right so that”
Watch at 12:34

And a half months back and we got 30…

“and a half months back and we got 30 free backlinks right there are a lot of news letters have been like you know reported this and also there are couple of other uh websites have been like you know given this these are all like you know very big this thing and towards the right so we work with this company who who is a social media management portal right we we've created like 10 free tools like that and you can look at like you know we got around 160 free backlinks in about two and half three”
Watch at 18:48

Why optimize for LLMs

“Why Optimize for LLMs? Search is evolving beyond keywords—LLMs process content semantically. 1 AI models like ChatGPT, Google’s Gemini, and Perplexity AI are shaping search results. 2 Optimizing for LLMs means future-proofing your brand’s visibility. 3”
Read slide 5

The SEO 2.0 model

“What is SEO 2.0? It Is a Powerful Combination Of Seo, AI-Assisted Workflows, No-code/low-code Tools, And A Team Of Ai-Assisted Writers. Leverage AI to develop high-quality content ideas quickly Have an experiment-driven approach. Programmatic strategies through no/low-code tools. Create linkable assets fast with Replit, Co pilot, etc. Using natural language to ask questions about your data.”
Read slide 19

Start with customer insights

“❌Starting topic research with random keyword ideas Outdated SEO ❌Write content that target high search volume keywords ✅ Starting topic research with customer insights ✅ Start with Bottom funnel and high conversion potential ✅ Create pages for each stage of the buyer's journey New SEO”
Read slide 34

Core components of programmatic SEO

“5 Components: So 1 X 2 X 3 Will Enable You To Programmatically Create 1000s Of Pages With Minimal Effort. An Optimized Page Template. 1 A Database of All The Information. 2 A List of Super Long Tail Keywords. =3”
Read slide 44

Stress-testing AI output

“All About AI Remember to stress test your AI output with edge cases Prompts My best practices Execution Things to consider Provide Examples Be Structured Use Markdown Test! Test! Test! Test small batches If database is large, consider a script (or use Clay) Compile a real page in docs or staging environment before committing to the build.”
Read slide 59

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About the speaker
Shiyam Sunder

Shiyam Sunder

Founder · TripleDart

LinkedIn

Co-founder & CEO of TripleDart, a digital marketing agency providing growth services for SaaS companies.

Company revenue
$10M

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Slide text

Find a passage in the slides and open the original deck.

72 passages

SEO with AI in 2025

  1. Slide 1Open deck

    The State of SEO with AI in 2025 Shiyam Sunder Founder, TripleDart Priorities, Challenges, & Opportunities

  2. Slide 2Open deck

    ‹#› AI + SEO + Human in loop Every SEO needs to be retooled for success in 2025

  3. Slide 3Open deck

    Over the next 25 minutes I’m going to show you AI in SEO 2024 Vs 2025 for SEO Impact of AI in SEO What is SEO 2.0? AI SEO Tools Programmatic SEO and Examples 8 Tactical AI SEO Tools that saves your time New SEO vs OLD SEO How to Backlink 2.0 AI SEO Workflows Myths of Programmmatic SEO Quick 4 Step process to execute How we leveraged PSEO for brands like Sentinelone, Lark, Clickup etc

Optimizing for LLMs

  1. Slide 4Open deck

    ‹#› 5 Ways to Approach Optimizing for LLMs Future-Proofing Your Brand for AI-Driven Search

  2. Slide 5Open deck

    Why Optimize for LLMs? Search is evolving beyond keywords—LLMs process content semantically. 1 AI models like ChatGPT, Google’s Gemini, and Perplexity AI are shaping search results. 2 Optimizing for LLMs means future-proofing your brand’s visibility. 3

  3. Slide 6Open deck

    1. Build a Strong Digital PR Presence LLMs associate brands with topics based on mentions in authoritative sources. Invest in digital PR campaigns to ensure your brand is referenced in trusted articles. Focus on industry publications, guest posts, and thought leadership pieces. Pro Tip: LLMs tokenize and cluster related terms—be consistent with branding.

  4. Slide 7Open deck

    We are marketing arm for 150+ tech brands

  5. Slide 9Open deck

    How will the role of AI impact SEO in 2024? What challenges and opportunities does it pose?

  6. Slide 10Open deck

    Source: Search Engine Land Survey

  7. Slide 11Open deck

    AI in SEO Anticipated Disruption of Google’s SGE Overall 71% of respondents believe SGE will result in some type of disruption to their SEO strategies. Source: Search Engine Land Survey

  8. Slide 12Open deck

    The Top 3 SEO Priorities Related to SGE UX enhancement 71% of respondents believe SGE will result in some type of disruption to their SEO strategies. AI in SEO Long-tail keyword targeting 2 1 3 Image, visual, and rich media enhancement Shifting towards long-tail keywords and phrases to capture the conversational queries typical of SGE. Prioritizing visually appealing content and rich media to stand out in the interactive SGE interface. Schema markup enhancement Enhancing schema markup to provide structured data that SGE can better utilize for generating results. 2

  9. Slide 13Open deck

    Anticipated Impact of AI on SEO in 2025 Overall 83% of respondents believe AI as a whole will have a positive impact on SEO in 2024. Source: Search Engine Land Survey AI in SEO

  10. Slide 14Open deck

    Top SEO Priorities for 2025 By Role Level Source: Search Engine Land Survey 2024 SEO Priorities

  11. Slide 15Open deck

    Top SEO Priorities for 2025 2025 SEO Priorities

  12. Slide 16Open deck

    A look into the potential future of SEO & AI for SaaS

The future SaaS SEO strategy

  1. Slide 17Open deck

    1 2 Bottom of funnel, high converting pages may still consistently reap traffic and conversions Expert - driven content may have a bigger impact than ever ( Emphasis on EEAT) 3 Brand Strength is becoming more important to win search

  2. Slide 18Open deck

    What is SEO 2.0? and why can’t I shut up about it? :)

  3. Slide 19Open deck

    What is SEO 2.0? It Is a Powerful Combination Of Seo, AI-Assisted Workflows, No-code/low-code Tools, And A Team Of Ai-Assisted Writers. Leverage AI to develop high-quality content ideas quickly Have an experiment-driven approach. Programmatic strategies through no/low-code tools. Create linkable assets fast with Replit, Co pilot, etc. Using natural language to ask questions about your data.

  4. Slide 20Open deck

    What is SEO 2.0? It Is a Powerful Combination Of Seo, AI-Assisted Workflows, No-code/low-code Tools, And A Team Of Ai-Assisted Writers. Smart AI “agents” to automate repetitive tasks. Automated workflows with Zapier + GPT-4. Contextual landing pages with custom messaging for each visitor. New frameworks to implement to dominate chat-driven search. Agile thinking and strategies, experts + AI to get massive leverage.

  5. Slide 21Open deck

    In Short, With Seo 2.0, You Can • 10x Your Results • With Half The Investment • And 2x The Productivity • Rapidly Grow Your Profits • In Half The Time.

AI SEO tools and workflows

  1. Slide 22Open deck

    PROPRIETARY & 3rd PARTY AI SEO TOOLS

  2. Slide 23Open deck

    Tool: https://competely.ai/ Competitor analysis Advantage: Manual analysis might overlook detailed competitor strategies, making it harder to identify effective tactics and gaps

  3. Slide 24Open deck

    Tool: https://seo.ai/tools/ai-keyword-tool , https://www.seedkeywords.com/ Keyword universe expansion / New Keywords Discovery Advantage: We can ask ChatGPT to expand on the initial keywords by suggesting synonyms, related terms, and long-tail variations. we can specify different ICPs to get tailored keyword suggestions. Example Prompt: “Expand the keyword ‘automate data entry’ with variations for both small businesses and large enterprises.” “Generate keyword variations for enterprise-level IT teams seeking software integration solutions”

  4. Slide 25Open deck

    Tool: https://www.keywordinsights.ai/ Keyword Clustering Advantage: Tools like Keyword Insights use AI to automatically cluster keywords by intent and topic. AI streamlines the process, making keyword clustering faster and more accurate. Ensures content aligns with user needs and search engine algorithms.

  5. Slide 26Open deck

    Tool: https://thruuu.com/ Brief Creation Advantage: Thruu can provide a detailed content brief with minimal human assistance in selecting competitors to target, regions, keywords prioritization, etc.

  6. Slide 27Open deck

    Tool: https://www.junia.ai/tools/ai-internal-linking AI-Powered Internal Linking Advantage: The tool analyzes internal linking strategies by examining existing links across your site and identifying potential improvements. It evaluates the effectiveness of current internal links and recommends new linking opportunities to enhance navigation and SEO performance. The tool provides actionable suggestions for optimizing internal links, requiring minimal human intervention to implement.

  7. Slide 28Open deck

    Tool: Surfer SEO Content Optimization Advantage: The tool dissects all SEO elements of a page, including URL, H1, H2, H3, body content, image alts, internal links, keyword usage, meta tags, schemas, and backlinks. It compares these elements against competitors and provides scores to identify areas for improvement. The tool suggests changes that need only a few minutes of human intervention to optimize.

  8. Slide 29Open deck

    Tool: https://detailed.com/extension/ SEO Extension

  9. Slide 30Open deck

    Tool: https://sparktoro.com/, https://www.audiense.com/ Audience Insights

  10. Slide 31Open deck

    Tool: https://searchatlas.com/otto-seo/ AI Agent for SEO

New SEO and backlinking

  1. Slide 32Open deck

    New SEO Vs Old SEO

  2. Slide 33Open deck

    23 Types of SEO Content Others focus more on driving conversions: How-To Guides Landing Pages Product Pages Best-Of Posts Comparisons Case Studies Alternatives Templates Free Tools Reviews Some focus more on driving traffic: Lists FAQs Steps Interviews Checklists Definitions Pillar Pages Infographics Press Releases Ultimate Guides Trending Content Beginner's Guides Tips/Best Practices

  3. Slide 34Open deck

    ❌Starting topic research with random keyword ideas Outdated SEO ❌Write content that target high search volume keywords ✅ Starting topic research with customer insights ✅ Start with Bottom funnel and high conversion potential ✅ Create pages for each stage of the buyer's journey New SEO

  4. Slide 35Open deck

    1 Learn Pain Points 2 3 Content Creation Process Think of topic ideas Find Keywords

  5. Slide 36Open deck

    Job to be done framework

  6. Slide 37Open deck

    Starting topic research with random keyword ideas ❌ Outdated SEO New SEO Have a multimodal content strategy: Repurpose 1 blog post into social media posts, loom video, eBook & Newsletter ✅

  7. Slide 38Open deck

    HOW TO BACKLINK 2.0

  8. Slide 39Open deck

    How to Backlink

  9. Slide 40Open deck

    How to Backlink

  10. Slide 41Open deck

    30 Free backlinks 160 Free backlinks

Programmatic SEO execution

  1. Slide 42Open deck

    Driving Massive Value with Programmatic SEO in B2B

  2. Slide 43Open deck

    Programmatic SEO Is A Powerful Approach That Combines The Power Of Seo And Automation To Help You Publish 100s Or Even 1000s Of Pages In A No Time.

  3. Slide 44Open deck

    5 Components: So 1 X 2 X 3 Will Enable You To Programmatically Create 1000s Of Pages With Minimal Effort. An Optimized Page Template. 1 A Database of All The Information. 2 A List of Super Long Tail Keywords. =3

  4. Slide 45Open deck

    What is Programmatic SEO?

  5. Slide 46Open deck

    Myth 1 Programmatic SEO is spam

  6. Slide 47Open deck

    Myth 1: Programmatic SEO is spam Which is more helpful? VS

  7. Slide 48Open deck

    Myth 2 Programmatic SEO only works with AI

  8. Slide 49Open deck

    What has AI unlocked? Flexibility

  9. Slide 50Open deck

    Myth 3 Programmatic content does not convert

  10. Slide 51Open deck

    Converts just as well or even better Company 1 Company 2 6.4% aggregate conversion rate over 1200 monthly traffic 1.7% aggregate conversion rate over 206k/monthly traffic

  11. Slide 52Open deck

    How do I know if pSEO is right for me? Risk Tolerance Current SEO Strategy Market Potential Am I willing to spend amount of time & resources to test strategy?
 Am I willing to risk possible errors published on my site? Do I have an authoritative website that can index and rank quickly? Am I able to get SEO results the traditional way? Am I in a large enough niche where it makes sense to find large numbers of variables?
 Can my product / service handle massive amounts of personalization and use cases?

  12. Slide 53Open deck

    Keyword Pattern Opportunity Sizing

  13. Slide 54Open deck

    Research Methods Semrush Keyword Magic
Ahrefs Keyword Explorer Use traditional tools as inspiration and “snapshots” Don’t worry about 0 search volume Start typing beginnings of keyword patterns and see if Google has a lot of suggestions Take Google Search Console data keywords and find patterns Go with your gut - find interesting datasets Opportunity Sizing Google Autosuggest By word Ideas Generator Semrush Keyword Magic
Ahrefs Keyword Explorer

  14. Slide 55Open deck

    Forecasting All forecasts are wrong, but some are useful

  15. Slide 56Open deck

    Essential Artefacts for pSEO Execution Programmatic SEO Page Content Content Database AI prompts 1 2 3 4

  16. Slide 57Open deck

    Essential Artefacts for pSEO Execution Page Template Hard coded elements 1 Dynamic content elements 2 AI elements =3

  17. Slide 58Open deck

    Essential Artefacts for pSEO Execution Database and Data Wrangling No code… but lots of formulas Validate content with HTML checker or Markdown checker Basic Formulas If arrayformula substitute regexmatch split lower/upper Multi-Database Formulas Index-match Random filter

  18. Slide 59Open deck

    All About AI Remember to stress test your AI output with edge cases Prompts My best practices Execution Things to consider Provide Examples Be Structured Use Markdown Test! Test! Test! Test small batches If database is large, consider a script (or use Clay) Compile a real page in docs or staging environment before committing to the build.

  19. Slide 60Open deck

    Publishing Your Content Programmatic Database Whalesync WIP-Import-Export CSV Webflow Wordpress Static Site

  20. Slide 61Open deck

    Automated Way https://learn.byword.ai/custom/templates 1 https://learn.byword.ai/custom/datasets 2 https://www.withdaydream.com/ =3

  21. Slide 62Open deck

    Recap of the Execution Roadmap Recap Find keyword Patterns Build Page Template Setup Database Build AI Prompts Publish

  22. Slide 63Open deck

    PSEO Forecasting Tool

Tracking results and case studies

  1. Slide 64Open deck

    Tracking Results Timeline How can we tell if a programmatic project is “successful”? 1 2 3 4 1-3 months 1-6 months 1-9 months 1-12 months Indexation Impressions Rankings Traffic & Conversions

  2. Slide 65Open deck

    AI Workflow 1 DEMO LED SEO

  3. Slide 66Open deck

    AI Workflow 2 AI Based Automated SEO Opportunity Analysis

  4. Slide 67Open deck

    AI Workflow 3 AI Based Case Study Content Creation

  5. Slide 68Open deck

    Problem Case Study 1 Low results from organic SEO (non-brand) Solution Programmatic templates, country landing pages Results 300+ Pages 100K+ Monthly Traffic in organic SEO after 6 months of implementation

  6. Slide 69Open deck

    Problem Case Study 2 High demand and not scalable without Programmatic Solution Programmatic templates, comparisons landing pages Results 500+ Pages +160% in organic SEO conversions after 3 months

  7. Slide 70Open deck

    Problem Case Study 3 Scale content without scaling budget Solution Database Led Content Custom folder Results 1,00+ Pages 10k+ Monthly Traffic

  8. Slide 71Open deck

    Case Study 4 Results 200+ Pages 5K Organic traffic per month 10 New demos per month

  9. Slide 72Open deck

    Case Study 5 Results 200+ Pages 3K Organic traffic per month 5+ New meetings per month

  10. Slide 73Open deck

    Thank you! tripledart.com Shiyam’s Linkedin