Skip to resource content
Live webinar · Nov 17Get Funded Before ChristmasReserve a seat
Founder conversationGuru $10m+

The State of AI: SEO in 2024

Programmatic SEO, tactical AI tools, backlinks, and five ways to optimize for LLM-driven search

Shiyam Sunder · TripleDart

Published September 6, 2024
About this resource
Format
SaaSOpen 2024 NYC
Length
26 min video
Inside
9 key moments
Read the full transcript

Explore the lesson. Sign in to access the slide download.

What you’ll learn

Topics covered: Cool let's get started okay so yeah I mean…; First you can leverage AI to create high quality…; What kind of changes that you wanted to make….

Read the source passages

Key moments

Find the ideas you need and go straight to the source.

Cool let's get started okay so yeah I mean…

“cool let's get started okay so yeah I mean uh we're going to talk about one of the very important topics for the last two years about like you know SEO and AI like you know how this deadly combination is going to work so we're going to talk about priority challenges and opportunities for the next 20 minutes so I'm sham I'm founder of triple do triple do is a bdb SAS growth agency we work with over 100 plus brands previous to triple. I used to run marketing at”
Watch at 00:03

First you can leverage AI to create high quality…

“first you can leverage AI to create high quality content ideas not the content you shouldn't use AI to create content that will penalize or that will uh impact in a wrong way so you can use AI to find ideas second there are lot of experimentation tools right now so that will guide you whether a particular SE experiment is going on the right track or not third programmatic that we are going to cover and fourth right now you don't need to basically uh uh like you”
Watch at 06:19

What kind of changes that you wanted to make…

“what kind of changes that you wanted to make right and finally SEO is also moving towards audience Leed right so we use pararo and we use audience.com to find the demographic technographic uh signals about different companies and this will help you identify okay like you know a company a visits like you know uh freshworks decom and after that like in about 2 minutes they're they're visiting zendesk.com all right so that”
Watch at 12:34

And a half months back and we got 30…

“and a half months back and we got 30 free backlinks right there are a lot of news letters have been like you know reported this and also there are couple of other uh websites have been like you know given this these are all like you know very big this thing and towards the right so we work with this company who who is a social media management portal right we we've created like 10 free tools like that and you can look at like you know we got around 160 free backlinks in about two and half three”
Watch at 18:48

Why optimize for LLMs

“Why Optimize for LLMs? Search is evolving beyond keywords—LLMs process content semantically. 1 AI models like ChatGPT, Google’s Gemini, and Perplexity AI are shaping search results. 2 Optimizing for LLMs means future-proofing your brand’s visibility. 3”
Read slide 5

The SEO 2.0 model

“What is SEO 2.0? It Is a Powerful Combination Of Seo, AI-Assisted Workflows, No-code/low-code Tools, And A Team Of Ai-Assisted Writers. Leverage AI to develop high-quality content ideas quickly Have an experiment-driven approach. Programmatic strategies through no/low-code tools. Create linkable assets fast with Replit, Co pilot, etc. Using natural language to ask questions about your data.”
Read slide 19

Start with customer insights

“❌Starting topic research with random keyword ideas Outdated SEO ❌Write content that target high search volume keywords ✅ Starting topic research with customer insights ✅ Start with Bottom funnel and high conversion potential ✅ Create pages for each stage of the buyer's journey New SEO”
Read slide 34

Core components of programmatic SEO

“5 Components: So 1 X 2 X 3 Will Enable You To Programmatically Create 1000s Of Pages With Minimal Effort. An Optimized Page Template. 1 A Database of All The Information. 2 A List of Super Long Tail Keywords. =3”
Read slide 44

Stress-testing AI output

“All About AI Remember to stress test your AI output with edge cases Prompts My best practices Execution Things to consider Provide Examples Be Structured Use Markdown Test! Test! Test! Test small batches If database is large, consider a script (or use Clay) Compile a real page in docs or staging environment before committing to the build.”
Read slide 59

Preview slides

Open slide preview in Google Slides

Resource files

  • Video

    Watch video

  • The State of AI: SEO in 2024 - Slide Deck

About the speaker
Shiyam Sunder

Shiyam Sunder

Founder · TripleDart

LinkedIn

Co-founder & CEO of TripleDart, a digital marketing agency providing growth services for SaaS companies.

Company revenue
$10M

More founder interviews

Slide by slide

Each slide with a short explanation of what it shows. Open the slide text for its exact wording.

73 passages

SEO with AI in 2025

  1. Slide 1Open deck
    Slide text

    The State of SEO with AI in 2025 Shiyam Sunder Founder, TripleDart Priorities, Challenges, & Opportunities

  2. Slide 2Open deck

    SEO needs retooling around AI and humans

    The talk's thesis is that every SEO needs to be retooled for success in 2025, combining AI, SEO and a human in the loop. The slide states this as a claim and gives no supporting data.

    Slide text

    ‹#› AI + SEO + Human in loop Every SEO needs to be retooled for success in 2025

  3. Slide 3Open deck

    Agenda: AI in SEO, tools, programmatic SEO

    The 25-minute talk is split into three blocks. AI in SEO covers 2024 vs 2025, AI's impact and SEO 2.0. AI SEO tools covers 8 tactical tools, new vs old SEO, backlinking and AI workflows. Programmatic SEO covers myths, a 4-step process and brand examples.

    Slide text

    Over the next 25 minutes I’m going to show you AI in SEO 2024 Vs 2025 for SEO Impact of AI in SEO What is SEO 2.0? AI SEO Tools Programmatic SEO and Examples 8 Tactical AI SEO Tools that saves your time New SEO vs OLD SEO How to Backlink 2.0 AI SEO Workflows Myths of Programmmatic SEO Quick 4 Step process to execute How we leveraged PSEO for brands like Sentinelone, Lark, Clickup etc

Optimizing for LLMs

  1. Slide 4Open deck

    Section opener: optimizing for LLMs

    A section card introduces optimizing for LLMs as a way to prepare a brand for AI-driven search. No tactics are listed on the card.

    Slide text

    ‹#› 5 Ways to Approach Optimizing for LLMs Future-Proofing Your Brand for AI-Driven Search

  2. Slide 5Open deck

    Optimize for LLMs to protect future visibility

    Sunder argues that semantic interpretation makes LLM visibility a separate consideration from keywords alone. The slide names ChatGPT, Gemini and Perplexity, and illustrates the point with a Perplexity answer that cites sources.

    Slide text

    Why Optimize for LLMs? Search is evolving beyond keywords—LLMs process content semantically. 1 AI models like ChatGPT, Google’s Gemini, and Perplexity AI are shaping search results. 2 Optimizing for LLMs means future-proofing your brand’s visibility. 3

  3. Slide 6Open deck

    Digital PR builds brand-topic associations for LLMs

    Sunder recommends building brand-topic associations through authoritative mentions. His tips include industry publications, guest posts, thought leadership and consistent branding. A backlink report illustrates mentions across external articles.

    Slide text

    1. Build a Strong Digital PR Presence LLMs associate brands with topics based on mentions in authoritative sources. Invest in digital PR campaigns to ensure your brand is referenced in trusted articles. Focus on industry publications, guest posts, and thought leadership pieces. Pro Tip: LLMs tokenize and cluster related terms—be consistent with branding.

  4. Slide 7Open deck

    TripleDart markets for 150+ tech brands

    A logo wall backs the claim that TripleDart is the marketing arm for 150+ tech brands. It shows many SaaS and tech companies, including SentinelOne, ByteDance and ClickUp, as social proof for the speaker's agency.

    Slide text

    We are marketing arm for 150+ tech brands

  5. Slide 8Open deck

    Client logos grouped by company stage

    Client logos are sorted into three columns: Mature (100M+ ARR), Growth Stage (C-F) and Fast Growing. It signals the agency serves software companies from early growth to large established vendors.

  6. Slide 9Open deck

    Section opener: AI's role in SEO in 2024

    A section card asks how AI will affect SEO in 2024 and what challenges and opportunities it brings. It poses questions without giving results.

    Slide text

    How will the role of AI impact SEO in 2024? What challenges and opportunities does it pose?

  7. Slide 10Open deck

    Algorithm changes top the hardest SEO tasks

    The slide cites a Search Engine Land survey in which algorithm changes lead the difficult SEO tasks for 2024 at 22.2%, followed by link building at 16.2% and technical SEO at 13.4%. Content led the displayed 2023 responses. A footnote warns that the question changed between years.

    Slide text

    Source: Search Engine Land Survey

  8. Slide 11Open deck

    71% expect Google SGE to disrupt SEO

    The survey chart in the presentation reports that 71% anticipated some disruption from Google's SGE. The chart splits that into 13% very, 32% somewhat and 26% slightly disruptive; 18% expected no disruption and 11% were unsure.

    Slide text

    AI in SEO Anticipated Disruption of Google’s SGE Overall 71% of respondents believe SGE will result in some type of disruption to their SEO strategies. Source: Search Engine Land Survey

  9. Slide 12Open deck

    Top three SEO priorities around SGE

    The three priorities named are UX enhancement, long-tail keyword targeting to capture conversational queries, and image, visual and rich media enhancement. Schema markup enhancement also appears, so SGE can use structured data when generating results.

    Slide text

    The Top 3 SEO Priorities Related to SGE UX enhancement 71% of respondents believe SGE will result in some type of disruption to their SEO strategies. AI in SEO Long-tail keyword targeting 2 1 3 Image, visual, and rich media enhancement Shifting towards long-tail keywords and phrases to capture the conversational queries typical of SGE. Prioritizing visually appealing content and rich media to stand out in the interactive SGE interface. Schema markup enhancement Enhancing schema markup to provide structured data that SGE can better utilize for generating results. 2

  10. Slide 13Open deck

    83% expect AI to help SEO

    The survey chart reports that 83% expected a positive impact from AI: 44% large positive and 39% slight positive. The remaining groups are 7% no impact, 9% slight negative and 1% large negative.

    Slide text

    Anticipated Impact of AI on SEO in 2025 Overall 83% of respondents believe AI as a whole will have a positive impact on SEO in 2024. Source: Search Engine Land Survey AI in SEO

  11. Slide 14Open deck

    SEO priorities differ by role level

    Adapting to AI's impact on SEO is a top priority at every level: first for managers and leaders, second for practitioners. Practitioners rank team collaboration first. Leaders then weigh evaluating new SEO technologies and hiring dedicated resources, while managers weigh measuring SEO performance.

    Slide text

    Top SEO Priorities for 2025 By Role Level Source: Search Engine Land Survey 2024 SEO Priorities

  12. Slide 15Open deck

    2025 priorities: optimizing for AI answers

    The 2025 priorities slide shows a diagram called Optimizing for AI Answers (LLMO). Its six factors are invest in PR and content, claim Wikipedia, provide feedback, don't neglect SEO, leverage Reddit and entity research.

    Slide text

    Top SEO Priorities for 2025 2025 SEO Priorities

  13. Slide 16Open deck

    Section opener: future of SEO and AI

    A section card introduces possible futures for SEO and AI in SaaS. It contains no specific forecast or outcome.

    Slide text

    A look into the potential future of SEO & AI for SaaS

The future SaaS SEO strategy

  1. Slide 17Open deck

    Funnel pages, brand and expertise win in search

    Sunder suggests that high-converting bottom-of-funnel pages may continue to bring traffic and conversions. He also expects brand strength and expert-driven content to become more important in search, emphasizing EEAT.

    Slide text

    1 2 Bottom of funnel, high converting pages may still consistently reap traffic and conversions Expert - driven content may have a bigger impact than ever ( Emphasis on EEAT) 3 Brand Strength is becoming more important to win search

  2. Slide 18Open deck

    Section opener: what is SEO 2.0

    A section card introduces SEO 2.0 as a topic the speaker emphasizes. No definition is given on this card.

    Slide text

    What is SEO 2.0? and why can’t I shut up about it? :)

  3. Slide 19Open deck

    SEO 2.0 blends AI workflows and low-code tools

    SEO 2.0 is defined as a combination of SEO, AI-assisted workflows, no-code or low-code tools and AI-assisted writers. The first set of practices: use AI for content ideas, run experiments, build programmatic strategies with no/low-code, make linkable assets quickly, and query your data in natural language.

    Slide text

    What is SEO 2.0? It Is a Powerful Combination Of Seo, AI-Assisted Workflows, No-code/low-code Tools, And A Team Of Ai-Assisted Writers. Leverage AI to develop high-quality content ideas quickly Have an experiment-driven approach. Programmatic strategies through no/low-code tools. Create linkable assets fast with Replit, Co pilot, etc. Using natural language to ask questions about your data.

  4. Slide 20Open deck

    SEO 2.0 adds agents and automated workflows

    Continues the SEO 2.0 definition with automation practices: AI agents for repetitive tasks, Zapier plus GPT-4 workflows, contextual landing pages with custom messaging per visitor, frameworks for chat-driven search, and agile thinking where experts plus AI gain leverage.

    Slide text

    What is SEO 2.0? It Is a Powerful Combination Of Seo, AI-Assisted Workflows, No-code/low-code Tools, And A Team Of Ai-Assisted Writers. Smart AI “agents” to automate repetitive tasks. Automated workflows with Zapier + GPT-4. Contextual landing pages with custom messaging for each visitor. New frameworks to implement to dominate chat-driven search. Agile thinking and strategies, experts + AI to get massive leverage.

  5. Slide 21Open deck

    Claimed SEO 2.0 payoff: 10x results

    The speaker claims SEO 2.0 can deliver 10x results with half the investment, 2x the productivity and rapid profit growth in half the time. The slide gives no data or source for these figures.

    Slide text

    In Short, With Seo 2.0, You Can • 10x Your Results • With Half The Investment • And 2x The Productivity • Rapidly Grow Your Profits • In Half The Time.

AI SEO tools and workflows

  1. Slide 22Open deck

    Proprietary and third-party AI SEO tools

    A section card introduces proprietary and third-party AI tools for SEO. It does not yet identify a tool or show a workflow.

    Slide text

    PROPRIETARY & 3rd PARTY AI SEO TOOLS

  2. Slide 23Open deck

    AI competitor analysis catches missed tactics

    The competitor analysis tool shown is Competely. Its stated advantage is that manual analysis can overlook detailed competitor strategies, making effective tactics and gaps harder to find. The screenshot is a side-by-side comparison of Notion, Asana, monday and Trello covering overview, product and features.

    Slide text

    Tool: https://competely.ai/ Competitor analysis Advantage: Manual analysis might overlook detailed competitor strategies, making it harder to identify effective tactics and gaps

  3. Slide 24Open deck

    Use AI to expand keyword universe by audience

    AI keyword tools plus ChatGPT can expand initial keywords into synonyms, related terms and long-tail variations, and can be pointed at different ICPs. Example prompts ask for variations of 'automate data entry' for small businesses and enterprises. The screenshot shows a tool that generates keywords from a short description.

    Slide text

    Tool: https://seo.ai/tools/ai-keyword-tool , https://www.seedkeywords.com/ Keyword universe expansion / New Keywords Discovery Advantage: We can ask ChatGPT to expand on the initial keywords by suggesting synonyms, related terms, and long-tail variations. we can specify different ICPs to get tailored keyword suggestions. Example Prompt: “Expand the keyword ‘automate data entry’ with variations for both small businesses and large enterprises.” “Generate keyword variations for enterprise-level IT teams seeking software integration solutions”

  4. Slide 25Open deck

    AI clusters keywords by intent and topic

    The presentation positions Keyword Insights as a way to group keywords by intent and topic. The screenshot shows the clustering tool and a review, illustrating the proposed alternative to manual grouping.

    Slide text

    Tool: https://www.keywordinsights.ai/ Keyword Clustering Advantage: Tools like Keyword Insights use AI to automatically cluster keywords by intent and topic. AI streamlines the process, making keyword clustering faster and more accurate. Ensures content aligns with user needs and search engine algorithms.

  5. Slide 26Open deck

    AI generates content briefs with little input

    Thruuu can produce a detailed content brief with minimal human help in choosing competitors, regions and keyword priorities. The screenshot shows its brief generator with fields such as title, description, slug, target word count and article type.

    Slide text

    Tool: https://thruuu.com/ Brief Creation Advantage: Thruu can provide a detailed content brief with minimal human assistance in selecting competitors to target, regions, keywords prioritization, etc.

  6. Slide 27Open deck

    AI suggests internal links with minimal effort

    Junia's AI internal linking tool reviews existing links, evaluates how effective they are and recommends new linking opportunities. The slide says it requires minimal human work to implement. The screenshot shows a form where you paste blog text and a list of site links.

    Slide text

    Tool: https://www.junia.ai/tools/ai-internal-linking AI-Powered Internal Linking Advantage: The tool analyzes internal linking strategies by examining existing links across your site and identifying potential improvements. It evaluates the effectiveness of current internal links and recommends new linking opportunities to enhance navigation and SEO performance. The tool provides actionable suggestions for optimizing internal links, requiring minimal human intervention to implement.

  7. Slide 28Open deck

    Surfer SEO scores pages against competitors

    The presentation positions Surfer SEO as a way to compare page elements with competing content and identify changes. The screenshot pairs a draft article with scoring and content guidelines. The explanation focuses on the workflow rather than interface counters.

    Slide text

    Tool: Surfer SEO Content Optimization Advantage: The tool dissects all SEO elements of a page, including URL, H1, H2, H3, body content, image alts, internal links, keyword usage, meta tags, schemas, and backlinks. It compares these elements against competitors and provides scores to identify areas for improvement. The tool suggests changes that need only a few minutes of human intervention to optimize.

  8. Slide 29Open deck

    SEO extension shows on-page factors in one click

    The tool shown is a browser SEO extension. Its screenshot, titled 7 tabs of SEO insights, shows one-click access to on-page factors such as title, description, URL, canonical and heading structure, with pass or fail flags.

    Slide text

    Tool: https://detailed.com/extension/ SEO Extension

  9. Slide 30Open deck

    Audience tools show what audiences read and search

    The presentation uses SparkToro and Audiense to illustrate audience research. Its example report groups websites visited, search interests and demographic information, showing how those views can inform audience understanding.

    Slide text

    Tool: https://sparktoro.com/, https://www.audiense.com/ Audience Insights

  10. Slide 31Open deck

    An AI agent can deploy SEO fixes

    Search Atlas's OTTO SEO is presented as an AI agent for SEO. The dashboard shows an optimization score, issue categories such as meta descriptions and missing alt text, and fixes marked as deployed per page.

    Slide text

    Tool: https://searchatlas.com/otto-seo/ AI Agent for SEO

New SEO and backlinking

  1. Slide 32Open deck

    Section opener: new SEO versus old SEO

    Introduces a comparison of new and old SEO approaches. The slide has only the heading and a dartboard illustration.

    Slide text

    New SEO Vs Old SEO

  2. Slide 33Open deck

    23 content types split by traffic or conversion

    SEO content types fall on a map from traffic-focused to conversion-focused and from easy to difficult. Traffic types include lists, FAQs, guides and infographics. Conversion types include landing pages, product pages, comparisons, case studies, templates and free tools.

    Slide text

    23 Types of SEO Content Others focus more on driving conversions: How-To Guides Landing Pages Product Pages Best-Of Posts Comparisons Case Studies Alternatives Templates Free Tools Reviews Some focus more on driving traffic: Lists FAQs Steps Interviews Checklists Definitions Pillar Pages Infographics Press Releases Ultimate Guides Trending Content Beginner's Guides Tips/Best Practices

  3. Slide 34Open deck

    New SEO starts with customer insight and funnel

    Outdated SEO starts with random keyword ideas and writes for high search volume keywords. New SEO starts research with customer insights, begins at the bottom of the funnel with high conversion potential, and builds pages for each buyer stage from unaware to most aware.

    Slide text

    ❌Starting topic research with random keyword ideas Outdated SEO ❌Write content that target high search volume keywords ✅ Starting topic research with customer insights ✅ Start with Bottom funnel and high conversion potential ✅ Create pages for each stage of the buyer's journey New SEO

  4. Slide 35Open deck

    Content process: pain points, topics, keywords

    The content creation process runs in three steps: learn pain points, think of topic ideas, then find keywords. Keywords come last, after customer problems and topics.

    Slide text

    1 Learn Pain Points 2 3 Content Creation Process Think of topic ideas Find Keywords

  5. Slide 36Open deck

    Jobs to be done framework maps customer needs

    The Jobs to be done framework is shown as a large map of one persona. It lays out a core job, related jobs, desired outcomes and a journey of phases. It is a way to document customer needs before choosing topics.

    Slide text

    Job to be done framework

  6. Slide 37Open deck

    Repurpose one blog post across formats

    New SEO uses a multimodal content strategy: one blog post becomes social posts, a Loom video, an eBook and a newsletter. The example shows a blog article on choosing an ESP32 product turned into a LinkedIn post.

    Slide text

    Starting topic research with random keyword ideas ❌ Outdated SEO New SEO Have a multimodal content strategy: Repurpose 1 blog post into social media posts, loom video, eBook & Newsletter ✅

  7. Slide 38Open deck

    Section opener: backlinking 2.0

    A section card introduces backlinking 2.0. It gives no steps or results on its own.

    Slide text

    HOW TO BACKLINK 2.0

  8. Slide 39Open deck

    Four steps to earn links with free tools

    The backlink method is to build a free tool as link bait. The four steps: find a tool idea, lay the groundwork on inputs and outputs, create and deploy it with low-code tools or ChatGPT, then optimize and promote it.

    Slide text

    How to Backlink

  9. Slide 40Open deck

    ChatGPT can suggest link-bait tool ideas

    This step of the build adds an example of step one: a ChatGPT answer listing link-bait ideas for a freelance marketplace, such as a rate calculator, timeline estimator, budget estimator and market saturation checker.

    Slide text

    How to Backlink

  10. Slide 41Open deck

    Two free tools earned 30 and 160 backlinks

    Two example free tools are credited with backlinks: an ESOP pool size calculator with 30 free backlinks and an AI long-post generator for X and LinkedIn with 160 free backlinks.

    Slide text

    30 Free backlinks 160 Free backlinks

Programmatic SEO execution

  1. Slide 42Open deck

    Section opener: programmatic SEO in B2B

    A section card introduces programmatic SEO in B2B. It frames the topic as a source of value without showing results on this card.

    Slide text

    Driving Massive Value with Programmatic SEO in B2B

  2. Slide 43Open deck

    Programmatic SEO publishes pages at scale

    Programmatic SEO combines SEO and automation to publish hundreds or even thousands of pages quickly.

    Slide text

    Programmatic SEO Is A Powerful Approach That Combines The Power Of Seo And Automation To Help You Publish 100s Or Even 1000s Of Pages In A No Time.

  3. Slide 44Open deck

    Templates, data and keywords multiply into pages

    Programmatic SEO needs an optimized page template, a database of all the information and a list of super long-tail keywords. Multiplying the three lets you create thousands of pages with minimal effort. The heading says 5 components, but three are listed.

    Slide text

    5 Components: So 1 X 2 X 3 Will Enable You To Programmatically Create 1000s Of Pages With Minimal Effort. An Optimized Page Template. 1 A Database of All The Information. 2 A List of Super Long Tail Keywords. =3

  4. Slide 45Open deck

    Example: one template, many Delta miles pages

    Programmatic SEO is illustrated with a stack of near-identical pages, each answering a question about how much a given number of Delta miles is worth. The pages share one template and vary the number in the query.

    Slide text

    What is Programmatic SEO?

  5. Slide 46Open deck

    Myth 1: programmatic SEO is spam

    The first myth labels programmatic SEO as spam. The card introduces the objection without providing evidence or a rebuttal.

    Slide text

    Myth 1 Programmatic SEO is spam

  6. Slide 47Open deck

    Compare a hand-written page with templated pages

    The slide asks which is more helpful by comparing an editorial article on Delta SkyMiles value with templated WalletHub pages for different mile amounts. It poses the question and gives no answer on the slide.

    Slide text

    Myth 1: Programmatic SEO is spam Which is more helpful? VS

  7. Slide 48Open deck

    Myth 2: programmatic SEO only works with AI

    The second myth says programmatic SEO only works with AI. The card states the objection without giving an example.

    Slide text

    Myth 2 Programmatic SEO only works with AI

  8. Slide 49Open deck

    AI adds flexibility to a programmatic workflow

    AI unlocks flexibility. The quoted text says the workflow shapes the content, and it suggests building programmatic pages without AI content first to learn the discipline needed. Then add AI for flexibility to get a differentiated workflow.

    Slide text

    What has AI unlocked? Flexibility

  9. Slide 50Open deck

    Myth 3: programmatic content does not convert

    The third myth says programmatic content does not convert. The card introduces that objection without giving conversion figures.

    Slide text

    Myth 3 Programmatic content does not convert

  10. Slide 51Open deck

    Programmatic pages converted at 6.4% and 1.7%

    Two companies are offered as evidence that programmatic content converts just as well or better. Company 1 shows a 6.4% aggregate conversion rate over 1200 monthly traffic. Company 2 shows 1.7% over 206k monthly traffic.

    Slide text

    Converts just as well or even better Company 1 Company 2 6.4% aggregate conversion rate over 1200 monthly traffic 1.7% aggregate conversion rate over 206k/monthly traffic

  11. Slide 52Open deck

    Three questions to test pSEO fit

    Before choosing pSEO, check three areas. Risk tolerance: time, resources and tolerance for published errors. Current SEO strategy: an authoritative site that can rank quickly, and whether traditional SEO works. Market potential: a niche large enough for many variables and a product that handles personalization.

    Slide text

    How do I know if pSEO is right for me? Risk Tolerance Current SEO Strategy Market Potential Am I willing to spend amount of time & resources to test strategy?
 Am I willing to risk possible errors published on my site? Do I have an authoritative website that can index and rank quickly? Am I able to get SEO results the traditional way? Am I in a large enough niche where it makes sense to find large numbers of variables?
 Can my product / service handle massive amounts of personalization and use cases?

  12. Slide 53Open deck

    Keyword patterns to size a pSEO opportunity

    A table lists keyword pattern types with templates and examples. Traditional patterns are localization, jobs to be done, industries and comparisons, such as 'ahrefs alternatives'. Niched ones are metrics and brands, such as 'zapier integrations'.

    Slide text

    Keyword Pattern Opportunity Sizing

  13. Slide 54Open deck

    Size the opportunity with tools and your data

    Research methods: use Semrush and Ahrefs as inspiration and snapshots, and don't worry about zero search volume. Type keyword pattern beginnings into Google Autosuggest to see how many suggestions appear. Mine Search Console keywords for patterns, and go with your gut on interesting datasets.

    Slide text

    Research Methods Semrush Keyword Magic
Ahrefs Keyword Explorer Use traditional tools as inspiration and “snapshots” Don’t worry about 0 search volume Start typing beginnings of keyword patterns and see if Google has a lot of suggestions Take Google Search Console data keywords and find patterns Go with your gut - find interesting datasets Opportunity Sizing Google Autosuggest By word Ideas Generator Semrush Keyword Magic
Ahrefs Keyword Explorer

  14. Slide 55Open deck

    A pipeline forecast turns volume into dollars

    Forecasts are imperfect but useful. A spreadsheet takes a keyword pattern's volume of 4,970, applies a 2.93 multiplier and a 10.09% click rate, then a 3% conversion rate and $500 conversion value, giving a monthly pipeline of $22,067.

    Slide text

    Forecasting All forecasts are wrong, but some are useful

  15. Slide 56Open deck

    Four artifacts for executing pSEO

    The execution section lists four essential artifacts: programmatic SEO, page content, a content database and AI prompts.

    Slide text

    Essential Artefacts for pSEO Execution Programmatic SEO Page Content Content Database AI prompts 1 2 3 4

  16. Slide 57Open deck

    Page templates mix fixed, dynamic and AI parts

    A page template has hard-coded elements, dynamic content elements and AI elements. The sample template doc mixes fixed blocks like CTA buttons and case studies with variable headings and AI prompt blocks, each with a word count and cost estimate.

    Slide text

    Essential Artefacts for pSEO Execution Page Template Hard coded elements 1 Dynamic content elements 2 AI elements =3

  17. Slide 58Open deck

    Spreadsheet formulas power the content database

    The database needs no code but lots of spreadsheet formulas, and content should be validated with an HTML or Markdown checker. Basic formulas include if, arrayformula, substitute, regexmatch, split and case changes. Multi-database ones are index-match, random and filter.

    Slide text

    Essential Artefacts for pSEO Execution Database and Data Wrangling No code… but lots of formulas Validate content with HTML checker or Markdown checker Basic Formulas If arrayformula substitute regexmatch split lower/upper Multi-Database Formulas Index-match Random filter

  18. Slide 59Open deck

    Stress test AI output before building

    Stress test AI output with edge cases. Prompt tips: provide examples, be structured, use Markdown and test repeatedly. Execution tips: test small batches, use a script or Clay for large databases, and compile a real page in docs or staging before committing to the build.

    Slide text

    All About AI Remember to stress test your AI output with edge cases Prompts My best practices Execution Things to consider Provide Examples Be Structured Use Markdown Test! Test! Test! Test small batches If database is large, consider a script (or use Clay) Compile a real page in docs or staging environment before committing to the build.

  19. Slide 60Open deck

    Publish the database through sync or import

    A programmatic database reaches the site by three routes: Whalesync to Webflow, an import-export plugin to WordPress, or CSV to a static site.

    Slide text

    Publishing Your Content Programmatic Database Whalesync WIP-Import-Export CSV Webflow Wordpress Static Site

  20. Slide 61Open deck

    Automated options for templates and datasets

    The automated route lists three tools: two custom-template and custom-dataset features from Byword, and Daydream. The slide gives no further detail on how each works.

    Slide text

    Automated Way https://learn.byword.ai/custom/templates 1 https://learn.byword.ai/custom/datasets 2 https://www.withdaydream.com/ =3

  21. Slide 62Open deck

    Five-step execution roadmap for pSEO

    The pSEO roadmap runs in order: find keyword patterns, build the page template, set up the database, build AI prompts, then publish.

    Slide text

    Recap of the Execution Roadmap Recap Find keyword Patterns Build Page Template Setup Database Build AI Prompts Publish

  22. Slide 63Open deck

    Free pSEO forecasting sheet from TripleDart

    Points the audience to TripleDart's programmatic SEO forecasting tool, a copyable spreadsheet with four sheets: cluster planner, probable volume, probable CTR and revenue forecast. A QR code links to it.

    Slide text

    PSEO Forecasting Tool

Tracking results and case studies

  1. Slide 64Open deck

    Judge a pSEO project in four stages

    The presentation proposes measuring a programmatic SEO project in stages: indexation in 1-3 months, impressions in 1-6 months, rankings in 1-9 months, then traffic and conversions in 1-12 months. The graphic sequences these as evaluation windows.

    Slide text

    Tracking Results Timeline How can we tell if a programmatic project is “successful”? 1 2 3 4 1-3 months 1-6 months 1-9 months 1-12 months Indexation Impressions Rankings Traffic & Conversions

  2. Slide 65Open deck

    AI workflow 1: demo-led SEO

    The first AI workflow is called demo led SEO. The screenshot shows a visual automation builder with steps such as a web page scrape, an iteration loop and an AI instruction block.

    Slide text

    AI Workflow 1 DEMO LED SEO

  3. Slide 66Open deck

    AI workflow 2: automated opportunity analysis

    The second workflow is AI-based automated SEO opportunity analysis. The screenshot shows a run log with steps for domain overview, competitive analysis, keyword ideas, growth strategy, report formatting and a Google Docs output.

    Slide text

    AI Workflow 2 AI Based Automated SEO Opportunity Analysis

  4. Slide 67Open deck

    AI workflow 3: case study content creation

    The third workflow is AI-based case study content creation. The image area shows only a broken-image placeholder, so no workflow detail is visible.

    Slide text

    AI Workflow 3 AI Based Case Study Content Creation

  5. Slide 68Open deck

    Multiplier case study: pages and traffic

    The presentation attributes 300+ pages and 100K+ monthly organic traffic to a Multiplier project after 6 months. It connects the results with programmatic templates and country landing pages addressing weak non-brand organic performance.

    Slide text

    Problem Case Study 1 Low results from organic SEO (non-brand) Solution Programmatic templates, country landing pages Results 300+ Pages 100K+ Monthly Traffic in organic SEO after 6 months of implementation

  6. Slide 69Open deck

    Lark case study: comparison pages and conversions

    The presentation attributes 500+ pages and a 160% increase in organic SEO conversions to ByteDance's Lark after 3 months. Its stated approach combines programmatic templates and comparison landing pages.

    Slide text

    Problem Case Study 2 High demand and not scalable without Programmatic Solution Programmatic templates, comparisons landing pages Results 500+ Pages +160% in organic SEO conversions after 3 months

  7. Slide 70Open deck

    SentinelOne case study: database-led content

    The presentation describes database-led content in a custom folder as a way to scale without increasing budget. It attributes 10k+ monthly traffic to the SentinelOne project. The page-count label is malformed, so no page total is repeated here.

    Slide text

    Problem Case Study 3 Scale content without scaling budget Solution Database Led Content Custom folder Results 1,00+ Pages 10k+ Monthly Traffic

  8. Slide 71Open deck

    Freightify case study: traffic and demos

    The presentation attributes 200+ pages, 5K monthly organic traffic and 10 new monthly demos to Freightify. A shipping-rate template illustrates the page type used.

    Slide text

    Case Study 4 Results 200+ Pages 5K Organic traffic per month 10 New demos per month

  9. Slide 72Open deck

    TripleDart's own location-page example

    The presentation attributes 200+ pages, 3K monthly organic traffic and 5+ new monthly meetings to TripleDart's own site. Search screenshots illustrate its location-based B2B SEO agency pages.

    Slide text

    Case Study 5 Results 200+ Pages 3K Organic traffic per month 5+ New meetings per month

  10. Slide 73Open deck

    Thank you and speaker contact

    The closing slide thanks the audience and shows the TripleDart website, plus a QR code labeled as the speaker's LinkedIn for following up.

    Slide text

    Thank you! tripledart.com Shiyam’s Linkedin