How We Went From $0 to $10m+ ARR in 18 Months...The Playbook!

“uh my name is Steven London I am the co-founder of fellow and I am super super excited to share how we went from zero to 10 million in ARR in 18 months we can actually change that title in two weeks to 0 to 15 million in 24 months uh hopefully um so first of all who is fellow we are a marketing engagement platform uh AI powered we're building”

“good idea um so stay fluid with the idea we launched actually not in software we raised a seed round in 2021 off of the I buying concept so it's asset based um and we pivoted because we had the software in October of 22 and it's just taken off ever since then so we raised a $3 million seed round so while the idea isn't important I think the story is everything and I'm going to get more into the personal brand and the how”

“challenge so we gave away the software for free for a year uh to whoever won this 30-day challenge it engaged our entire Community uh text message post people text oh man this software is awesome everywhere um so the social proof of that get on as many many podcasts and webinars as possible it is one of the most uh you know easiest hacks both from it helps you practice telling that story but also it's just free you can repurpose that I think Nathan talked about it talked about it”

“if you do this right how powerful this exercise is last couple things um culture another thing we learned uh from rocket ship standpoint your internal culture reflects your out uh external culture um and it's not uh some words on a slide so we used we had five 10 employees we used to write these exact uh core values down and have people read it every meeting”