Senraj Soundar · Koncert
Published September 6, 2024Explore the lesson. Sign in to access the slide download.
Topics covered: So let's get started so we had a old…; Platform efficiency and Effectiveness might be relevant maybe something…; With a real life phone call it's not like….
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“so let's get started so we had a old platform uh with our Tech where we could not use AI because of a legal compliance limitations and instead we were using a human uh powered way of handling phone calls and this is the characteristics of that platform where we had a few good and many bad one of the good is less”
“platform efficiency and Effectiveness might be relevant maybe something else is relevant in your platform and we finally executed on all the improvements we wanted to make that led to we solving the problem so to give you the context what do we do um a typical sales rep has anywhere from 1 to three conversations all day and when a rep uses r platform”
“with a real life phone call it's not like email you can uh you know wait for you know 3 seconds to process the email and so forth so we started focusing on these two that led to where we need to go so how do we uh keep the latency really really small okay latency is called DeLay So in our system AI has to”
“likely whenever you see calls even I came after coming to the conference I got so many scam likely calls I kept looking at you know still it's not stopping and which is a chronic problem in our industry and when you make a B2B calls you have to make sure absolutely that's not happening and we looked at that problem and we kept working 100 for a couple of years and uh we came up with a fivepoint system what I listed there”
“Our Old Platform - Human Powered The Good: Less competition Grew to $8M ARR run rate, profitable The Bad: Expensive offering Slow growth (around 20%) Low retention (around 80%) Smaller TAM”
“Our New Platform - AI Powered The Good: Less expensive (80% cheaper) High growth High retention Larger TAMThe Bad: More competitionWanted sustainable growth”
“YoY Growth Rate vs. Win Rate We fixed that To sustain this Increase Win Rate from 30% to 50%”
“Increase Call Answer Rate Continuously fix this proactively and reactively Automatically select local Caller IDs 1 Manage Caller ID health by monitoring call volumes 2 Manage Caller ID health with proper phone signaling 3 Verify Caller ID health using real mobile phones 4 Fix unhealthy Caller IDs 5”
“Section 3: Executing I’m going to show you TANGIBLE DIFFERENCE Users don’t feel the improvement = No Improvement Result should speak for itself Education drives buyer investigation TANGIBLE ROI EDUCATE PROSPECTS”
Video
Increasing Revenue Growth from 20% YOY to 100% YOY: How Our AI Dialer Stands Out in a Competitive Market - Slide Deck
Founder & CEO of Koncert, a sales engagement platform focused on enhancing the efficiency of sales teams.
Adam Robinson · Retention.com
Alina Vandenberghe · Chili Piper
Stephen London · Fello
Shiyam Sunder · TripleDart
Shahrouz Varshabi · Designity
Adam Baker · Dealpad
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18 passages
SaaSOpen, September 2024 Increasing Revenue Growth from 20% YoY to 100% YoY: How Our AI Dialer Stands Out in a Competitive Market Senraj Soundar CEO & CTO, Koncert
Our Old Platform - Human Powered The Good: Less competition Grew to $8M ARR run rate, profitable The Bad: Expensive offering Slow growth (around 20%) Low retention (around 80%) Smaller TAM
Our New Platform - AI Powered The Good: Less expensive (80% cheaper) High growth High retention Larger TAMThe Bad: More competitionWanted sustainable growth
YoY Growth Rate vs. Win Rate We fixed that To sustain this Increase Win Rate from 30% to 50%
Over the next 20 minutes I’m going to show you FINDING THE GAP Stakeholder Input Fast Forward and validate Catching Up vs. Surpassing Analyze Past Success Efficiency Effectiveness Make Improvements Tangible Make ROI Tangible Educate Customers RE-DISCOVERING STRENGTH EXECUTING
What Do We Do All-in-one AI Sales Conversation Platform (AI Dialer + AI call summary + Virtual Salesfloor + Workflow Sequencer)
Section 1: Finding the Gap I’m going to show you STAKEHOLDER INPUT Listen, Listen, Listen Review the future state with stakeholders Just catching up is not good enough FAST FORWARD CATCHING UP vs. SURPASSING
Section 1: Finding the Gap
Section 2: Re-Discovering the Strength I’m going to show you ANALYZE PAST SUCCESS Don’t Assume Past is Not Relevant Efficiency = Increase Call Answer Rate Effectiveness = Minimize Call Latency EFFICIENCY EFFECTIVENESS
Minimize Live Call Latency User Reaction Delay AI Decision Time Hand off Time
How We Solved
Increase Call Answer Rate Continuously fix this proactively and reactively Automatically select local Caller IDs 1 Manage Caller ID health by monitoring call volumes 2 Manage Caller ID health with proper phone signaling 3 Verify Caller ID health using real mobile phones 4 Fix unhealthy Caller IDs 5
Section 3: Executing I’m going to show you TANGIBLE DIFFERENCE Users don’t feel the improvement = No Improvement Result should speak for itself Education drives buyer investigation TANGIBLE ROI EDUCATE PROSPECTS
What You See What You Get
Make ROI Tangible
FINDING THE GAP Stakeholder Input Fast Forward and validate Catching Up vs. Surpassing Analyze Past Success Efficiency Effectiveness Make Improvement Tangible Make ROI Tangible Educate Customers RE-DISCOVERING STRENGTH EXECUTING Over the last 20 minutes, I showed you: … with real examples!
Our Story
SaaSOpen, September 2024 Thank you! [redacted email] Senraj Soundar CEO & CTO, Koncert