Skip to resource content
Founder conversation

9 SaaS Case Studies on Affiliates, LinkedIn Ads and Content Strategy

Nathan Latka walks software founders through nine case studies, from Surfer SEO affiliates to Paragon LinkedIn ads and Ahrefs free tools.

Nathan Latka

Published July 7, 2024
Watch the full conversation
About this resource

Explore the lesson. Sign in to access the resource library.

What you’ll learn

Nathan Latka runs a live webinar for software founders with nine case studies on affiliate programs, LinkedIn ads and content strategy. He covers affiliate setups at Surfer SEO, Flodesk and Semrush, LinkedIn ad accounts from Paragon and others, and content plays from Ahrefs and FreightWaves, with guests such as Adam Robinson sharing their own numbers.

Read the source passages

Key moments

Find the ideas you need and go straight to the source.

Surfer SEO affiliate share of ARR

“3,500,000 of their 18,000,000 of ARR came from affiliates”
Watch at 09:52

Paragon demos follow ungated content

“What we see is 90% of our demos are people coming onto our website separately after seeing content in the future”
Watch at 37:42

523 meetings from LinkedIn ads

“he spent $24,000 and generated 523 meetings”
Watch at 38:55

Ahrefs free tools organic traffic

“You can see they're now getting 1,700,000 organic clicks per month to their free tools.”
Watch at 49:49

FreightWaves media revenue

“they made $20,000,000 doing it”
Watch at 50:30

Resource files

About the speaker
Nathan Latka

Nathan Latka

Founder & CEO

LinkedInTwitter

Nathan Latka was 19 when he hit $1m in ARR at his first SaaS company (Heyo.com). Shortly after, VC's made an offer to buy 20% of his company for $2m ($10m valuation). Latka accepted .... and then reality hit.

His company got an acquisition offer for $6.5m which his new VC's blocked. He quickly learned: Selling equity to VC's reduces your options. Why does everyone celebrate raising VC?

Eventually, he exited the company in 2015 and launched a podcast (google Latka Podcast) which features a new SaaS CEO every day. He has interviewed 3,584 of the worlds top SaaS founders over the last 5 years.

Today, he helps founders raise non-dilutive capital out of his $150m fund at Founderpath. To date, 200 founders have taken $100m in capital. The firm will deploy $250m this year.

More founder interviews