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How Buildern Reached $2M ARR and $40K Monthly Profit With SEO

Buildern CEO Hmayak Tigranyan explains how a bootstrapped construction management SaaS raised only $500K, grew on inbound SEO and is now hiring its first sales team.

Hmayak Tigranyan · Buildern

Published April 8, 2026
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What you’ll learn

Hmayak Tigranyan, CEO and founder of Buildern, explains how his construction management software reached about $2M of ARR with 300 customers after raising only $500K from two angel investors. He credits roughly 95% of revenue to inbound SEO, reports around $40K of monthly profit that he reinvests in hiring, and describes building a first sales team in 2026.

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Key moments

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Raising $500K and turning profitable

“So we raised around 500,000 from them. So with that money, we became profitable.”
Watch at 07:20

Inbound only, no paid ads

“So we don't do any outbound. Everything, whatever we have is just inbound. We don't spend any marketing money on any paid ads or etcetera.”
Watch at 09:55

Honest competitor comparison articles

“So in some specific scenarios, some of the other competitor softwares are better matched for them.”
Watch at 12:05

ACV rising with retention

“our ACV is a little bit higher than 6,000 something. It's becoming more close to seven and half and eight.”
Watch at 15:03

New AE base and OTE

“usually you're targeting to have for them as pays around 80 ks, maybe 100. OT will be around 150, somewhere around.”
Watch at 15:40

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About the speaker

Hmayak Tigranyan

CEO & Founder · Buildern

Company revenue
$2M

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