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SaaS Sales Strategy: Build a Repeatable Process That Scales

To build a successful SaaS business, developing a comprehensive sales strategy is essential.  Selling SaaS requires a unique sales approach…

November 22, 2022 • 9 min read
What is B2B SaaS: B2B means business to business, software sold to companies rather than consumers, where several people decide; SaaS means software as a service, hosted by the vendor and paid for as a recurring monthly or annual subscription

B2B SaaS: What It Is, Top Examples, and How to Build One

B2B SaaS (business-to-business software as a service) is cloud software that a vendor hosts and sells to other companies, not…

November 19, 2022 • 14 min read
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B2B SaaS Marketing Strategy: Complete Guide & Best Practices

Marketing a B2B SaaS product is hard. Many of the rules and tricks used to sell physical products can’t be…

November 3, 2022 • 11 min read
What are SaaS KPIs: four groups of metrics, growth (MRR, ARR, ARPU), retention (churn, GRR, NRR), unit economics (CAC, LTV, payback) and efficiency (burn multiple, Rule of 40)

SaaS KPIs & Metrics Every Company Should Track

SaaS KPIs are the key performance indicators a software-as-a-service company uses to track recurring revenue growth, customer retention, unit economics…

October 17, 2022 • 12 min read
A SaaS business plan describes the problem and customer, market and competition, pricing and go-to-market, team and roadmap, and turns them into a financial plan built on MRR, churn, CAC and LTV

Creating a Foolproof SaaS Business Plan w/ Examples

A SaaS business plan is a document that describes a software-as-a-service company’s product, target customers, subscription pricing, go-to-market strategy, team…

October 11, 2022 • 11 min read
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12 SaaS Growth Ideas from Founders Making $1K/Day

Insights From Over 500 SaaS Founders On How They Hit $30k MRR In less than an hour you’ll learn: Fastest…

October 7, 2022 • 2 min read

Founderpath Acquires Event Company SaaSOpen, Tickets Sell Out in 43 Minutes

Founderpath is announcing today that we’ve acquired event company SaaSOpen and plan to invest heavily to continue strengthening its position as the premier SaaS event for 1,000+ SaaS leaders each spring in NYC.

October 3, 2022 • 4 min read
How SaaS valuation multiples work: annual recurring revenue of $2M times a 5x multiple, which is set by growth, retention and margins, gives an enterprise value of $10M

SaaS Multiples & Valuation Guide for Founders

A SaaS multiple is the number a buyer or investor multiplies a software company’s annual recurring revenue (ARR), revenue or…

September 22, 2022 • 13 min read
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Non-Dilutive Funding: 8 SaaS Financing Options Compared

Every SaaS founder faces the same tension: you need capital to grow, but raising it often means giving up ownership.…

September 14, 2022 • 20 min read

Unsecured Business Startup Loans: What Are the Best Options?

According to CB Insights, the number one reason why startups fail is being unable to secure funding. At Founderpath, our…

August 25, 2022 • 9 min read
Nine startup funding options by what you give up: bootstrapping, grants, loans and revenue-based financing keep all equity; friends and family and crowdfunding depend on the deal; angels, accelerators and VC sell equity

Early-Stage Funding Options: 9 Ways to Finance Your Startup

The main startup funding options are bootstrapping, friends and family, angel investors, accelerators, venture capital, grants, crowdfunding, loans and revenue-based…

August 18, 2022 • 14 min read

Early Stage Startup Financing: 7 Options Before Series A

Securing early-stage financing can be the difference between your startup getting off the ground or remaining nothing more than an…

August 10, 2022 • 9 min read