Viral spike, then a rebuild
“the the product was completely broken, so nothing was working anymore. So we had to refund everyone and rebuild a significant part of the product.”
Founder conversationLeader $5m+
How Arcads Grew to $10M ARR in 20 Months With AI Video Ads and a Sales Team
Romain Torres explains how bootstrapped, profitable Arcads went from a viral launch to $10M ARR with a team of eight, using sales, paid ads and influencer marketing.
Romain Torres · Arcads
Published December 10, 2025About this resource
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What you’ll learn
Romain Torres, co-founder of Arcads, explains how the AI video ad platform reached $10M in annual recurring revenue with a bootstrapped team of eight. He covers the viral launch and the refund-and-rebuild setback, the move into enterprise sales, how paid ads and influencer marketing drive growth, and a live demo of building an AI actor ad.
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Setting up enterprise sales
“So the first one is sales, the the one that that I took two months setting up, hiring the first sales hire. We actually have two people in the sales team now.”
Using the product for paid ads
“we use our own tool to create our own ads, and we'll basically not only grow the business doing that, but we'll also grow our knowledge about how the product should look like and the features we should build.”
Biggest paid ads mistake
“paid ads, probably the biggest mistake is not testing enough ads and not testing ads for enough time.”
Product led growth first
“that's our number one acquisition channel is just product led growth and making the best products”
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Romain Torres
Founder & CEO · Arcads
- Company revenue
- $6M
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