Alan D'Souza explains how ReachInbox's AI cold email platform grew to 4,500 paying customers through its own outreach, a lifetime-commission affiliate program and a lifetime deal.
Alan D'Souza · ReachInbox
Published June 18, 2025Explore the lesson. Sign in to access the resource library.
Alan D'Souza, founder of ReachInbox, explains how the AI cold email platform went from zero MRR a year earlier to about $6M in ARR, with roughly 4,500 paying customers and 7 to 7.5% monthly logo churn. He covers how the first 100 customers came from the product's own outreach, how a lifetime-commission affiliate program brings in 30-35% of users, and why a team of 27 is still hiring.
Read the source passagesFind the ideas you need and go straight to the source.
“If you go and send that, okay. These are the top three things, but I've also created a video link with a personalized demo for your company. People will click on the video. If they like it, they'll respond back.”
“we would handle support within our core team itself. And whenever people would come on the support channel, which is Intercom, we would kind of understand and listen to them”
“we are at a single digit churn rate. We are in the... We are around seven to 7.5% churn rate right now.”
“I would say about roughly, I think should be about 30%, 30 to 35% of our users should be coming from affiliates.”
“We had a pretty good set of lifetime users who came in, gave us the right feedback, supported us early on, and also some of our earliest affiliates as well.”
Video
Founder · ReachInbox
Richard White · Fathom
Miles Beckett · Flossy
Hmayak Tigranyan · Buildern
Grant Stanis · TeamSupport
Matt Spiegel · Lawmatics
Siddharth Sinha · Dresma