Josh Aharonoff · Mighty Digits
Published September 6, 2024Explore the lesson. Sign in to access the slide download.
Josh Aharonoff presents a LinkedIn audience-engagement framework, from passive viewers to subscribers. He shares practical tactics for improving creative quality, hiring support, and repurposing content across newsletters and video.
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“alrighty SAS open what up how's everyone doing hey by show a hands who here was with me in Austin a few months ago all right we got a few well if you joined me in Austin and you saw me speak last time that was on the CFO stage what I'm going to be talking about today is so much sexier than how to read a profit and loss now see now we're on the growth in media stage and on the growth in media stage”
“brand so let's talk about audience engagement let's go over the actual psychology of how audience engagement works first we got our Lookers you people in the back I see you taking a look at my post not commenting or liking that's okay no worries we go one level deeper we got the likers people who throw up a thumbs up then we got the people who comment on your posts then we get your subscribers whether they follow your page or they”
“easy so far almost every speech that we heard today was talking about how important hiring is I use upwork for almost all of my hiring you can get really affordable rates overseas if you don't want to use upwork you can also use this we website right here you can post a design contest throw it up for 100 hours bunch of people will then submit their submissions and you can go ahead and choose the winner from that invest in a designer your content will get easily X the reach that it would if you w”
“newsletter so many times people ask me we have every single day besides for Thursdays that we post on our newsletter during the week people ask me how can you possibly produce content for a newsletter every single day to 990,000 people it is through repurposing this exact thing we repurposed into a newsletter we repurposed into a YouTube video we repurposed into a short form video repurpose your content and utilize”
“13. Linkedin is about thought leadership and audience building. Your customer persona is NOT always your audience”
“14. Traction channels Sales Led Product Led Authority Led Thought Leadership Outbound Paid Ads Partnerships Account based marketing Paid Trial Freemium”
“34. Timing Old way 98% production, 2% engagement New way 98% engagement, 2% production (hardest to scale)”
“39. Don’t just Repost… Get better with each version Finance & accounting interview questions v1”
“Lists 50. Encyclopedia of 100+ Financial Metrics 21 Types of Revenue”
Video
How I Hit 375,604 Linkedin Followers & Got the "Top Voice" Tag - Slide Deck
Josh Aharonoff is the Founder & CEO of Mighty Digits. He shares Finance & Accounting content to an audience of over 300k across social media, and helps spread financial literacy. He started Mighty Digits to help founders focus grow their company while Mighty Digits takes care of their Finance & Accounting.
Josh Aharonoff · Mighty Digits
Mark Abbott · Ninety.io
Aye Moah · Boomerang
Irina Novoselsky · Hootsuite
Alex Quilici · YouMail
Kyle Racki · Proposify
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65 passages
How I Hit 375,604 Linkedin Followers & Got the Tag
Who was at SaaS Open Austin?
How to get THIS many eyeballs paying attention to you… 01.
02.
03. QUALIFIED HUNGRY INBOUND LEAD
04. CLOSED-WON
05.
06.
07. and BIG people reaching out to you
08. Linkedin is underserved, but that’s changing quickly
Content 09. 1 5 devastating mistakes I made 2 The Content Formats that are HOT 3 How I scale content across Linkedin, Youtube, X, Newsletter, IG, Webinars, Courses 4 Answer Most Common Questions 7 Avoid These Steal These
Fractional CFO for fast growing companies SaaS Founder of Model Wiz Produce Finance & Accounting content to an audience 400k+followers across social, and over 85k (daily) newsletter subscribers 10. Who I am
Part 1: 5 mistakes 1
How many CEOs in the room? How many of you know what ASC 842 is? ASC 842 - Leases
13. Linkedin is about thought leadership and audience building. Your customer persona is NOT always your audience
14. Traction channels Sales Led Product Led Authority Led Thought Leadership Outbound Paid Ads Partnerships Account based marketing Paid Trial Freemium
15. Your reputation and brand is the most powerful thing to build
16. Audience engagement Lookers Likers Commenters Subscribers Customers Diehard fan
17. Content matrix Business Excel Accounting Finance & Accounting FP&A Fractional CFO
18. Go Fishing With a pole With a net
19. Study the next slides for 5 seconds each, and tell me what the slide is telling you
20.
21.
What did I tell you?
23.
24.
Which did you comprehend more quickly?
26. Let’s see what the most powerful guy on Earth has to say about this...
27. Each algo favors a different form of content
28. Each algo favors a different form of content
29. Each algo favors a different form of content
30. Each algo favors a different form of content
31. or create a design contest at freelancer.com/design-contest Find a designer on
32. Reposted infographic from someone else
33. vs Mine
34. Timing Old way 98% production, 2% engagement New way 98% engagement, 2% production (hardest to scale)
35. They are not your competitor, they are your partner Benefits: They’ll bring over their audience You’ll get inspired by other successful content, and learn new tips & tricks You’ll form some great relationships
36. People will see you as you engage in their content (most relevant)
37. Ways to engage (worst to best) Ask for engagement Ask for a “thoughtful comment” Engage with their content in a meaningful way Come Early
38. Repurpose
39. Don’t just Repost… Get better with each version Finance & accounting interview questions v1
40. Don’t just Repost… Get better with each version Finance & accounting interview questions v2
41. Don’t just Repost… Get better with each version Finance & accounting interview questions v3
42. Newsletter
43. Long form video
44. Short video
Part 2: Content types 2
46. Deep technical how to
47. Explained like you’re 5 Nicolas’s EBITDA post
48. Cartoon
49. This vs That Gross Profit vs Net Income vs EBITDA vs Cash Flows
Lists 50. Encyclopedia of 100+ Financial Metrics 21 Types of Revenue
51. Complex topic simplified with pretty diagrams / visuals
52. Giveaways Rich Falk-Wallace’s post
Part 3: How to scale your content 3
53. Tech Stack
54. Notion
55. Notion Calendar view List view
56. Notion Automations Sample content
57. Task management system
58. Loom
Part 4: Questions 4
I don’t have the time or resources to do this - how can I bypass this all and get more inbound leads to my business? 60.
Fat marketing budget 61.
Book a meeting with me 62. [redacted email]
