Five mistakes to avoid, the content formats that work, and how to repurpose one idea across LinkedIn, YouTube, X and newsletters
Josh Aharonoff · Mighty Digits
Published September 6, 2024Explore the lesson. Sign in to access the slide download.
Josh Aharonoff presents a LinkedIn audience-engagement framework, from passive viewers to subscribers. He shares practical tactics for improving creative quality, hiring support, and repurposing content across newsletters and video.
Read the source passagesFind the ideas you need and go straight to the source.
“alrighty SAS open what up how's everyone doing hey by show a hands who here was with me in Austin a few months ago all right we got a few well if you joined me in Austin and you saw me speak last time that was on the CFO stage what I'm going to be talking about today is so much sexier than how to read a profit and loss now see now we're on the growth in media stage and on the growth in media stage”
“brand so let's talk about audience engagement let's go over the actual psychology of how audience engagement works first we got our Lookers you people in the back I see you taking a look at my post not commenting or liking that's okay no worries we go one level deeper we got the likers people who throw up a thumbs up then we got the people who comment on your posts then we get your subscribers whether they follow your page or they”
“easy so far almost every speech that we heard today was talking about how important hiring is I use upwork for almost all of my hiring you can get really affordable rates overseas if you don't want to use upwork you can also use this we website right here you can post a design contest throw it up for 100 hours bunch of people will then submit their submissions and you can go ahead and choose the winner from that invest in a designer your content will get easily X the reach that it would if you w”
“newsletter so many times people ask me we have every single day besides for Thursdays that we post on our newsletter during the week people ask me how can you possibly produce content for a newsletter every single day to 990,000 people it is through repurposing this exact thing we repurposed into a newsletter we repurposed into a YouTube video we repurposed into a short form video repurpose your content and utilize”
“13. Linkedin is about thought leadership and audience building. Your customer persona is NOT always your audience”
“14. Traction channels Sales Led Product Led Authority Led Thought Leadership Outbound Paid Ads Partnerships Account based marketing Paid Trial Freemium”
“34. Timing Old way 98% production, 2% engagement New way 98% engagement, 2% production (hardest to scale)”
“39. Don’t just Repost… Get better with each version Finance & accounting interview questions v1”
“Lists 50. Encyclopedia of 100+ Financial Metrics 21 Types of Revenue”
Video
How I Hit 375,604 Linkedin Followers & Got the "Top Voice" Tag - Slide Deck
Josh Aharonoff is the Founder & CEO of Mighty Digits. He shares Finance & Accounting content to an audience of over 300k across social media, and helps spread financial literacy. He started Mighty Digits to help founders focus grow their company while Mighty Digits takes care of their Finance & Accounting.
Josh Aharonoff · Mighty Digits
Mark Abbott · Ninety.io
Aye Moah · Boomerang
Irina Novoselsky · Hootsuite
Alex Quilici · YouMail
Kyle Racki · Proposify
Each slide with a short explanation of what it shows. Open the slide text for its exact wording.
65 passages
How I Hit 375,604 Linkedin Followers & Got the Tag
The speaker opens by asking who attended SaaS Open Austin, using event photos to invite the room into the presentation.
Who was at SaaS Open Austin?
A detailed Excel guide is paired with prominent engagement and reach figures, illustrating how an educational resource can draw attention. The callouts report 49,111 reactions and 12,541,383 impressions.
How to get THIS many eyeballs paying attention to you… 01.
The impressions chart stays relatively low for much of the year, then surges sharply around April before settling back. Its callout reports 79,755,746 impressions and 762% growth over the past 365 days.
02.
The example messages connect the speaker’s finance content with a prospect who needs fractional CFO help. The slide presents a qualified, relevant inquiry as the next step after audience reach.
03. QUALIFIED HUNGRY INBOUND LEAD
A follow-up email confirms that a prospect wants to move forward with a retainer, marking the process as closed won. The example links audience building to a concrete client engagement.
04. CLOSED-WON
A collage pairs the speaker’s work setup with travel and a trip shared with his wife. It presents personal and professional moments as part of the story around building an audience.
05.
A Microsoft letter and Most Valuable Professional badge highlight recognition for community contributions and sharing technical knowledge. The slide uses the award as evidence of professional visibility.
06.
A brief congratulatory comment from Nathan Latka illustrates the possibility of receiving attention from influential people after building a public presence.
07. and BIG people reaching out to you
The slide argues that LinkedIn has room for more creators, while noting that this is changing quickly. The large platform mark reinforces the focus on LinkedIn.
08. Linkedin is underserved, but that’s changing quickly
The agenda covers mistakes to avoid, formats to borrow, ways to scale content across channels, and answering common questions. It previews both tactical examples and a distribution workflow.
Content 09. 1 5 devastating mistakes I made 2 The Content Formats that are HOT 3 How I scale content across Linkedin, Youtube, X, Newsletter, IG, Webinars, Courses 4 Answer Most Common Questions 7 Avoid These Steal These
The speaker introduces his fractional CFO work, SaaS company, and finance and accounting content. The slide pairs personal photos with examples of his audience, newsletter, and template resources.
Fractional CFO for fast growing companies SaaS Founder of Model Wiz Produce Finance & Accounting content to an audience 400k+followers across social, and over 85k (daily) newsletter subscribers 10. Who I am
This section opener introduces a review of five mistakes. It signals a shift from the speaker’s background to lessons learned from content creation.
Part 1: 5 mistakes 1
The speaker asks how many attendees are CEOs and how many know ASC 842, then identifies it as the lease accounting standard. The prompt illustrates checking the room’s familiarity before explaining a topic.
How many CEOs in the room? How many of you know what ASC 842 is? ASC 842 - Leases
LinkedIn is presented as a channel for thought leadership and audience building. The slide cautions that the people who follow a creator are not always the same as the target customer persona.
13. Linkedin is about thought leadership and audience building. Your customer persona is NOT always your audience
The diagram groups outbound, paid ads, partnerships, and account-based marketing under sales-led growth; freemium and paid trials under product-led growth; and thought leadership under authority-led growth.
14. Traction channels Sales Led Product Led Authority Led Thought Leadership Outbound Paid Ads Partnerships Account based marketing Paid Trial Freemium
A bucket sequence links knowledge, skills, network, resources, and reputation. The headline argues that reputation and brand are the most powerful assets to build.
15. Your reputation and brand is the most powerful thing to build
Concentric circles move from lookers and likers through commenters and subscribers to customers and diehard fans. The model depicts deeper engagement as a smaller, more committed inner audience.
16. Audience engagement Lookers Likers Commenters Subscribers Customers Diehard fan
Nested circles place fractional CFO at the center, surrounded by FP&A, accounting, finance and accounting, Excel, and business. The diagram suggests that a specific expertise sits within progressively broader topics.
17. Content matrix Business Excel Accounting Finance & Accounting FP&A Fractional CFO
The contrast shows a fishing pole catching one fish while a net gathers many. It uses the image to distinguish a narrow, one-at-a-time approach from broader reach.
18. Go Fishing With a pole With a net
The audience is asked to study the next slides for five seconds each and say what they communicate. The exercise sets up a comparison of how quickly different visual treatments convey information.
19. Study the next slides for 5 seconds each, and tell me what the slide is telling you
A sample educational post defines accounts payable as money owed to suppliers, places it on the liabilities side of the balance sheet, and connects it to cash flow management. It also introduces days payable outstanding as a common measure.
20.
The mind map connects the profit and loss statement, balance sheet, and cash flow statement. Arrows show how revenue, expenses, assets, liabilities, equity, and cash activity relate across the three statements.
21.
The speaker pauses to ask what the audience took away from the preceding examples. The prompt closes the quick comprehension exercise before the comparison question.
What did I tell you?
The table compares budgeted and actual operating results across revenue, costs, income, cash burn, and ending cash. Actual revenue and net income are below budget, while most expense lines remain close to plan and ending cash is higher.
23.
A budget-versus-actual dashboard pairs a detailed table with four circular summaries for revenue, net income, cash burn, and ending cash. The compact gauges make the direction and relative size of savings easier to scan.
24.
The audience is asked which example they understood more quickly. The question directs attention to clarity and scanability as the next comparison point.
Which did you comprehend more quickly?
A photo of Elon Musk at a microphone sets up the next example. The slide itself offers no accompanying quote or claim to interpret.
26. Let’s see what the most powerful guy on Earth has to say about this...
A YouTube example pairs the platform with a long-form financial dashboard tutorial. The slide introduces the idea that each algorithm favors a different form of content.
27. Each algo favors a different form of content
The X examples combine a written post with a detailed Excel infographic and a follow-up post explaining part of it. This platform example shows text introducing a larger visual resource.
28. Each algo favors a different form of content
The Instagram example presents financial statement and cash flow explainers as images within a social post. It extends the platform comparison with a visual-first format.
29. Each algo favors a different form of content
The LinkedIn example pairs a seven-function Excel lookup infographic with an explanatory post. It shows a detailed reference graphic packaged with introductory text for the platform.
30. Each algo favors a different form of content
The slide suggests finding a designer through a freelance marketplace or creating a design contest. Both options are offered for producing visual content.
31. or create a design contest at freelancer.com/design-contest Find a designer on
A repost of an Excel infographic is shown alongside a modest engagement callout. It provides an example of sharing someone else’s existing visual content.
32. Reposted infographic from someone else
The speaker’s version of the Excel guide is shown with much larger reach figures than the preceding repost example. Its callouts report 49,111 reactions and 12,541,383 impressions.
33. vs Mine
The old approach allocates 98% to production and 2% to engagement; the new approach reverses that split, with 98% engagement and 2% production. The slide notes that the engagement-heavy approach is hardest to scale.
34. Timing Old way 98% production, 2% engagement New way 98% engagement, 2% production (hardest to scale)
The slide frames other creators as partners who can bring their audiences, inspire new content and techniques, and build lasting relationships.
35. They are not your competitor, they are your partner Benefits: They’ll bring over their audience You’ll get inspired by other successful content, and learn new tips & tricks You’ll form some great relationships
A sample discussion about spreadsheet use illustrates the claim that people notice you when you engage with relevant content. The headline emphasizes meaningful participation in others’ posts.
36. People will see you as you engage in their content (most relevant)
The slide ranks asking for engagement as weakest, asking for a thoughtful comment next, and engaging meaningfully with another person’s content as strongest. A handwritten note adds the tactic to come early.
37. Ways to engage (worst to best) Ask for engagement Ask for a “thoughtful comment” Engage with their content in a meaningful way Come Early
The slide introduces repurposing with an image of Elon Musk speaking at a press club. It presents a recognizable existing moment as source material for another content format.
38. Repurpose
Version one adapts finance and accounting interview questions into a carousel, including sample questions about financial statements. The slide’s point is to improve a reposted idea with each new version.
39. Don’t just Repost… Get better with each version Finance & accounting interview questions v1
Version two turns the accounting interview topic into an illustrated infographic of ten questions arranged around an interview scene. The progression makes the content more visual and easier to scan.
40. Don’t just Repost… Get better with each version Finance & accounting interview questions v2
Version three expands the ten-question graphic with concise answer explanations and illustrations. It shows how the same topic can become a more complete reference through another iteration.
41. Don’t just Repost… Get better with each version Finance & accounting interview questions v3
A newsletter repackages accounting interview questions and connects readers to a related video and individual answer content. The example carries one subject across email and video formats.
42. Newsletter
The channel page highlights a longer video answering accounting interview questions among other tutorials. It presents long-form video as another way to distribute the same educational topic.
43. Long form video
A short social video gives one answer from the interview-question series, explaining how the three financial statements connect. It shows a focused clip drawn from a larger educational resource.
44. Short video
This section introduces different types of content. The examples that follow demonstrate formats founders can use to explain finance and accounting topics.
Part 2: Content types 2
Two dense reference graphics cover Excel features and accounting concepts. The engagement callouts show that the Excel guide received broader reach than the accounting cheat sheet in these examples.
46. Deep technical how to
An accounting alphabet primer and a child-friendly EBITDA explainer show how familiar framing can make finance topics approachable. The examples simplify technical language through short definitions and visual cues.
47. Explained like you’re 5 Nicolas’s EBITDA post
Three illustrated resources cover Excel lookup functions, finance and accounting roles, and the Big Four accounting firms. The slide uses cartoon-led guides as a visual format for educational lists.
48. Cartoon
An illustrated guide contrasts gross profit, net income, EBITDA, and cash flows. Each panel explains where the measure appears and why it matters, helping readers distinguish metrics that are often grouped together.
49. This vs That Gross Profit vs Net Income vs EBITDA vs Cash Flows
The examples include an encyclopedia of more than 100 financial metrics and a guide to 21 types of revenue. They show how broad lists can organize many terms into a reusable reference.
Lists 50. Encyclopedia of 100+ Financial Metrics 21 Types of Revenue
A space-themed diagram maps relationships among the profit and loss statement, balance sheet, and cash flows, while a second graphic organizes Excel keyboard shortcuts. Both turn dense material into visual reference aids.
51. Complex topic simplified with pretty diagrams / visuals
The examples give away a financial dashboard template and a one-page MBA-style model. The slide pairs free resources with social posts to illustrate a giveaway format.
52. Giveaways Rich Falk-Wallace’s post
This section turns to the systems and tools used to scale content. The upcoming examples focus on organizing and managing production.
Part 3: How to scale your content 3
A grid of tool logos introduces the speaker’s content-production stack, including planning, design, communication, spreadsheet, and video tools. The mix suggests a workflow supported by several specialized apps.
53. Tech Stack
The Notion logo introduces the tool as the next item in the content workflow. The following slides show how it is used to organize production.
54. Notion
Two Notion views show a content calendar arranged by date and a list of planned posts with status fields. Together they make the schedule and each item’s readiness visible.
55. Notion Calendar view List view
A Notion board catalogs automation tools, while a sample post record holds assignment, channel, status, and outline details. The slide shows both workflow support and the content brief in one workspace.
56. Notion Automations Sample content
The Asana logo is labeled as a task management system, introducing it as a tool in the production stack.
57. Task management system
The Loom logo marks another tool in the content-production stack. The slide introduces the tool without showing a specific workflow or example.
58. Loom
This section header signals a move from the presentation’s prepared advice to audience questions.
Part 4: Questions 4
The audience question asks how a business can generate more inbound leads when time and resources are limited. It frames a practical constraint for the response that follows.
I don’t have the time or resources to do this - how can I bypass this all and get more inbound leads to my business? 60.
The proposed answer is a large marketing budget, represented by a dollar sign over a pie chart. The slide presents spending as a way to address limited time for content work.
Fat marketing budget 61.
The closing slide invites the audience to book a meeting, with contact information and a scannable code as the next step.
Book a meeting with me 62. [redacted email]
