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How beehiiv Reached $10.2M ARR With an Email SaaS Platform and Ad Network

Tyler Denk explains how beehiiv layered an ad network, Boost recommendations and premium subscriptions on top of a SaaS email platform.

Tyler Denk · beehiiv

Published August 20, 2024

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What you’ll learn

Tyler Denk, co-founder and CEO of beehiiv, explains how the email platform built a SaaS subscription business first and then layered an ad network, Boost recommendations and premium subscriptions on top. He shares that about 20,000 publishers are active, that 20 to 25% of them monetize, and that beehiiv is at a $10.2M ARR run rate after raising a $33M Series B.

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Advertisers Reaching Niche Newsletters

“we have advertisers like Netflix, HubSpot, monday.com, Betterment that are looking to reach these niche audiences of newsletters, and we help connect them.”

Watch at 03:11

Solving the Cold Start Problem

“And what we've been able to solve with the long tail is the cold start problem where with Boost, you don't need a single subscriber. You can start monetizing day one.”

Watch at 09:24

SaaS Fee Has Nothing to Do With Ads

“The SaaS business is purely... Has nothing to do with ads. That is people paying us a monthly or annual recurring subscription for the SaaS platform, and that's at 8 to 900,000 a month currently.”

Watch at 12:53