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How Oleve Reached $6M ARR With Six People Using Viral Mobile Loops

Sid Bendre explains how Oleve's TikTok-led growth playbook, paywall experiments and three-arm team took Quizard and Unstuck to $6M ARR.

Sid Bendre · Oleve

Published July 15, 2025
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What you’ll learn

Sid Bendre, co-founder of Oleve, explains how the studio behind the Quizard and Unstuck apps reached $6M in ARR with a six-person team. He covers its TikTok-led growth playbook, paywall and pricing experiments, three-arm team structure and plan to use agents to find app opportunities.

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Content that must not feel like an ad

“it needs to feel like it's not an ad because, otherwise, like, people will not, like, yeah, people will not respond to it or people will know it's an ad, especially students. So it needs to be super authentic.”
Watch at 06:12

Switching to weekly subscriptions

“And Nikita was like, switch to weekly subscriptions and charge more or something like that.”
Watch at 12:40

Conversions come from first paywall

“surprisingly enough, a lot of our, like, initial conversions do come from, like, this initial, like, paywall screen, like, right off the bat.”
Watch at 15:41

Three-arm company structure

“we have, like, three different arms right now. We have our our growth and marketing arm. We have our, like, product engineering arm, and then we have a platform arm.”
Watch at 18:34

Why alpha must be milked fast

“I'd liken ourselves to, a trading company where there's a lot of alpha and needs to be milked ASAP. There's an arbitrage on we jump into. And the moment that signal is known, it sort of, like, loses value.”
Watch at 25:04

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About the speaker

Sid Bendre

Co-Founder · Oleve

Company revenue
$6M

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