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How Superwall Reached $3.6M ARR With 12 People and Two Lines of Code

Jake Mor explains how Superwall serves self serve startups and negotiated growth customers with a 12 person team.

Jake Mor · Superwall

Published June 19, 2025
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What you’ll learn

Jake Mor, founder and CEO of Superwall, explains how the mobile paywall platform reached about $3.6M in ARR with a 12 person team. He covers the two line self serve setup, the negotiated growth plan where his team runs the first four weeks of experiments, his earlier path through HQ Trivia and the Fitness AI sale, and how Apple's App Store changes affect app developers.

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Key moments

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Superwall in two lines of code

“Superwall is the easiest way for mobile apps to add subscriptions so that they can start making money. So, you know, if you're just starting out, you can add Superwall in two lines of code.”
Watch at 01:22

Why a small lift matters

“So oftentimes only a 10, 20 lift can completely change your growth curve because all that gets reinvested into scaling.”
Watch at 02:36

Fitness AI to a 4M ARR exit

“I bootstrapped it to 1,000,000 in revenue, and then, I raised some money, got into Y Combinator, and sold it when I got to around 4,000,000 in ARR.”
Watch at 11:31

Merchant of record is worth 15%

“So by our math, it's worth around 15%, but I think that there are gonna be tons of new merchant of records that are introduced to the market if if the ruling is here to stay.”
Watch at 18:44

Personalized pricing revenue lifts

“We're talking about like companies in the, you know, five to 10 in MRR range, just seeing 20, 30% lifts in revenue overnight.”
Watch at 23:12

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About the speaker

Jake Mor

Co-Founder & CEO · Superwall

Company revenue
$3.6M

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